WE ALL WANT TO LOOK AND FEEL OUR BEST, AND LET'S FACE IT, LADIES, THERE ARE LOTS OF PRODUCTS
ON THE MARKET THAT MAKE ALL KINDS OF PROMISES BUT DON'T HAVE THE SCIENCE TO BACK THEM UP.
TODAY, THERE ARE CUTTING EDGE INGREDIENTS, LIKE UV FILTERS, EMOLIENTS, EMULSIFIERS, POLYMERS
THAT REALLY MAKE THE DIFFERENCE.
IF YOU KNOW WHAT YOU'RE LOOKING FOR.
AND HERE TO TAKE US INSIDE THE WORLD OF BEAUTY AND BEYOND IS THE NORTH AMERICAN MARKETING
MANAGER FOR BASF, HEATHER BOCHNOVICH, AND WELCOME, HEATHER.
WE'RE SO HAPPY TO HAVE YOU HERE TODAY.
THANK YOU SO MUCH.
I'M HAPPY TO BE HERE.
THE ADVANCES BEING MADE TODAY IN THE INDUSTRY ARE REMARKABLE, THANKS IN NO SMALL PART TO
BASF.
AND TELL US HOW YOU'RE INSPIRING THE MARKET.
SO BASF IS THE WORLD'S LARGEST CHEMICAL COMPANY AND THE LEADING INGREDIENT SUPPLIER OF PERSONAL
CARE AND COSMETIC INGREDIENTS.
WOW.
SO AT BASF, WE'RE REALLY INSPIRED BY LIFE, AND WHAT THAT MEANS IS WE REALIZE THAT THE
TRUE CONSUMER NEEDS CANNOT BE FOUND IN A LABORATORY.
WE GO OUT INTO THE WORLD, AND WE REALLY LOOK FOR THE DRIVERS BEHIND CONSUMER BEHAVIOR.
WHAT CONSUMERS WANT, WHAT THEY NEED, WHAT THEY REALLY DESIRE, AND WE TRANSLATE THOSE
NEEDS INTO, UM, INNOVATIVE INGREDIENTS AND PERSONAL CARE PRODUCTS.
SO UNDER THE CARE CREATIONS BRAND, WE COMBINE TWO OF OUR KEY STRENGTHS, WHICH IS MARKET
UNDERSTANDING AND SCIENCE EXCELLENCE, AND BY DOING THAT WE MAKE SURE THAT THE PRODUCTS
NOT ONLY PERFORM IN APPLICATION, WHICH IS THE TECHNICAL PART.
SURE.
BUT ALSO IN REAL LIFE.
THAT'S SO IMPORTANT, AND WOMEN MULTITASK ALL THE TIME.
WE'RE...WE'RE GREAT AT IT.
UM, WE REALLY WANT OUR BEAUTY PRODUCTS TO MULTITASK TOO, RIGHT?
ABSOLUTELY.
SO, NO MATTER YOUR AGE OR YOUR LIFESTYLE, UM, PEOPLE REALLY ARE BUSY.
SO CONVENIENCE IS REALLY A BIG TREND THESE DAYS.
AND WOMEN NOT ONLY WANT THEIR PRODUCTS TO MULTITASK, BUT THEY WANT THEM TO BE TAILOR-MADE
SPECIFIC FOR THEIR NEEDS.
MMM.
PEOPLE ARE REALLY DEMANDING A LOT MORE FROM THEIR BEAUTY AND PERSONAL CARE PRODUCTS THESE
DAYS, AND THEY'RE REALLY, UM, WANTING MORE VALUE.
AND WHEN I SAY VALUE, IT'S NOT JUST NECESSARILY IN TERMS OF PRICE, BUT THEY WANT THEIR PRODUCTS
TO PERFORM AND THEY WANT TO SEE RESULTS NOW.
ABSOLUTELY.
AND TALK ABOUT SOME OF THE MATERIALS, THE INGREDIENTS YOU'RE USING TO IMPROVE, YOU KNOW,
EVERYTHING IN OUR COSMETICS.
SURE, WELL YOU MENTIONED SOME ALREADY.
WE HAVE EMOLLIENTS THAT WE PROVIDE.
THAT ACTUALLY HELPS THE PRODUCT GLIDE ON THE SKIN, AND UH, ENSURE EVEN APPLICATION AND
ALSO GIVES IT THAT VELVETY OR SILKY OR SOFT FEEL.
WE ALSO PROVIDE ACTIVE INGREDIENTS WHICH CAN HELP REDUCE WRINKLES OR HELP EVEN SKIN TONE.
AND WE ALSO HAVE EFFECT PIGMENTS, WHICH ARE DIFFERENT THAN TRADITIONAL COLORINGS OR DYES.
THEY ACTUALLY CAN PROVIDE COLOR CORRECTION BENEFITS OR PROVIDE THAT RADIANCE OR THAT
BRIGHTENING THAT WOMEN LOOK FOR.
