- You have a blog, you already written a ton of content,
but no one's reading it, what should you do?
Build links, write more content?
No, you shouldn't do any of that.
Hey, everyone, I'm Neil Patel, and today, I'm gonna
share with you how to get more traffic to your blog post
without writing more content or building more links.
(upbeat music)
So, the first thing that I have for you
is you need to adjust your title tags.
What you'll notice when you log into Google Search Console,
it'll show your pages with the most amount
of impressions and the least amount of clicks.
Look for the posts that have less than
a five percent click-through rate.
Once you've figured out which posts have the less
than five percent click-through rate, look for all
the keywords, 'cause when you click on that link,
it'll show you Google Search Console
what keywords you're getting traffic for,
and look for the keywords that you're ranking
decent position for, and add those keywords
within your title tag and meta description.
By doing that one simple thing, what's gonna happen?
More people are gonna keep clicking, and clicking,
and clicking on your listings, 'cause when
they're doing a search, your keyword is gonna be
in the title and meta description.
Just imagine it, if you do a search for Apple MacBook,
you're looking probably for a Apple MacBook.
If the first result didn't have the word Apple
or MacBook in it, are you gonna click on it?
Probably not, if you do, ehh, something's kind-of wrong,
and that's what Google looks at.
If people aren't clicking on your listing,
even if you're at the top, they're gonna end up
pushing you down, and they're gonna push the other
results that are getting more clicks up.
So, by taking the keywords and putting it in your title
and meta description, it's a really simple way
to slowly get more clicks, and Google's gonna be like,
oh, wait, you're ranking number five, but you're getting
more clicks than the number four listing
and the number three listing, they're like, oh,
this keeps happening week-over-week.
Eventually, they start pushing you up 'cause they
wanna show the most relevant results to the end-user.
That one little thing will increase
your rankings, not in a period of a week,
but over a period of three months.
And if you do that for all your top pages, it'll quickly
get you more search traffic from your old blog posts.
Another thing that you should end up doing,
and this is the second tactic, is continually
sharing your old blog posts over and over again.
Once you write a blog post,
especially if it's evergreen, it's not over.
Why can't you keep re-tweeting it out?
Why can't you end up putting in scheduling it out
and buffer so that you're continually getting shared?
Not just a week from now or a month from now,
but literally years from now.
Why can't you take your old articles
and re-share them on Facebook?
I do that all the time, and I use Open Graph,
that's where you can change your meta descriptions
just for social media, and you can do this
in the Yoast SEO plugin, and by doing that,
what ends up happening is, is I can keep changing
the title of the post, still make it super relevant,
and re-sharing it on Twitter and Facebook.
That way, months from now when you re-share it,
people are like, oh, this is new, it's fresh.
Just because you write articles doesn't mean
everyone in your social community is seeing them.
If you have 100,000 followers and you share
on Twitter or Facebook, it's very rare that even
five or 10 percent of your audience is gonna see it.
That's why you should keep sharing your articles
over and over again, especially if they're amazing.
I'm not saying you share each article 10 times in a day,
'cause that's just overwhelming,
but you wanna spread it out.
Over a period of a year, you can share
that same article 12 times.
It's that one little simple thing that will
keep getting you more and more traffic.
And as you're getting more social signals
and more people are seeing it, what happens?
Google's like, oh, wow, people keep coming back
to this blog post, they like it.
Maybe we should rank it higher.
You get all those extra visitors, some people
may even be like, oh, my god, this article's amazing,
let me link to it, and you're building
these links without actually building them.
Now that you got those two tactics out of the way,
I wanna give you one last tactic that's a really easy
way to drive more traffic to your blog post.
It's content repurposing.
You don't have to write more blog posts,
but you could end up taking that content and creating
videos on that same type of material
and releasing it on YouTube and Facebook.
You could end up creating podcast episodes on that same
kind of content and release it to iTunes.
By doing these little things and repurposing
your content, it goes out extra miles, right?
It ends up getting more views.
You're getting more juice out of each
and every single article.
Heck, we even take our same content
and put the whole article on Linked In.
By doing that, yeah, people aren't coming back to our site,
but that content is generating more eyeballs and people
are like, oh, that's written by Neil, this is awesome.
He keeps giving more amazing information.
And yeah, those people aren't gonna come back
to your blog and leave a comment, but they will
leave a comment on Linked In, and you could respond
to them, interact with them, build that connection,
and you can still generate business.
Follow those three simple things and you'll build
more traffic to your blog posts without building
any more links or writing more content.
Best of luck, if you have questions in how to do this
or if you're confused, leave a comment below.
I'll respond and teach you how to do it step-by-step.
If you liked the video, please share, subscribe,
like, let other people know about it.
The more people I can help,
the happier I am, thank you for watching.