Hello everyone, this is my name is Jason Wardrop, and I'm here with Brent Brent. Thanks so much for joining me today
yeah, thanks for having me on I've enjoyed our chat prior to uh
Getting into some of the questions that you got, okay
Awesome, so brent is a realtor over in North Carolina. Right right in the mountains
Yeah also up in the mountains. And and how long have you been in the real space real estate space now, I
Just completed my third year
Ahead in the year four I had state license before down in Florida had my builders license
But I wasn't acting as a realtor. I was just picking up extra money on Lots or
Selling the house or something like that, you know
So yeah, no no real deep experience until I got knee-deep in it again here about three years ago
Awesome good stuff. And and how long ago how long have you been inside of the the six-figure agent program? Um,
It's been a couple months maybe right
Five six months five six months. Okay awesome in
Yeah, tell us a little bit about your experience with the 60 rated program
The lead generation and just yeah, it kind of tell us a little bit about your story there. Well, um
I've got a little bit of a marketing background and doing shooting TV production
we talked about earlier and even given some commercials and those types of things so
I'm always I knew when I got into real estate when I got back in
You know you get your license, you're excited. You think that's the hardest part about real estate is getting your license, right?
Yeah, and then reality hits and it's sort of like you start talking to friends and family cuz everybody's telling you
Your warm market your warm market, but they're all looking at you like newbie, right? Yeah
So you're kind of low on the totem pole if they know anybody else that's doing real estate
So it then becomes how do I Drive leads, you know?
Do I get on the phone and call it the hundred people a day do?
You know do out mailers and I did all that
Our first year going in and was really kind of one. It's expensive
Too it was marginal in its in the response that I come. In fact, I probably had
And everybody tells you got to keep doing it, but farm in areas. I had several thousand dollars in henan generated one lead
Postcards and those types of things so
for me I started trying to do some Facebook stuff on my own and stuff and
Of course you see how well
Facebook works when you hit like an ad like I did with you and then there's tho retargeting and all that sort of stuff
So I jumped in needy
I
think within the first
week
With the mkg saw of wear
With your cell with the arsenal software. I
Generated like 60 leads Oh awesome
Yeah, and I am
Understanding going on in real broad marketing. You're getting everybody and I think
On my for that is this doesn't happen all the time, but it does if you're doing the work
Yeah, you know the phone went up with the phone calls. I hit on a lady that
We got the talk in
She had a house in New Jersey that she was getting ready to close on in two weeks
I stayed in touch with her
you know getting her appropriate houses emailing them to her just touching her lightly because I come at
Things from the aspect of I'm a servant. How can I help you have any questions?
Those types of things and not so much of a sales approach and so week three we showed her four houses. She
Liked house number three we put an offer on it and we you know, we we closed
relatively shortly after that so
It paid for itself within the first six weeks Oh
Awesome. Yeah, and then I think I talked to you before
Then I wanted to do some target marketing. We have a big horse
Where they were having the World Cup horse championships. Not far from where I live. I wanted to target horse farms
So I found the top
I think 20 horse farms from like half a million dollars like two and a half million dollars and
I was actually down taking a trip down in Florida and answering my phone ever play some actually
I think I used on that the of the facebook messenger module. Okay. Yeah, and I'm sitting in the pool
watching these uh
Messages start to pop up, you know, and I'm like, this is so cool, you know
And then I'm jumping in the middle of it as I saw fit. So
You know, so yeah
Really easy to use which is great because you don't want to spend a bunch of you know
We make money selling homes, right?
Yeah, you got to do the work but still if the work becomes too tedious and that's where you're putting all the work in. Um
Hey building Facebook Ads does not make you money yet, right, so it needs to be quick and easy in my book
So I found that too, you know, awesome. Yeah, and honestly that's been our goal with building this whole thing out is
Like you're saying you don't make money setting up a Facebook ad
Obviously that results in leads which then where you make money is having those appointments
bursting with people closing those deals
So we basically as opposed to like, you know
Not necessarily like other software's but like well what our goal was was within just a few clicks
you've got everything set up the landing page generate the leads the email the text marketing follow up and as now
You know, like, you know, we've got pre-built 14-day
Automated follow-up that's already in the system email text message. You can add Facebook messengers and just really just simplify because
Your your job is the real estate professional is not to be a tech guru, right?
It's it's to go through and actually connect with people and and I'm like you I like I I'm not I don't
Consider myself a big sales person, right? It's more of like, okay
Here's the service its educating its it's going through and really just connecting with people and showing how you can help them
Bring I think that's what people
Respond to a lot better nowadays. Anyway, yes
So I agree. My wife is in this with me we're doing we do real estate together
So I tend to stay on the marketing making the phone calls
If you ask me to go in dot loop and do something dot loop
So it makes it a bunch of fun for us because
She's not so much of the initial phone call though. I will tell you if you're not making phone calls
You're what you're letting a lot of dollars slip through your hands
100% agree they gotta be said
yeah, so so that initial that first campaign because a lot of people ask me a lot of times like so the successful people with
The system like what campaigns are they running? What does the follow-up look like? So that first campaign that you ran you got 60 leads
1 what campaign were you running to?
What like how much was your investment to get those 60 leads and 3?
What did the follow-up look like to be able to connect with that?
