Third thing you want, there's some bloopers for you
I'm super excited because on today's
show Apple CEO Tim Cook will be giving
us his 7 super tips first of all I think
leadership is fluid there's a I think
some people get tripped up on that
leadership is a is a sort of a static
thing or that the manager is the leader
and we don't run Apple like that and so
leadership is moves and goes to to and
fro because the truth is that depending
upon what a team is doing the person to
lead may change and so sometimes this
person may be leading sometimes they may
they be in a supportive role and so I
actually think it's very important that
everyone have leadership skills that it
that it's not just for people that want
to manage or want you know want the
people management side people that want
to stay in a pure technical field need
leadership skills to do well someone
that that feels shy right or I'm
introverted introverts need to lead
extroverts need to leave everybody needs
to learn basic leadership skills because
its core and moving your business
forward and so I think I think it's
leadership is essential leadership is
about people leadership is about how you
communicate leadership is sitting in a
meeting when there's five of you around
the table and three people are talking a
lot but one is quiet leadership is
asking that person is quiet what they're
thinking because there may be a reason
they're not speaking maybe maybe it's
the only person maybe it's the only
woman
room that happens all too often in the
tech field maybe it's someone that just
feels shy on that topic or whatever or
maybe it's someone that has a different
opinion that doesn't want to express it
so the leadership is drawing out people
because it's the combination of people
that amplify performance none of us have
an S on our chest and a cape on our back
none of us do the only way that we do
great work is if we collectively do our
best work and amplify each other and so
to me leadership is that amplification
it's figuring out everything you need to
do with the people you work with to
amplify their performance and it's
treating it's it's maybe different for
one person versus the other right it's
we're all different I think you should
rarely follow the rules I think you
should write the rules I think if you do
follow things in a formulaic manner you
will wind up at best being as same as
everybody else maybe you missed
something in your little Wars and if you
want to excel you can't do that I've
watched a lot of companies do that and I
think that's the rotten strategy maybe
they'll be good for a few months or
something but and so I think you need to
write your own rules I I keep this voice
in my ear that says this too shall pass
this too shall pass and I have faith
that it will there there will be times
that you fail on a spectacular basis
I've certainly done it more than once
and in some ways I have little failures
every day right but you you have to have
the faith
that it will pass that it's not
detrimental and the only thing you have
to do to remember that is to look in the
mirror and watch the person breathe it
didn't kill you you're not dead and so
it's not the biggest thing in the world
it will pass and I do that many times a
day and sometimes when things are going
well I remember that they will pass and
what you do that for a while you won't
have to remind yourself anymore you will
be able to take these failures and in
fact you'll kind of view them not as
failures anymore you'll start calling
them things you learned it won't be so
detrimental anymore and that is exactly
how it is for me I spend almost all of
my time on people strategy and execution
and I think that most everything else
Falls from those if you have the most
brilliant people wicked smart people
that collaborate well together if you
set the prior case we're all about
products so our strategy is very product
or you know if that strategy is right
and if you're executing like crazy
there's there's some things that still
arise but if you get those three right
then the world is a great place
learned we could be here all night
and probably all week and maybe a month
I learned that focus is key Apple has a
culture of excellence that is I think so
unique and so special you know I will
I'm not going to witness or permit the
change of it he also taught me that the
joy is in the journey
and which is a revelation for me and and
I think he taught all of us that life is
fragile
we're very simple people at Apple we
focus on making the world's best product
and enriching people's lives I think
some companies maybe even the one that
you mentioned maybe they decided that
they could do everything we have to make
sure it Apple that we stay true to focus
laser focus we can only do great things
a few times only on a few products
people will tell you never stop failure
is never final that's not true
failure you have to recognize when
something that you're working on is
pushing on a wall and let me give you an
example of one that was that was
actually pretty big at Apple at the time
we shipped a product called the cube I'm
some of you may remember it if you
followed Apple a lot it was a very
important product to us we put a lot of
love into it we put an enormous
engineering into it it was an
engineering marvel it was a spectacular
failure commercially being from the
first day almost and within three months
we would drew it and so we had to look
at ourselves in the mirror and saying we
miss this one and I think it's important
to be able to do that it's important to
be able and something that you were so
passionate about and this was another
thing Steve taught me actually that
you're so passionate about you've sold
it to everybody you've got to be willing
to look yourself in the mirror and say I
was wrong it's not right so how do you
identify which ones to keep pushing on
and which ones not there's not a clear
answer
what I would say that the the top thing
to do is be intellectually honest I see
so many people when they commit
themselves to something that they have a
their pride will not allow them to say
this just doesn't work
because they think about who they told
and you know their friends are all going
to say their failures and their parents
are going to say their failures and
their business colleagues and you you
know failure is a common thing you know
it's like the common cold
we just don't all like to admit it all
the time but it's that common and so I
do think it's very important to make
sure you're constantly being
intellectually honest and you've got the
courage to change Steve of everyone I've
known in life could be the most avid
proponent of some position and within
minutes or days if new information came
off you would think that he never ever
thought that before talking about moving
the hat he was a pro at this and at
first I thought wow he really flip-flops
and then all of a sudden I saw the
beauty in it because he wasn't getting
stuck like so many other people do when
they just say I've got to keep going on
my pride you know so be intellectually
honest and had the courage to change
that's it for today's 7 super tips I'm
your host Erik Qualman a lot of you know me as Equalman
Make sure you hit the
subscribe button below and I hope you
got a lot of today's show from Tim Cook
and remember until next time it's not
what we take from the world it's what we
leave behind so as you approach the
career fair I'm gonna give you four tips
that I use when school the the second
thing you need to do
is linked in URL whoops
you don't have your Linkedin URL or you
want to list out where you can be found
on LinkedIn you want to have your
website your LinkedIn website you wanna
have your LinkedIn web address you have
your LinkedIn address printed on there