YOU KNOW, I LIVED AND WORKED IN HOLLYWOOD, AND STILL DO, FOR YEARS, AND I KNOW THAT CELEBS
ARE ALWAYS LOOKING FOR THE LATEST INNOVATIONS, BUT REALLY, JUST REAL WOMEN ARE TOO.
AND...AND TELL ME ABOUT SOME THAT YOU HAVE.
ABSOLUTELY.
LIKE I MENTIONED, IT DOESN'T MATTER YOUR AGE, WHERE YOU CAME FROM, WHERE YOU'RE GOING...WOMEN
JUST WANT TO LOOK AND FEEL THEIR BEST.
SO I'M GONNA GIVE YOU SOME TIPS.
OKAY.
THE FIRST THING YOU REALLY, REALLY NEED TO KNOW--IT'S OF UTMOST IMPORTANCE--IS MAKE SURE
YOU DON'T LEAVE THE HOUSE IN THE MORNING WITHOUT PUTTING ON YOUR SUNSCREEN.
UH.
YEAH.
(POP).
IT DOESN'T HAVE TO BE IN THE FORM OF A TRADITIONAL SUNSCREEN.
IT COULD BE IN YOUR DAILY MOISTURIZER, BUT THE IMPORTANT PART THAT YOU NEED TO REMEMBER
IS THAT IT NEEDS TO BE SPF 15 AND IT NEEDS TO HAVE BROAD SPECTRUM PROTECTION.
OKAY.
AND THEN, ONE OTHER COOL TRICK THAT I'M GONNA SHOW YOU, UM, IS I'M GONNA TAKE ONE OF THOSE
KEY MULTITASKING PRODUCTS.
RIGHT HERE I HAVE A CC CREAM.
OKAY.
WE'RE ALL HEARING ABOUT THESE ALPHABET--.
YES!
--CREAMS.
YES!
THESE BBs, THESE CC...
BBs AND CCs.
YEP.
SO RIGHT HERE I HAVE A CC CREAM.
AND, UM, THE CC CREAM THAT I HAVE HAS A FEW DIFFERENT ACTIVE INGREDIENTS IN THERE THAT
I WAS MENTIONING BEFORE.
ONE IN PARTICULAR CAN PROVIDE, UM, EVENING OF THE SKIN TONE.
MM.
BUT THAT HAPPENS TO WORK OVER TIME.
SO WE ADDED SOME EFFECT PIGMENTS INTO THIS PRODUCT WHICH WORK IMMEDIATELY SO YOU CAN
SEE ONCE I RUB IT INTO MY SKIN HERE.
GET A NICE, EVEN, GOOD COVERAGE.
WOW!
YOU CAN SEE THE DIFFERENCE.
THAT'S...A...THAT'S AMAZING.
YEAH.
THAT'S RIGHT OFF THE BAT TOO.
AND IT'S RIGHT OFF THE BAT, AND IT'LL LAST.
IT'LL LAST, UH, AS LONG AS YOU NEED TO TO GET YOURSELF THROUGH THE DAY, AND THEN WHILE
THE ACTIVE IS WORKING AT THE SAME TIME.
THAT'S WHAT WE WANT.
MULTITASKING.
EXACTLY.
BASF IS A GLOBAL LEADER IN CHEMISTRY AND THERE REALLY IS SCIENCE TO BEAUTY.
WITHOUT GIVING AWAY ANY TRADE SECRETS, WHAT'S ON THE HORIZON?
WELL, AT BASF, TWO OF OUR CORE VALUES ARE INNOVATION AND SUSTAINABILITY.
AND OF COURSE, WE'RE GOING TO CONTINUOUSLY INNOVATE TO PROVIDE OUR CUSTOMERS, WHO ARE
THE BEAUTY BRANDS, AND CONSUMERS WITH THE LATEST INNOVATIONS TO TRY TO KEEP UP WITH
THOSE TRENDS.
SURE.
BUT IN ADDITION, AT BASF, WE CREATE CHEMISTRY FOR A SUSTAINABLE FUTURE.
SO WE'RE CONSTANTLY BRINGING TOGETHER SCIENCE AND INNOVATION IN ORDER TO ENABLE OUR CUSTOMERS
TO BE ABLE TO MEET THE CURRENT AND FUTURE NEEDS OF SOCIETY IN TERMS OF PRODUCT PERFORMANCE,
ENVIRONMENTAL PROTECTION, AND SOCIAL RESPONSIBILITY.
SO IMPORTANT.
SUCH GREAT INFORMATION.
THANK YOU SO MUCH, HEATHER, FOR STOPPING BY!
THANK YOU SO MUCH.
ALL RIGHT.
(MUSIC) AND IF YOU'D LIKE ADDITIONAL INFORMATION ABOUT BEAUTY AND COSMETICS, VISIT US AT thebalancingact.com
OR LOG ON AND SHARE WITH US ANY OF YOUR BEAUTY ISSUES OR QUESTIONS AT facebook.com/thebalancingactfans.