I believe it was like that lady to go through and close that deal. Yeah, I
Think I ran a home's list
Okay where I was offering
homes in the
250 to 350 thousand dollar range, okay
You know got, you know got it on out there. I was somewhere in the neighborhood of about a
Little and again the marketing I've tightened up on my marketing a bit as you learn. Yeah
You get to experience one thing too is the ease-of-use being able to experience
More and kind of finding out. Well, this works better than this did and
Yeah, so anyway, it was wide open. I think that was somewhere in the neighborhood of the high twos
Um as far as per lead generation, okay
It's like three three bucks per lead roughly three bucks per lead. Okay, that's all that's awesome
so you spent probably
Let's say round up to 200 bucks for those 60 then
Able to have that dead you'll go through that's pretty good right there
Definitely route is what you're always looking for. But you know if you stay with it
it's um you
you know, you could end up cultivating I just
Finished a person I think that also originally came off of that
I don't know if it was that or a open house
I run a lot open house that's doing it to effect now here lately cuz it's our
People don't go see houses when it's 30 degrees out here. Oh, yeah, it's kind of cold right now
Springs coming on up and I'll start running open house campaigns
And I end up generating a lot of leads. And so hoping house campaigns were and at the time
we had moved to a new agency a
Friend of mine so we didn't have any listings here. So I just told those guys. Hey
You know, I want bump a listing off you I want to run it on and it was literally
You know open the house as I'll do the open house for you and they were like, yeah, what are you doing?
You know, well, here's what I'm doing. Can I see an ad cuz you know, there is a friend of mine
But he's wanting because he doesn't do anything on Facebook. Yeah
Yeah, so he looked at it and the owner looked at it and they were like yeah, man have had it, you know
So and actually ended up
Met a couple that came in off the Facebook ad it was a small horse farm
Yeah, they have a 1031 exchange going on that will be happening here coming up in March
So we're working with them on that and in April of mid-april
So we'll start showing them small horse farms and the 300 or 400 thousand dollar range. So
That's awesome. What's nice is is when you start doing that and your start connecting with people that maybe a month out like
Like Pam was or they may be several months out. You start getting a board that's gotten these people in different
Stages of of thinking about you know
There's four stages to thinking about they're a dream
They're moving into the next stage where they're sort of like, yeah, this could be a reality
Let's talk about getting financing to looking and then and in closing, right?
So you start to get this board of all the leads that you generated and you can start to see your fill in a pipeline
that uh also got to do is
You know turn the machine on and yet
Stay in contact with them and nurture um and get into that point to when they're ready. You'll be ready and you push that
Yeah, so for me it's about like you said the building relationship and Facebook is a tool to be able to do that
kind of
real simply a lot of people don't know you say you're doing Facebook marketing and they're like, oh
Yeah, I do that, you know, but they're talking about they put a house up on there, you know
Joe Blow real estate and they're not spending any money on the ad, so I've used
Things to where I go and said no no, no. No, I start showing in my back end of
You know
the the ads manager
or
leads that are on my front end where I can see that there's been eight thousand people that have viewed this Utley and this has
Been on the market for two weeks, and we've generated eight thousand eyeballs that have seen this person's house
Yeah, the sign in the yard. Don't just put it on the MLS
You know, we actually market your property. We are we are marketing real estate agents and we're good at
Ya know through cuz a lot a lot of agents when they think they're on
Facebook, you know, they've got their Facebook pages. It's great. It's a good start
anthe posts, they'll hit that boost post button which typically as you know, like it gets you likes comments, maybe a share too, but
You're never really gonna see an actual lead. So someone's name phone arm email address from boosting a post
yes, so you got to make sure it's all set up the right way so that you're not throwing these advertising dollars away because obviously
If you're spending money on advertising the goal is to to get leads not just likes and followers and all that stuff
that's I call it more of a vanity metric because
it looks cool to get a lot of likes but at the end of day if it's not paying the bills if you're not making
Money out there then right?
Really doesn't matter
And that's what I really enjoyed about the training that you had. It's relatively easy and learning about retargeting and
You know, I'm working on setting up some more stuff that will be more retarget friendly, um
You know and that sort of stuff so
Yeah, and actually we have about thirty miles from my house. We have one of Facebook's
Places where they store all their information
Okay at one of their data centers, yeah
So I actually called them and told them I wanted to come do a tour and what I did they're like sure come on over
Man, it was amazing
That's awesome. That would be cool to check out. I sat in their waiting room, you know, and if you don't have a Facebook account
Cuz that's how they do their background check on you. You got a show you're driving
If you don't have a Facebook account, they don't let you in
They want to see if you're crazy and you know posting a crazy stuff or stuff like I guess
Yeah, II what my facebook account wasn't I told say okay. Alright. Yeah, you're good. We'll have a guy come down
What was amazing? I watched the TV that they had there is where Facebook is going
Marketing is like it was it was really mind-blowing crazy. Yeah. Yeah. That's awesome
Well, Brent, thanks so much. I want to keep you too long. But thanks so much for sharing some of your
experiences so far with your lead generation with Arsenal and
Facebook ads and all that stuff and I look forward to continue to hearing about your results your successes and
What's working for you so that we can continue to share with everyone else?
So everyone else can see the same success that you're having with everything?
Was very good I learned a lot you
know
Messenger if they're not getting the bot training they need to get that - I got the bot training
I still need to go through it. But yes, I
had an ad
Or they add ad count guys. I still got him in my phone we talked but he set the first one up for me
Yep, worked really well
You know, so I got to do more of it
I got to get deeper into the training and set up a few more because the messenger
BOTS work really well
Yeah, the messengers huge texting is huge. But yeah, that's uh, that's awesome. So anyway, Brent. Thanks again
I really appreciate you spending some time with us this evening
Thanks, Jason