hey what's up guys in this video i want
to have some fun and do some real-time
research and design to make some easter
shirts and i want to touch on
easter the um i don't know what to call
like the easter bunny side you know
where it's about chocolate and easter
eggs and fun and i want to do some
religious easter don't forget about the
religious side of it as well uh easter
t-shirts so i'm gonna kind of i almost
think of it as two niches within the
same big major trend and i'm going to
show you exactly how i would go about
doing it on my own time in this video
but first i'm going to kind of walk you
through like what i'm going to utilize
you know what tools and whatnot and then
i'm going to show you in real time like
how i would go about having a little
design session so if you're with me
let's get started
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got a link to a free print on demand
giveaway that you can enter it takes
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be announced on sunday i've got a link
to my seven-day merch by amazon mini
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i'd love to have you
alright so we're talking easter today
and first i just want to walk you
through a couple ways you can go about
researching
good ideas now i hate saying good and
trying to be the arbiter of truth when
something is subjective but when i say
good what i mean
is shirts that we have a little bit of
data on
to know that they're selling we don't
have to guess right and we can't be
everywhere in the world monitoring who
owns what easter shirt fortunately on
the internet on places like amazon they
give us data points that let us
essentially know
and and guesstimate within reason uh how
often a shirt is selling so we can
utilize this data to make informed
decisions and i love doing that
so you can use for free
something like my search merch tool
where you can enter a seed keyword or
phrase and then you click the product
type i prioritize standard t-shirts
because they are the best-selling
product and you know so in this case i
would type easter it'll take me to
amazon and it'll filter out non-amazon
merch products which is really useful
especially when like for me personally
i'm prioritizing amazon merch when i do
research
you can also if you use a paid research
tool like right now my go to is pretty
merch pro plus and i'll drop a link to
them in the description if anybody wants
to check them out
uh but you know they have a research
tool built in it is better than the
aforementioned search merch tool because
this one does things like well it's just
it's just much faster it filters out the
protected brands it has more data points
like right there it's also one click
away uh for the merch sellers to keep a
tab open on your browser at all times
they have a built-in trademark search
right next to the trend finder
a lot of reasons to check that one out
also their search functionality is
really nice for
um niching down as well so i'll probably
use this in my demo because i want to
show you exactly how i would actually go
about doing it myself
all right and of course you can make it
your own just to just to remind you guys
like you don't only
have to do like make shirts that already
exist you can if you have great ideas
get creative with it and come up with
something on your own there's nothing
wrong with that at all um when you go
this route though
you're going to probably need to signal
to the algorithms like amazon algorithm
etsy algorithm wherever you sell
some primary keywords like easter shirt
2022 funny easter shirt easter shirt for
sister whatever it is but you're gonna
need to signal some common phrases that
it can associate with your new shirt
because if you then include the you know
new slogan that hasn't been sold before
in your title well if it's brand new
chances are people aren't searching for
it i mean it's possible they are but
hopefully you guys get what i'm saying
you want to help the algorithm associate
your shirt with
broader concepts since you're doing
something that's brand new also if
you're making something new and you
don't list it on a major ecommerce
marketplace
i don't know how you're driving traffic
to it you have to spend a lot of money
on paid ads or you know getting organic
traffic from google is extremely hard
and it takes definitely like over a year
to do so just putting that in
perspective not against shopify and
those websites but just be realistic
all right design aspect um you know with
design guys it's really up to you
whatever works for you i shout out my uh
my friend juna at detour shirts he had a
couple videos and he might even have
more on his channel for doing easter
themed designs so i'll drop a link to
juna's channel detour shirts in the
description you can check him out again
he's a professional by the way so if you
want great tutorials check his channel
out you're not going to find like really
anybody better for the print on demand
business side of things if you want to
do your own designs
now i did a video um recently where i
talked about how you can use creative
fabrica and basically for you know an
introductory price of a dollar
you can get access to a massive library
of various you know creatives and
whatnot and in addition to creative
fabrica like personally i have a couple
go-to's and all sunsets is a big part of
my um go-to tool kit as far as pre-made
designs go
okay now on creative fabric you can
actually get like designs that are you
can just kind of run with them you just
kind of like take them and use them as
is
all sunsets you're meant to
alter them in some way which i really
like because then it reduces the
likelihood of
you and a bunch of other people having
the exact same design i mean it's still
possible you could but it's like very
unlikely because you gotta kind of
typically for me it's just adding text
all right so that is my plan again this
is gonna be organic exactly as i would
do it and i don't want to go on too long
so i'm thinking maybe five six minutes
which probably means it'll be seven or
eight minutes but we'll see so real
quick i just wanted to show you guys on
all sunsets i'll put a link in the
description it's a special link that
