Hey friends!
I’m Tasia and this video will show you how to create a custom email signature that works
across multiple email clients.
I was messing around in Gmail trying to customize my email signature, but I quickly became frustrated
with image sizing issues and just settled for a really basic signature.
Not long after, I happened to get an email from a company called NEWOLDSTAMP.
They are signature generator software that works with gmail, outlook, apple mail, and
more.
I really liked their platform, so they hooked me up with a free account so I could showcase
their features to you guys.
I want to make it clear, I am not being paid to promote their product - I truly think it’s
worth it - especially for small business owners.
So we’ll walk through how to create a custom signature, but as we move through the tutorial,
I’ll highlight some of the really cool marketing tools that I think makes this software worth
it.
So here’s how to create a custom email signature with Newoldstamp.
From your dashboard, you’ll have a couple different options for creating a new signature.
Now I created one for my business earlier, so I have a couple tabs here, but don’t
worry about those yet.
You can either set up a master signature or create a signature.
The beauty in setting up a master is that if you have a team - or department - that
you want to create signatures for, you can quickly setup a master that teammates can
easily customize, keeping the exact formatting.
You can also make bulk changes by editing the master only.
I love that feature so much.
Now, you can also just create individual use signatures too, and at a later time set that
as a master.
So let’s go that route and click ‘create a signature’.
Here, you’ll have a preview of your signature, and template options to the right - these
are alternate layouts for your signature.
Clicking on ‘show more’ will bring up even more templates.
So select a template you like and now you’re ready to customize your signature.
The left hand side of your screen is where you’ll fill in all of the signature details,
like name, company, title, department, any custom fields, as well as adjust your fonts
and colors, add a photo or logo, and social icons.
As you add your signature details, your preview updates.
Just fill in any necessary fields.
Now under fonts and colors, you have the ability to customize colors.
But cooler yet, if you upload or drag and drop your logo or image in the photo or logo
section underneath, you can click where it says ‘grab colors from image’ and boom
- the colors are pulled for you.
If you want to change the text color at any time, just click in the text field under signature
details and you can change the color underneath.
Back under photo or logo, you can crop and resize the logo and change the appearance
as well.
And you can also add a link to your image so that when a recipient clicks on it, it’ll
take them to that link.
The last section in the signature details is the social icons option.
Add any social network links you have, or add any other networks you need by clicking
‘show more’.
There are over 200 social icons to choose from - yowza!
And of course, you can resize the icons as well.
There is no need for any photoshop skills or html coding, which is just one of the reasons
Newoldstamp is so powerful.
So before we save this signature, let’s focus on the right side of the page again.
There are some really smart marketing tools here that make this software even more powerful.
Underneath the templates option is a signature apps section.
So, if you do need to add custom html code, you could do so here as a text app at the
bottom of the signature.
But a lot of the other options are social options, business options and promo options.
For example, you could easily add a disclaimer to the bottom of your signature or a ‘buy
now’ option, the options are endless.
The final section on the right hand side is the banners section.
I think this is my favorite section.
You have the option of uploading or drag and dropping your own custom banner or choosing
from their presets.
These banners are great for additional promotion or pretty call-to-action clickable links.
Clicking ‘show more’ at the bottom of the banners section brings up all the preset
banners - and there are a ton.
Once you select the banner you want, you can resize it and add your custom link.
Voila!
Once you have your signature set the way you like, you can save it or save and install.
Let’s click save and install to walk through the installation options.
Here, choose your email client.
Depending on the client you choose, your installation options will vary.
I’m installing with Gmail, so I can either auto install with Google or copy and proceed.
I’ve tried both ways and they both seem to work great.
So, I’ll choose ‘install with google’ to save me some time.
I’ll select the account, and now back in my gmail, woo here is my customized signature!
Easy peasy lemon squeezy!
Once you have signatures created and installed, your dashboard will be populated.
Under the department tab, you’ll be able to view your signatures, send to users, edit
a signature or delete the signature.
But something else I really like about Newoldstamp is the analytics section found within your
dashboard.
This will show you impressions and click rates on any of the hyperlinks within your signature.
You also have a banner manager so that you can easily swap out banners as your promotions
change.
So like I said at the beginning, Newoldstamp is not free, but they offer such robust features,
it’s really worth the subscription.
They also have different plans based on your company size and how many signatures you need.
And hot tip, if you pay annually, you can save some money on the subscription.
Well that’s how to create a custom email signature using Newoldstamp.
Let me know in the comments below if you found this helpful.
Would you use Newoldstamp for your business?
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See ya next time!