how do you get your first client let's
talk about it here are 10 steps to get
your first client this is something that
I've dealt with a lot with our coaching
clients at 2:20 coaching and when I was
doing one-on-one consulting myself a lot
of entrepreneurs or entrepreneurs I'll
put them in quotes really need that
first client they need money in order to
get them started and in this video I
want to go over what I tell them and how
to get your first client but first let's
talk about how I got my first client the
first business that ever paid me to do
consulting work for them was a pizza
restaurant in Naples Florida that I cold
called went in with a binder and pitched
the founder on he paid me a hundred
dollars to rewrite his menu
it was copywriting I went in to that
business because I was watching Neville
medhora’s copywriting course like this was
five six years ago and he had a hundred
dollar consult I could pay him a hundred
dollars to talk to him for an hour I
talked to him for an hour it was
supposed to be about copywriting I
wanted him to hype me up about business
he did I went in and I knocked it out
that Coach is what pushed me to get my
first clients sometimes that is
necessary if you are wanting to do it
yourself I'm hoping this video will be
enough of a motivation so that you can
do it yourself and you don't need a hire
a coach if you do need hire coach jump
into 20 coaching com we have a program
set up for you so that you can make your
first dollar get your first client and
start the real process of
entrepreneurship which is making money
that's what it's all about it's not
about talking about making money it's
about making money and selling and
delivering products and services that
people want so hey we're giving away the
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you can get that for free how do you get
your first client number one is you
think of a type of customer who do you
actually want to sell to for me in my
first business it was restaurants
I knew restaurants one of my friend's
dad's owned a Chinese restaurant so I
was kind of in the space already I'm
interested in eating and I love
restaurants you know who doesn't love
restaurants it's a very common first
business to go after so think of a type
of customer whatever type of customer
that is who do you actually want to sell
to pie-in-the-sky it could be anyone
maybe it's ecommerce companies maybe it
is vitamin shops cupcake stores whatever
think of a type of business or type of
customer that you want to sell to then
number two think about what does that
customer already buy for instance
restaurants they're already buying
napkins they're already buying food they
buy some sort of advertising maybe SEO
to rank them on Google they're buying
stuff they're buying signage what are
they buying on the regular little straws
you know think about what your customers
are any buying and then number three use
that to create an offer we did this
recently when we were cold calling in
India for an almond company we invented
this nut company because what we found
out was one we wanted to sell something
to 7-eleven type stores or whatever
convenience stores
what are they already buy they already
buy some kind of food including some
kind of nuts then we use that to create
our offer red diamond they buy nuts
we sold nuts that's it simple this is
your first dollar you don't need
something revolutionary here just figure
out what they're buying already and try
to sell that same thing so number four
is price fairly we were going in as a
semi premium nut we have our pricing and
actually if you want to see that we
cold-cold in India video will link that
down below set the price that's
something that the market is already
paying for so do some research if you
want to sell plastic straws look up what
bulk plastic straws are going for and
price your thing around there services
are the easiest to do for this type of
business ideally a service that you can
provide yourself but it is also okay to
sell something just to make the money
and then refund the money if you just
want the experience selling what I would
do if I was selling a product is go out
there sell it for a certain price try to
find a vendor if you can't find a vendor
to fulfill for that price then cancel
the contract
that's the way to do it with the least
stopping points because what you don't
want to do is spend six seven eight
months finding the perfect supplier for
let's say almonds then go out and find
out you don't like selling almonds or
they're impossible to sell you don't
want that to happen
try selling first if it works then do
all the research if it doesn't work bail
and you just saved yourself nine months
so you have a type of customer you
figured out what they buy already you
have an offer now you're selling
something that they already buy you're
priced fairly then make a list of the
type of customers that you're going
after if they're local restaurants
search restaurants in your city if
they're ecommerce shops search top
ecommerce stores make a list of those
customers we even have videos on here
about how to do list building or if you
want to join our course email 10k we
talked about this in detail we've
generated millions of dollars in revenue
for our clients and ourselves just from
Cold email the problem is if you've
tried cold email it's not as
straightforward or easy as it looks
we've put together the cold email
optimization checklist that we use
internally to make sure all our cold
emails are of the highest quality in a
very straightforward checklist format to
get it go over to email 10k comm slash
Checklist then you go after them if
you're trying to make your first dollar
I recommend cold calling these
businesses and walking in in person and
not leaving until they've given you
something that's what I did with the
menu rewriting I made him go to his car
and get a check and he wrote me a check
for the first 50 and then the other 50
was due on signing there so you go into
the businesses you contact them however
you can get that conversation going cold
calling and walk-ins are the two easiest
if you're selling to local businesses
and I wouldn't do something more complex
until you've made your first dollar and
entrepreneurship go for the easy first
dollar then you can do more complex
businesses number five is you make a
list of those customers number six is
you get in contact with those potential
customers then number seven is you tell
them your offer
hey I sell walnuts for this price
they're the greatest walnuts ever if you
want a script on what to do check out
that cold calling in India video tell
them your offer
number eight is if the customer says no
you ask them for feedback
meaning what could I have done
differently if they're not buying also
check out any of our past videos on why
customers might not buy the one I
recommend is the one
on customers telling you your price is
too high so check that one out ask them
for feedback then number nine is improve
based on that feedback try to find the
feedback behind the feedback meaning
someone might say your price is too high
but it's really because they don't trust
that you can deliver and you want to
answer the they don't trust that you can
deliver more than the price is too high
because the pricing will go away once
they trust that you can deliver improve
based on feedback and then number 10 the
final step is repeat until you get that
first client so if you know the type of
customer you're selling to you know
they're buying what you're selling you
know that you have a fair price then
it's just about finding as many of those
customers as possible and pitching them
and learning from each pitch until you
can get to the point where you close
them and if you keep running into issues
then it might be worth going back to
step one and picking a different type of
customer and starting from there and
that's that ten steps to get your first
client think of a customer what does
that customer buy already create your
offer using that price it fairly make a
list of those customers go after them
using either cold color walk-ins tell
them your offer if they say no ask for
feedback implement that feedback repeat
until you get your first client go do it
there's no more excuses go make your
first dollar thanks for watching I'm
Alex Berman subscribe for more content
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I will talk to you later
thanks for watching I'm Alex Berman