will discount the membership and
essentially you can get a one-year
membership for 31 dollars so it's like
two dollars and change which is
less than one sale of profit uh and you
get access for a full year so you can't
really beat that guys uh check them out
so what i did to prep for this video is
i came i actually did a keyword search
so i just typed in easter in the top
right corner and hit enter and then you
can scroll through a bunch of their
easter designs and i think they have
some additional ones that are indexed
more on like religious keywords as well
so if you want the other side of easter
the religious side um definitely check
that out and then essentially you just
add them to your basket and download
them so i've got a bunch of them in a
folder right here ready to go and i'm
gonna show you my process basically so
um first things first like and it kind
of you can you can do it one of two ways
right i've got my folder of designs
and i can go and choose a seed keyword
based on a design
or i can do it you know in reverse right
so if i really like this um
jesus graphic
and i say i want to make a design
related to this you know jesus easter
maybe i type in you know jesus easter
and then i hit enter by the way i'm
using pretty merch pro plus so makes it
really easy to do and it's extremely
fast when i search i actually like to
use the uh if you see i'm pointing above
my head here the grid functionality and
then i get a bunch of designs um kind of
in one row so it puts it i just i don't
know it makes it feel more efficient
when i look at it this way
uh silly rabbit easter is for jesus so
what i might do actually too
is go to the trademark search and type
in like silly rabbit and then
okay so even though it's exact match
it's still new to um match this because
had a partial phrase uh so if it was
trademark silly rabbit
easter is for jesus um it would have
caught it for us so it looks like we
should be safe by the way it's looking
at the uh
the class of the trademark
so
and it's only looking at the types of
trademark classifications that would be
relevant to us as amazon merch sellers
so like t-shirts cell phone cases pop
sockets in this case tote bags it's kind
of random but anyways so we're good to
go and you see why pretty much pro plus
is so nice because everything is just
like couple clicks away one click away
really so silly rabbit easter is for
jesus all right well now i'm in
photoshop right
and uh i actually just keep a template
so that it makes my life really easy and
i'm trying to show you the authentic way
that i do this right i've already got
curved text built into the template so i
could say like
silly
rabbit all right and if you guys want a
tutorial on how to do the curved text
i'll also drop a link to that in the
description because i have a previous
video on that all right then i'll
probably just turn off this other layer
all right and i will just move
a graphic drag drop boom very simple
downsize a little bit
so silly rabbit and then we just need to
um
come up with a text layer i've already
got one kind of sitting there waiting
and i will move it down
and i will change the font to admin
texture to match the top one by the way
you can get the admin texture on
creative fabrica shout out to them i'll
also i'll drop a link to everything i
reference in the description in case you
guys if i'm moving too quickly
uh easter is for jesus
all right and i will make this font a
lot smaller
i might match it to the size of this so
320 let's see what we can do with 320
keep it consistent
all right
reduce the vertical spacing there
hopefully i'm not doing a bad job of uh
doing a design tutorial because i also
like if i'm doing this in real time like
i'm moving quickly you know if i'm doing
this on my time
um
i do try to move fast because you know
time is money everybody knows that but
all right making some additional room
for the text at the bottom there could
probably increase this so it's not
completely stacked on top of itself
okay so silly rabbit
easter is for jesus uh that design i
think looks pretty good and it only took
like a minute to get together you could
even do something like maybe two
versions but so then i'll probably turn
off the layers here and you know save
this design um just call it uh silly
rabbit
easter is for jesus i always like to
save the primary keywords as my file
name and then what i was saying was like
you can um well you could do a couple
things you could make like two versions
and make uh make like a
optimized for black version and an
optimized for
uh
white version something like this you
know really whatever you think looks
best
but you see all i did there was apply a
color overlay and i can do the same to
the top and typically i'll try to match
the colors to whatever is closest to in
the
little circle there um so yeah so you
see that we got two quick designs made
right and you can utilize both
especially when it's like a big trend
like easter you know don't be afraid to
make two versions of the same design and
then of course you can also swap out the
graphic in the middle
and um you could make like a a play on
words for this design here
you know like silly bear right like it's
a it's a bear and a bunny in a bunny
costume right
so silly bear
easter is for jesus boom you got another
design there um
people love the t-rex bunnies right like
let's let's go up here and see like
t-rex easter
so happy east rar um
maybe we could do something like that uh
if we swap out the graphic here
swap the bear out
for one of the
t-rex graphics um
you know it's kind of subjective which
one you like most i think this one looks
like a really quality graphic
so we could do something like this
happy
or you could say you can make it up
yourself like t-rex says
or t-rex bunny i don't know i'm trying
to think in real time i'm probably doing
a crappy job t-rex bunny says
happy
east rawr
something like that um i'll make myself
a little bit smaller here in the corner
so you can see the full canvas t-rex
bunny says happy east rar right and then
again i like to optimize typically for
black so i'd probably
keep the background set to black
and
maybe reduce this font size a little bit
to
i didn't mean to make it that small 280.
