I think this is just the poop line you know what restaurant we're talking about what's
going on over at the home of the red-headed mascot an iconic Square burger patties well
let's find out with 10 reasons why Wendy's is failing the drive-through window hello hello
for Wendy's the issue started before the customers even actually go inside the restaurant the first
problem point is at the one spot where everyone expects the least trouble the drive-through window
while never having to leave your vehicle to get your Baconator is supposed to be the ultimate
convenience it seems that Wendy's is making it the complete opposite a third-party study of
1500 major fast food drive-throughs showed some serious decline at the Wendy's window compared
to the rest of the marketplace just how bad was it Wendy's had the worst speed of service worst
customer satisfaction and more incorrect orders than anyone else in the study according to the
study the wait time at Wendy's was 20 percent longer than the prior Year's average this was the
largest increase among all the brands included in the study they also had the lowest score in order
accuracy managing to get less than 80 percent of customer orders correct that means a staggering
two out of every 10 servings going out the window had something wrong with them and needed to be
turned to the store causing even more service disruptions because of all this they also hovered
in the low 80 percent range in overall customer satisfaction Wendy's is simply more prone to
mistakes less friendly to customers and maybe most importantly providing slower service overall
if you value your time maybe skip that value menu digital dine-in disasters I gotta call you back I
got to get a selfie with these fires while things might not have been as bad as the drive-through
sitting down to dine in has presented a struggle of its own Wendy's has lagged in modernizing the
brick and mortar restaurant experience for the new influx of digital ordering and has recently
developed some very specific strategies that will be incorporated into its new locations the
first of these newly designed spots is planning to open in Ohio sometime during the Spring of
2023 and will include some forward-thinking Concepts to help streamline the takeout and
dining experience at Wendy's for the digital Aid the concept calls them Global next-gen restaurants
and the company was quoted as wanting a sleek and Modern Standard for all of the new designs
new technologies will be incorporated along some new key interaction points for customers
who are those guys Wendy's breakfast Morty it's a Wendy's what first Wendy's will tackle
their drive-through issues by introducing mobile order pickup locations both inside the restaurant
and at specific spaces outside in the parking lot they will also introduce a separate pickup
window and pick up parking spaces for delivery drivers from places like GrubHub or ubereats so
that their specific orders don't clog the outside drive-throughs or add to customer lineups inside
a newly designed kitchen that stretches from the front of each restaurant to the back in a long
Corridor style will be introduced to get orders out faster and more accurately and in the interest
of going green each of these fancy new locations will be newly energy efficient to help decrease
costs as well as carbon footprints all of this will be boosted by new in-store Technologies to
keep the process moving quickly with this much effort being put in expect your spicy chicken
sandwich to show up in record time instead of that usual wait the constant chili controversy
I like to bring in some of my Kevin's famous chili a menu item unique to Wendy since the day the
first restaurant opened Wendy's home style chili divides people into two camps love it or hate it
it's a conversation starter on its own since like Wendy's baked potatoes no other chain in the fast
food World sells chili but the delicious dish has come under Fire since the secret of its main
ingredient was outed it's the only time Wendy's uses Frozen beef and it's the least fresh of any
beef in the restaurant any hamburger patties that are not served get Frozen and are later
used in the chili while it's perfectly within food safety guidelines some folks are totally
turned off by the idea of lingering leftovers While others applaud how it saves on food waste
and while the 2010 story of a lady finding a frozen human finger in her chili was proven
false the urban legend persists and keeps some folks from ever ordering the comfort food again
surrounded by controversy it's been a long time since Wendy's Chile has been considered cool
new to our Channel then take a quick second and hit that subscribe button you're the best thanks
social media speed bumps you hit a speed bump huh digital ordering wasn't the only digital
issue Wendy's has faced in recent years their social media account has had their ups and downs
in the digital world too back in 2017 Wendy's discontinued their highly popular spicy chicken
nuggets customers were disappointed but Wendy's didn't take action until the internet tipped
its hand over two years later famous musician Chance the Rapper took to Twitter one morning
to lament the loss of the legendary spicy nugs and Wendy's social media account responded they
challenged their followers saying that the company would indeed bring back spicy chicken
nuggets if their tweet received 2 million likes in less than 48 hours the threshold was crossed
