With streamer like TimTheTatman, Asmongold, DeadlySlob.
Those are just a few.
They've got amazing logos.
Haven't seen it yet, but apparently according to the interwebs
Ninja has rebranded.
He's got a new logo and that is kicking up a bit of a storm
And as a graphic designer, I'm going to go ahead
and check it out and see whether it's good or not.
Whether it's Lit or S**t. That's a series that people would love.
Lit or S**t.
Okay, so here's the video that Ninja has put out a couple of days ago.
Let me check this out, doesn't spark any interest in me at the moment.
Same Ninja.
Is that his new logo?
Wait, is that his new logo?
That's his new one.
Is that?
That is genuinely his new logo.
I thought. I'm so confused right now.
Okay, so what I've worked out is, he had a very good logo prior, and
I'm going to go into all of this, but his logo prior was very nice.
His actual logotype.
The Ninja was kind of like a ninja star.
It had all the pointed edges and it was more thematic of a ninja.
Even his old icon looked like a ninja.
It was blue, had a great colour.
It was gamer-y, which is appropriate, right?
I'm very confused right now, but I think I've got a few reasons
as to why he's rebranded.
Let's start off with the logotype.
I have no idea why he's done this.
Or why this has been designed it this way.
Is there something with the I and the J? Something different?
Like, it means something?
I'm not too sure.
If it is, then it kind of makes sense to have the I and the J.
But specifically, why is it different weight?
This reminds me very much so of
a brand that literally just happened, called every Evri.
Hermes in the UK recently changed their branding to Evri.
That's their name now.
And the logotype is strange.
It's like is variable logo that changes depending on whatever case.
And it's got a lot to do with like their mission statement.
Which makes sense. You know, diversity.
Fitting towards you rather than you fitting towards a company.
Ninja, this one with the blocked I
and the blocked J and the weird A, that looks like omega symbol.
It's not even a trend. Like, this isn't even a trend
from what I can gather.
My point being is that the logotype itself seems as though
it is very much trying to go to the anti design realm
to become relevant.
But when you try so hard to become minimal anti design
Then you end up with something like this.
It kind of seems very amateur like that.
The second part is the icon.
Now this icon.
I am a bit confused again.
If I was on this branding project, this would not be something that
I would put forward as a concept.
Number one.
It reminds me of Sonic the Hedgehog, because of the blue hair.
You know, it's the spikes.
It kind of looks like the Sydney Opera house as well.
Which doesn't make sense.
Anyone who knows Ninja
Knows him by his bandana.
Hence, why Red Bulls sponsored him.
It's got a lot to do with that.
Great thing about the first one on the left is that he's got the two-tone colours.
It's more GFX.
By that, it's like the gamer graphic design.
We've got the bandana in yellow.
We've got the hair and he's got the Ninja mask on. It makes so much sense.
The typography is perfect.
It's readable, legible, scalable. Gamer logos are generally in itself more illustrative.
That's just the way it goes, there's a lot more into it, and
I can't pretend that I know of the brief of this because
The brief can get a little bit messy sometimes in logo design and branding.
Now, the main question that I have after seeing this is the why.
Why would he go ahead and choose something like this?
Is this over simplification?
Because of the sake of over simplification or has
got a like another meaning towards it.
I think the only times where you would simplify something like this.
Like the logo is to make products and
to partner with other companies. And strangely enough
I saw something as I was on his Twitter.
Showing his partnership with another company, which I'm not having a go at.
I think that's great, if that's where he's going.
But as you can see here, his new logo is being used at the top right.
Which is great.
I mean, it works really well in scalability terms, but
It doesn't make sense as his brand.
His brand is a gamer.
If he is moving away from being a gamer and into some more like
a personality streamer or into a new product line, then
it might make more sense in itself.
But right now this doesn't particularly make sense.
The logo mark is really annoying me.
It doesn't make sense.
Even if he was rebranding.
So what I'm going to do is fix up. Before that
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Okay, I've got ahead and really quickly trace out his icon.
I don't agree with it. It doesn't look good. It's not scalable, for one.
And secondly, we've also got this negative space here.
Now that needs in any logo design, right?
If it's going to be scalable.
Obviously, you cannot see that when it's so small.
If that's supposed to be the bandana. That looks like a bit of string
wrapped around your head.
It doesn't look like a bandana.
Now, to help out Ninja and to sort of give my own two pence.
I'm not going to design the icon again.
There's no point but something that we could do
simply is design his logotype again. And we can do that
by sticking to basic design principles.
So, instead of that crazy typeface.
We're going to choose something that works better.
Just a Monserrat for now. Easy font to work with. If this was left to right.
This logo right here looks a lot better than the one he's currently got.
It's a lot more scalable as well.
Simply because of the logo type is more readable, legible.
Which is important.
Let me know your thoughts.
So that literally took 2 minutes to just change the font, essentially.
That's the power of using the principles of graphic design.
Let Jim have a look.
So okay, Jim come into the camera.
His face is never....
It's okay, you don't have to show your face.
Don't show your face, it' dangerous!
His original logo, Jim.
(Jim): Oh geez!
Yeah, don't cry.
Then that. I mean, I've changed the color again, but
Let's do it to like that.
I've just changed the logotype.
What do you think?
(Jim): Looking good, yeah. (Will): Better?
(Jim): Definitely, 100% better.
I think so. Better in scale as well.
It doesn't make half the amount of people cry.
It's one of the first logos that I've seen in awhile from a rebrand
where I've really not defended it very much, because
it doesn't work.
If you think you could design the Ninja logo better, then
Go ahead to the subreddit link down below in the description.
You, yourself can upload your version of the logo of what you think
it should be, or just even write down your thoughts about the current design.
If you like to see this video be designed by us in the agency.
Then go ahead, share this video. Comment down below, like and subscribe.
All those things help me out to know what you want to see.
If we get enough, then we will go ahead and spend a few days
on rebranding Ninja for free.
Just to see what it will be like, and see what we can do.
Go ahead, design yours.
Put it in the read it and I'll catch you in the next video.
See you soon.
Goodbye.