We're here to change the game all over again.
We need to get this right because our customers are counting on us
to deliver and keep their families moving.
We really have less than nine months to execute on a fantastic plan.
TMMI is situated on 1,160 acres.
We're building 1,700 cars a day here.
We have to continually keep producing the 2019 model year
in addition to not only moving new tools in, new equipment in,
and teaching everybody on the 2020 Highlander,
so we need everybody all in.
It's a little bit like climbing Mount Everest.
Even if you've climbed it before, every time you do it, it's different.
To do it successfully and not die, you've got to be really well prepared.
-Does that look all right to you guys? -You've got pretty much all of America watching.
There is a ton of pressure, there's a lot of resources that go into it,
a lot of money, there's a lot of big eyeballs,
but we really want people to be able to remember that this is more than just a car.
I want us to be able to move so many to be cheering for the car,
cheering for the brand, cheering for who we are.
The other side of it is kind of like tears,
that we touch your heart enough, it kind of makes you understand
that we're deeper than just selling products.
We're part of your family.
Here we go, rolling.
The devil's in the details, and it's all details,
so there's a lot of little things that we've got to do to confirm that we're ready to launch.
The slides...
The Highlander, it's super important to our lineup.
I think it's become one of our volume vehicles.
We're gonna sell about 250,000, right?
So it's important because the fact that the competition in this segment,
the segment grows and the competition it's going after is really hard,
so how we start today with the press conference,
as we market it, as we train for it, I mean, this is a critical product.
Oh, okay, on that sheet of paper that someone wrote me, it said Automotive News.
-Let's see how it flows. -Yeah.
The other thing is, at the beginning-- I talked to Jen and the teleprompter--
at the beginning, we have a lot of dealers that are here.
We have--so I'm gonna do that.
So what I'm gonna do is I'm gonna make it very simple.
So I just told her, I'll do a 20-second lead-in.
How much time we got?
-About 10 after, so it's like 11 minutes. -Okay.
All right, time to get it on.
-I'll keep an eye on you. -Okay.
Thanks for being back here, up near the front row.
I can look at somebody and smile.
Handsome fellows, thanks for being here.
Thank you very much.
-Sell some Highlanders. -I'm gonna sell some Highlanders right now, baby.
Please welcome Group Vice President and General Manager, Toyota Division,
Toyota Motor North America, Jack Hollis.
Nineteen years ago, right here in New York,
we had a world premiere that changed the game.
The 2001 Toyota Highlander was introduced and made its mark on the midsize SUV market,
and we're here to change the game all over again.
Check this out.
The fourth-generation design of this highly influential SUV
sports a new, chiseled look.
The new model takes a dramatic design direction,
combining a powerful SUV presence with sophisticated detailing.
Smart key entry, LED headlamps, fog lamps,
and 8-way power driver's seat,
hands-free power back door, premium projector headlamps,
12.3-inch touchscreen display.
Even the shape of the taillights and side mirrors contributes
to the vehicle's stability as the air rushes by.
So I want to thank you all for taking time here today.
Have a great New York Auto Show, a great week, and Happy Easter, everybody.
Thanks.
What's great is that people in the U.S.
will let us know what they want, and that's what we'll deliver,
and I promise you that Toyota is prepared for whatever that's gonna be.
I want to give you options to drive.
If you tell me, "I really want an electric car," then guess what we'll produce: electric car.
Expectations for Highlander are continued growth.
You can see the growth because of the great product itself,
because of the Highlander, I think the all-new Highlander,
both Saeki-san and Millie Marshall and the whole team
has put together a wonderful product.
We really have less than nine months to execute on a fantastic plan.
We don't get to rest at all till about six months to a year after launch,
and that's what it's about.