- What's up guys.
So in this video I'm gonna teach you
exactly how to set up content silos for SEO.
So if you want to increase your rankings,
if you wanna get more traffic.
if you wanna rank higher on Google
then content silos are a very powerful part of this
especially for on-page SEO
because they'll help improve your site's architecture,
help you get crawled by Google easier
and is going to take your website to another level.
So in this video, we'll teach you exactly how to do that.
By the way, if you have any questions
about content silos and how they work,
then feel free to drop a comment below
and I'll be happy to help you.
Right so,
let's see, you've already done your keyword research.
You have a list of keywords
you want to organize into silo content.
Basically this is about categorizing your content
and making it as easy as possible
for Google to crawl your site.
Now, basically as you can see,
you've got a row list of keywords here.
But if you can organize them better
then you can create related pages there in sub categories.
So for example, we've got best cat food at the top here.
So what you could do is turn this into a bullet list
and then you could have a subcategory for food
and put all your related keywords
related to food under that section
and that will be your first silo.
So
we could do
best cat food brands,
best cat food for indoor cats
and we can put those as pages
underneath the main hub content, which is food.
And then what you could actually do on your website
is have a category page for food on your site
and then it will be much easier for Google
to crawl your site
plus your site architecture
will be a lot more organized too.
And then we can take other examples too, right?
So you can see we've got quite a few keywords around litter.
So we could have a subcategory of litter
and silo content underneath that
and just organize it like this.
So basically once you've already done your keyword research
and if you don't know how to do that already
check out some of my other video tutorials
but once you've done your keyword research
you can organize it into subcategories, into silo content
and all you need is a simple like Google document
to do this.
Like you just put it in bullet points
and indent any sort of keywords under the main category.
And then the next step
will be to go through the whole list
and to sort all of them into silos
so that you've got your whole architecture
set up for the website before you publish content.
Now it's important to get this right because
before you start publishing content
you should have a plan
of where you're gonna silo your content first
because if you don't,
the more content you publish on your site,
the messier your architecture is gonna get
and the longer it's gonna take to fix that
and to organize it and potentially even redirect some URLs.
So it's better to do this from the start
especially if you have a new website.
Now, what you can also do,
if you go to a keyword tool like Ahrefs for example,
you can type in your keyword
for example like best cat food,
pop it into the keyword Explorer like that,
click on overview
and it's just gonna fetch your data
but once it's done that,
essentially you're going to get a list of the keywords
and the competitors are ranking for this keyword
but also the apparent topic too.
And the apparent topic is potentially a new help for you,
right?
Or you could find related keywords
to your silo that you've missed already.
So you can see here, top keyword is best cat food.
So if we click on that
and then we go to matching terms,
phrase match
you'll see a ton of other keyword
that we could include under the silo content of food.
So best cat food, best cat food for indoor cats,
best cat food for brands.
So Ahrefs is a very useful tool
for categorizing your silo content,
finding new keywords that you've missed
and looking at your competitors content,
seeing what's ranking already
and looking at the apparent topic of each keyword too.
So the next step, as well you wanna do with silo content
is check what are your competitors doing as well
because that's a great place not just to see
some good examples of how to silo away your content
but also to see if you've missed any keywords too.
So what you can do is if we take cat food for example,
we're gonna take a look at petsradar.com
and you can see already in the URL structure
they've got petsraider.com
and then they've categorized the silo content
into buying guides.
And then under buying guides
they have different pages
around buying pet products, right?
So that gives you an idea of how you can silo your content.
For example, if you have a pet review site
or if you have a cat review site
then you could silo your content under buying guides.
And the thing is as well
there's no like right or wrong way to do this.
It's about progress, not perfection
and you don't have to get it 100% right.
It's just about making sure
that you have some sort of structure,
some sort of organization in place
to make sure that Google can crawl your site easier
and you'll get better at this with time.
You know, the more experience you have,
the easier it's gonna be for you to identify
what are your best silo content pages?
How can you organize your hubs?
So if we check out their site for example,
we can see that even from the menu bar,
they've siloed different content.
So they've got news, they've got videos,
advice, cats, dogs, health and buying guides.
So that gives you an idea
of how you could silo your content too.
For example if your site is about cats,
then you could have at the top menu bar
toys, buying guides,
litter, that sort of thing.
And you can basically organize your content structure
like this.
Now what I also wanna show you
is how to optimize your URL structure for your silos too.
And there's two ways to do this, right?
So the first way, is if you go to your posts for example,
you can create category pages
and put your silos in there.
For example like,
you know, categories could be organized under
buying guides, under...
For this website, it's www.chipperbirds.com.
So it could be like
bird buying guides, birds advice, general knowledge,
that sort of thing.
And then under your posts
you can categorize the URL structure
based on those sort of subcategories.
Now, another way to do this is if you go to settings
and then you go to permalinks in WordPress
you can actually change the structure, right?
So you can put a custom structure like this
and actually put like chipperbird.com/
the category
and then the URL.
And that's a good way to have the silo URL name
before you have the main URL name.
So it could be like
chipperbirds.com/buyingguides/bestbinocularsforbirdwatching.
And that's an easy way for you to structure your URLs
on your website to make sure that your silo content
is as organized as possible.
And thing to remember here as well as your website expands,
as you publish more content you can have more categories,
you can have more silo content.
This means
that you should really plan your site architecture
before you publish any content.
Thanks for watching guys.
So that teaches you exactly how content silos work
and how to implement them on your site.
By the way, if you're interested in getting higher rankings,
increasing your traffic from SEO
and taking your website to another level
then feel free to book in a call via my website,
www.juliangoldie.com.
I run a link building agency
and if you book in a call now
we'll teach you exactly how to get more traffic
with link building and a tried, tested
and proven link building strategy
that we can quickly implement on your site
to get you better at ranking.
So that's at juliangoldie.com.
Feel free to book in a free consultation there
and we'll be happy to help you, thanks.