today learn how to use psychology to make better and more relevant graphic
designs psychology actually has a very crucial role within graphic design and
today learn how and why so when designing sometimes we want our
audiences eyes and their attention to be drawn to certain spots or areas this can
be categorized as the von restorff effect it can be achieved by using a
bold color that stands out a different sized object or even a stark typeface
now if you create an object that is different than other ones around it you
will have more of a chance of being easily remembered by the viewer it's
going to be distinguished because it stands outside of a set consisting of
multiple similar objects then you can make your design stand out will make a
brand theme memorable with just a little bit of use of color using color in
little amounts on a single colored page is a great way to use the von restorff
effect so also you can use this on key or vital bits of information that you
want to convey and also in areas that are going to create interest for the
viewer now Hicks law states that the more options a person is presented with
the more energy it takes them to make a decision when a user is presented with
plenty of options say on a website design with buttons and navigations and
multiple panels the chances of them taking the next logical step ie making a
purchase on the website becomes less and less so as a result keep your graphic
elements to a minimum this of course isn't just for website design any
graphic design should apply Hicks logo and possible now you might know that
I've mentioned many times on this channel that less is a fact more a
minimal design is king Hicks law is just one reason why less is
more and just remember to not overcrowd your viewers with too many visual
stimuli
so I have an entire video on the color theory so I'm not gonna cover that today
but we are however going to look at shapes and the use of psychology in
design now firstly circles ovals and ellipses have a positive emotional
message ply can be attached to community friendship love and relationships as
well as unity so for example take a look at the Olympics logo this shows how all
nations come together for one single event and uniting as one entity this
design would look very different if it was made up of triangles so squares and
triangles can suggest stability balance strength professionalism efficiency
power and masculinity the use of vertical and horizontal lines creates a
perfect balance for demonstrating reliability triangles do suggest energy
and also danger as this is associated with diagonal lines but in a simple
solid structure the BBC logo is intended to convey a sense of confidence within
the brand the solid square is a powerful shape that said yes strength also keep
in mind that vertical lines are masculine and also can look near
aggression but horizontal lines can no and suggests a calm kind of feeling as
well as tranquility now these are some of the things that you want to keep in
mind when regarding shapes for your next designs
so in design we need visual and verbal information to be digested and easily
remembered this means illustrating ideas as much as possible while still using
verbal messages to fully explain ideas now to fully grasp a concept it's
necessary to pair the visual information with written information the geocoding
is what helps the reader truly understand the concept as the marriage
of textual and visual content is essential especially on text heavy
designs so when you're next designing something think about the message that
you want to convey and how you can do that easily both with text and imagery
in perfect combination people tend to scan online material as opposed to
reading every word when reading a website or a piece of design people tend
to follow an F kind of shape so going from the headline to the first line of
the leading paragraph and then so on if the content catches their attention they
may pause and read carefully but as a rule of thumb you have about seven
seconds to grab their attention as a graphic designer
when placing very stiff elements on your webpage or marketing material follow
these rules again this rule can be applied to static print design not just
website design you want to try and guide your viewers around the design in a
fluid manner especially we have a text heavy design so think about utilizing
headlines and sub headers and also bullet points to improve scan ability
now I do plan to make more detailed videos on each of these points so for
example the entire video on the Hicks's law so let me know if you think that's
going to be useful down the comment section below
psychology is actually very important to engage your designs and your message to
the viewer so expect more of this kind of content to come on my channel like
and share my content on social media and of course have a great day until next
time design your future today
you