- [Neil] You write a blog post
and you want to get traffic from Google.
But how many keywords should you place in your blog post?
Hey everyone, I'm Neil Patel
and today I'm going to break down
how many keywords you should place within a blog post.
(upbeat music)
Now, before we get started,
make sure you subscribe to the channel.
And if you're on YouTube, click the alert notification.
The first thing I want you to do
is head over to Ubersuggest.
Ubersuggest is a tool that gives you SEO
and competitive intelligence data,
whether it's on social media, SEO, keywords, links.
And when you load up Ubersuggest,
you can just go to neilpatel.com/ubersuggest
or you can go to ubersuggest.com, put in any keyword or URL.
If you put in a keyword,
let's say I put in the keyword, marketing,
and it'll give you a report that looks something like this
that tells you how popular the keyword
is over time when people click on it.
And I want you to click on view all keyword ideas, right?
So as you scroll down, you'll see that.
And this will tell you a list of keywords.
When you're going through this list,
I want you to look at all the keywords
that are somewhat relevant.
And this is from Google Suggest,
where it's pulling what people are typing in
based on that head term.
And these will give you a list of all
the related keywords that you may want to target,
that could be a good fit for you.
And I want you to go through the list
and add any that you think you should include
within your article.
Then I want you to go to the related section
and do the same.
And what you'll find is there's a lot of keywords.
As you can see here,
the suggestions had 542, related had a 1.1 million,
then there's even question keywords,
then there's comparison keywords, preposition keywords,
and I want you to do this.
And as you're doing this what you'll find is,
you may get a list of not just five, 10, 20, 30 keywords,
but you may get a list of a hundred, 200, 300.
And when you're going through that list you can export it.
For example, you know I can just export it to a CSV
and you can just work from there if that's easier.
But as you're exploring and going through the list,
look for the ones that are very relevant to each other.
So for example, if I'm talking about social media marketing,
I wouldn't necessarily talk about jobs too much
or a marketing agency because a marketing agency
and social media marketing are two different things.
So you want to look for all the ones that are very relevant.
So that could be marketing on Facebook
that's related to social media marketing concepts
because there's a lot of different social media concepts,
social media marketing for small businesses.
I know this is marketing for small businesses,
but you can focus around social media marketing.
And then you can just keep going down marketing videos.
You can put videos on YouTube.
You can put videos on Facebook, Instagram.
So look for all the relevant keywords.
And once you have a list of them,
I want you to add any of them within the blog post
that makes sense.
Don't worry about how many times you mentioned that keyword.
Don't worry about shoving it in there.
If it flows in as natural, add it in.
If not, don't worry.
And here's why I'm saying this.
So let's say I look at a keyword
or I look at a domain,
like, let me look at HubSpot blog domain name, okay.
So you can just type in any domain name of popular website
that you're competing with.
And then in the left navigation click on
top pages by traffic.
This shows you all the top pages of that website.
And if you look at this, this page alone
has, let's see, 3.2 million monthly visits.
Best time to post on Instagram.
A lot of visits.
Let's look at how many keywords this post
or this page has, best times to post on Instagram.
Best time to post on Instagram.
Best time to post on Instagram is just variations of
or best time to post Instagram, right?
They forgot the on there.
When to post on Instagram,
best time to post on Instagram on Friday or Sundays.
And if you keep clicking next, next, next,
you'll continually see more keywords
and you can export this,
but when you just click the export button,
but when you look at this,
the overall point I'm tryna make is,
there's so many long tail variations
of a keyword that in your blog posts
even if you'll will target 10 20, 30 keywords,
it'll naturally pull out hundreds
and hundreds of other variations of each keyword literally.
And you only get a few clicks from each of them,
but it adds up.
And if you look at HubSpot,
that's a great example of this, 54 small business ideas.
Similar, let me click view all.
Look at this ideas for businesses, small business ideas,
small business ideas with us,
business ideas, ideas for small businesses, own a business,
best businesses to start, start small businesses,
starting small businesses or starting small in businesses.
How to start your own business.
There's just a lot of key words and it just keeps going.
The overall point I'm trying to make is,
how many keywords should you have in your posts?
As many as you can, that's relevant to that post.
And I want to be specific on that,
because if you're writing a post on small business ideas,
you wouldn't want to throw in topics around
taking your company public.
Yeah, that's about business and it could be somewhat related
but it's not for the same articles, just two different.
So whatever keyword, whatever topic
within that niche just allows you to be more
and more thorough, the better off you are.
You want to tryna poke holes in your article
and cover every single aspect of that topic.
You don't need to cover 10 topics in that article.
One is fine, but you want to go super in-depth on that one.
And if that means you have a hundred keywords
or a thousand keywords or 10,000 that's okay,
and you don't need to intentionally
add each keyword manually.
Google's like at the source,
they'll figure out what you're trying to say
or what other variations of those keywords are
that people may be typing in that you may have not mentioned
in your page but are pretty much the same thing.
And they'll drive traffic to you.
Now, but when you're doing the keyword research
in the first step that I showed,
when I went to the keyword ideas report here
in the left-hand navigation,
I went through all marketing,
look for all the keywords that are very similar
for the same topic.
And then put that in one article and don't go too broad.
You shouldn't just write an article
on quote, unquote marketing.
It needs to be more specific like the HubSpot example
of a small business ideas or the one I showed here
in the example, which was social media marketing, right?
That's not just marketing in general,
that's social media marketing
which would cover things like video marketing,
because you do video marketing
on social sites like Facebook and YouTube.
And you also do things like figuring out Facebook marketing,
which is a keyword, because Facebook
is a part of social media.
Technically the biggest social media company out there.
So I hope that helps you.
I know it's not a specific number.
You probably were looking for that.
If you have any questions, leave a comment below,
I'll answer it and help you out.
I hope you enjoy the video.
Like it, share it, tell people about it.
And if you need help, just us doing your marketing for you,
check out my agency, Neil Patel Digital.