something like this maybe
right
um ultimately like you can spend as long
as you want the little details like i
said you've got to make your designs
good enough so i would try to be
consistent with the font size typically
i just don't want to spend too long on
this one little aspect of it because i
want to get a couple designs done in a
short span of time um
t-rex bunny is that what we just
searched for
yeah it was whoops t-rex easter
okay so they don't have that many
indexed right now um maybe easter's
still a little far away so they're not
ranking extremely well but you know if
we get our shirts posted within a month
we're giving ourselves a good chance to
build some momentum ads will certainly
help and then hopefully we can have a
really nice organic rank when the time
comes um let's do like easter jesus
though because i said we wanted to hit
some of those
uh so we had the silly rabbit easters
for jesus um
okay you got some crosses and it says
true story that's kind of an easy one
so maybe we don't need the curve text
this time sometimes i like the big bold
text like that
um
and then turn off this text layer as
well
they got some really sick graphics here
though so
i mean just using that graphic straight
up wouldn't be i mean you're not
supposed to do that though but um that's
a really nice graphic just to sell as
straight up on a t-shirt like
so guess who's
back
and then probably make that much much
smaller so that it's on one line
something like that
guess who's back
all right and all i did here was try to
make you know by the way you notice a
theme like i'm making this stuff big
i want it to stand out in search results
i want the customers to feel
subliminally like they're getting like a
value out of buying my design versus my
competitors because when they buy mine
you know it's going to be big it's going
to be bold it's going to pop
right they don't have to stop and squint
and try to figure out what i wrote you
know what i mean like i want the text to
be
easy to read right and
depending on really like the layout of
the
of the design that we're working with
like this is another design boom you
just save it right you could you could
mess with the colors of uh
of the text if you wanted to if you
think that'll look good um completely up
to you
guess
who's
back maybe something like this because i
know easter like the pastel color is a
big theme so you could mess around with
stuff like that change the font family
if you want to i mean i just used impact
because quick and it's easy
um we could do another
jesus themed where's the
curved text right there
so we've got another all sunsets here
and really nice color scheme here
so
let's see if there's any other it's not
about the bunny it's about the lamb okay
let's see if we can make sure it says
that says that
it's not about
the
bunny
probably need to make this decent bit
smaller
it's not about the bunny
it's about the
lamb
and we have a little bit of extra room
to work with here so i'd probably make
like
the word lamb i mean i could even split
that out to its own
piece of text and just make it big
lamb
just kind of manually resize it to what
i think will fit
because it's kind of like the lamb of
god i assume
right so that looks pretty good and uh
you know again with the color scheme
maybe match it to as you see fit but i
like to typically like match it to
kind of the color of the sunset graphic
that it's near whoops have a color
overlay so i'm going to clear that layer
style it's about the lamb
you know and maybe i'll switch that
color up a little bit too
of course at the top we'll switch that
to maybe a yellow
whoops got to clear the color overlay
boom so i think that design looks pretty
darn good too and look how long it took
us to make it guys like these are just
like simple simple simple formulas um i
don't want this video to go on forever
so maybe i'll just call it here uh but
like
you see what i'm doing right like i have
a research tool here uh it expedites the
research process by just you know paying
a little bit of money for the upgraded
one but you don't even need it you still
have the search merge tool i'll link to
everything in the description but i do
recommend checking it out if you haven't
because you also have the trademark
search right here as well and i didn't
trademark search everything if i was
really doing this i would look up the
trademarks before i start designing but
again i didn't want this video to be
boring so i'm trying to like keep it
paced keep the pace up um but yeah we
just made a couple really good designs
it didn't take us long they were
informed decisions because we looked at
the best seller rank i guess i didn't
call out the best seller ranks as i was
going but the way that pretty much pro
is going to rank them for us is
basically best seller to
um you know lesser bestsellers so again
we're just prioritizing based on we're
not we're not guessing right we're
letting the data
help us make those informed decisions i
prefer to work in photoshop it may not
be the most optimal but it's you know
what i prefer so guys that's it for this
video
thanks for watching if you guys enjoyed
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have a full merch by amazon course it
covers everything that we covered in
this video but in much more depth
research design um a lot of content
specific to merch by amazon as you'd
expect including an advertising module
and of course you've got beginner
content and then at the end you've got
fully automated amazon merch business
content so it covers the full spectrum
you can check that out link is in the
description but guys thank you for
watching please have a great rest of
your day and i will see you tomorrow
with a new video