Hi.
Mike Mancini with PPC Video Training.com.
If you're like me, chances are there's not enough time in the day.
When you're setting up campaigns you can spend hours, sometimes days getting all the right
information put together, crafting the keywords, getting the ad set up, and then getting it
all set up on Google ads.
But I have a brand new tool that I've just developed that can help you do it instead
of hours or days, can literally help you do it in minutes when used correctly.
Take a look.
All right, so just to show you just how quick this can be, I am going to fly through it.
If this is something you decide that you want, with that will come detailed instructions,
but I'm doing this just to show you just how quick this can be.
So don't get overwhelmed because I do have step-by-step instructions.
This works awesome for businesses that are service type businesses.
So if you have clients or you are a service business, this is an outstanding worksheet
that can save you literally hours and hours and hours of work in building out a Google
ads campaign.
I'm going to show you how to do it real quick right now.
All right, so if we have a business name, I'm going to copy a lot of this stuff over
just because I already have it typed out.
So we're going to use a pest control company as an example.
Business name Mancini Pest Control.
The campaign name.
This is something that we've already set up in Google ads, so we've gone through Google
ads.
We set up our settings, we created a new campaign, set up our locations.
We just set up the settings.
That is it.
This has to be named exactly what that is and it is case sensitive.
Services that we provide our pest control.
Sorry if you hit the mouse clicking, but I'm trying to do it quickly.
State you provide services in.
Minnesota.
And you need to spell that one out.
The state abbreviation is MN.
Now these are your locations that you service.
So for instance, if we have one in Minneapolis, maybe they serve the surrounding areas, St.
Paul, Eden Prairie, Plymouth, you get the idea.
You can list up to 10 of these zip codes.
Same thing, the zip codes you service, and you can list up to 10.
The services that you provide.
Some companies provide several services, some maybe only one or two.
You can list up to 10 at a time.
So we've got bee, termites, wasps, mouse, box elder bugs.
And yes, I know it's Minnesota, we don't have termites.
Using this as an example.
Residential or commercial?
So if you do one or both, you would list them there.
Max cost per click.
For this example, we're just going to say four bucks.
Now we're going to enter some values.
Are you honest, reliable, courteous, trustworthy?
We're just going to enter three.
Some call outs, which are basically some add ons to what you do.
Is it 24/7 customer service?
Do you do price matching?
Are you a full service company?
We're just going to enter a few there.
Special offers or promos, just what it sounds like.
Satisfactory guarantee, 25% off first appointment.
Now the paths.
When you are entering Google ads and building them by hand, you would understand a little
bit more, but these are just kind of some add ons to your URL.
These are just to help you a little bit with optimization.
So we would normally list the type of business.
So in this instance we are going to just say pest control, but it does have to be capitalized
and if there's any spaces it does have to have a hyphen.
Now, you can see this said 12.
You have a 15 character limit.
This is just here to let you know, if you go over, it will let you know.
We got 15 character limit.
So the path number two, usually we would say like local or the area that you service.
It doesn't really matter.
And the landing page URL, this is the landing page that you're trying to drive traffic to.
Now here's the coolest part of this whole thing.
We click the keywords tab down at the bottom.
This has just crafted 504 keywords, all ready for you, ready to go.
Now it has also crafted two types of keyword for every keyword, so you have a phrase and
exact match keyword.
You have the phrase at the top, the exact match are all at the bottom.
But let's look at this.
Pest control, pest control services.
Here's your keywords.
Pest control companies, pest control near me.
The majority of the businesses I work with are service businesses.
These are keywords that I've come up with over hundreds of campaigns that tend to get
the most clicks and the most traffic and the most conversions.
Now, not every one of these is going to be a keyword that you're probably going to have
in your account.
You need to go through these and review them.
But alls we've done is literally just break out the hundred or 200 most used keywords
in the service industry.
But you can see it's got all your locations.
So pest control in St. Paul.
Pest control in Maple Grove.
It's got all your zip codes.
Bee removal, bee removal company, bee removal near me, bee removal in Minneapolis.
You get the idea, you can go through these as you'd like.
Now we've got a few negative keywords that you can add in there.
I'll probably add some more here, but here is the coolest part.
Not only did it just craft all of your keywords, it literally just created every single one
of your ads for you.
The best part, it created two ads for every single ad group, so you can test them.
You don't have to make duplicates, we've already done it for you.
So for example, in the pest control near me, might be a headline.
Headline two is full service pest control a hundred percent satisfaction guaranteed.
Your local pest control company call us today.
Honest, reliable, and courteous.
The only call you need to make, call now.
And here are the paths and the final URL.
Now here's the best part I'm going to show you how fast is his upload this.
We use a tool called Google Ads Editor.
It's a free tool provided by Google.
Here we are.
Once again, if you do decide to get this, you will have detailed instructions.
The pest control two campaign is right here.
We just go to the keywords, we highlight them all, copy them, go to keywords here, make
multiple changes, and we paste them.
Process.
We literally just uploaded 39 ad groups and 504 keywords.
Now we're going to grab our ads, highlight all of these.
Go here to ads, expanded text ads, and we have just uploaded 78 ads.
Finish and review changes.
Now there are a few errors in this.
I'll show you how to fix those in the expanded video.
It takes about another 30 seconds, but I just wanted to show you just how powerful this
can be.
I spend hours in campaigns every single week just trying to get them set up.
This will save you hours, whether you're building them up for clients or whether it's something
where you're just doing one at a time.
This can save you a ton of time, and I hope you find it useful.
And as I mentioned, I will show you exactly how to do this step by step, including the
settings for setting up a service business campaign, just so you have that as well.
So do yourself a favor, save yourself a ton of time, and hit the button below.
Thanks so much for watching that.
If our worksheet is something you'd be interested in, click that button below and you'll get
instant access to it right away.
Thanks so much for watching.
We'll see you soon.