did you get tricked into doing a commercial by a Frosty Cream cold brew the restaurant Drew plenty
of media attention for listening to its fans and using social media to create Buzz for a product
that wasn't even on its menu anymore but for all that good publicity Wendy's completely shot itself
in the foot at the same time on the flip side dark clouds were Brewing online that they have
quietly ignored and that have disillusioned much of their customer base at the same time as the
viral chicken nuggets incident other celebrities were using social media to draw negative attention
to Wendy's accusations of human rights violations and unfair labor practices in their Farming Supply
Chain were levied at the company from famous folks like Alyssa Milano and Amy Schumer and the website
www.boycott.wendees.org sprung up and it still exists today six years after the social media
call outs over 90 percent of Wendy's shareholders voted for a transparent investigation into the
company's farming practices and the poor public perception continues more social media struggles
admittedly when I first got on Twitter I pushed my agenda a little bit spicy nuggets and icy business
practices weren't the first incidents involving Wendy's social media team two years before those
events they had another ugly incident that went viral in 2017 Wendy's Twitter account briefly
posted a meme of the controversial online character Pepe the frog in a red Wendy's wig
and while Pepe looks like a harmless little guy hosting him turned out to be a big mistake only
four months earlier the Anti-Defamation League of America had officially listed the character
as an Internet Hate symbol after it was co-opted by groups using him for bigoted anti-semitic and
racist purposes the Tweet was quickly deleted once the backlash started but the internet never
forgets after the post was removed the company's social media manager released a statement the
usage was unintentional and the community manager who posted it was unaware of Pepe's political
connotations at that time just to be safe next time maybe they should bring out a gif of their
where's the beef lady instead Wendy's wants new owners Elias famous all around the world for its
fine cuisine welcome to Wendy's founded in 1969 in Columbus Ohio Dave Thomas's concept of square
Hamburgers on round buns was unique enough to catch on in the growing fast food market quality
is our recipe was Dave's slogan and he named his new restaurant chain after his daughter Wendy as
recently as 2018 Wendy's was still a serious competitor in the fast food market it peaked
as the world's third largest hamburger chain with nearly 7 000 locations 92 percent of those
restaurants were located in North America where they remained popular competing against other
Burger giants like McDonald's and Burger King but perceptions have shifted at Wendy's and it
looks like their problems start at the top of the operation in May 2020 Wendy's primary shareholder
announced plans to pursue new ownership of the company the prior 12 months had seen its stock
value drop nearly 30 percent as its profit margins began to shrink at an alarming rate it was wisely
what does that mean I don't know Morty it seems Wendy's was unable to stay relevant in a global
market as well as some other fast food chains have and they've continually struggled to find their
footing in a new world economy shareholders have been holding out hope that a sale to new ownership
might spark a recovery in the franchise's market value and as the announcement of the company being
shopped became public the stock did respond by climbing 11 while that big change is still to
come this is only one of several factors from both past and present that are contributing to
the demise of Dave's beloved dream extended lack of European expansion oh I love a flame
broil bopper so frustrating we all know what we're talking about while Dave Thomas brought his famous
Square burger patties to Europe back in the 1980s he didn't stick around long when the customers
in Belgium the Netherlands and Luxembourg weren't fired up about frosties after Wendy's cleared out
a local fish and chips restaurateur trademarked the name Wendy cheese for his tiny shop and was
awarded the trademark in 1995 that trademark extended throughout the entire European union
and prevented American Wendy's from using their name should they try to get back into the European
market the Baconator Bunch had been fighting the trademark in court since the year 2000 and thanks
to the UK leaving the European Union in 2020 the door was finally opened when the trademark
no longer applied in Her Majesty's Kingdom Wendy's opened their first location in the city of Redding
in November 2021 and has aggressive expansion plans for 50 new restaurants but because they're
20 years behind schedule it might be too little too late The Missing Link in Japanese expansion
captivity for three months or two things I want to do I want an American cheeseburger with some
tough luck in their efforts to expand beyond the American Market there was one place where Square
patties were considered a success for a long time Japan opening their first Japanese location in
1980 Wendy's had succeeded there for almost three decades and had a total of 71 restaurants by 2009
but contract negotiations with their Japanese parent company fell apart and Wendy's had to
close all of its locations by the end of that year it'll watch you eat a Wendy's honey butter chicken
biscuit while it has an existential breakdown the parent company cited wanting to return to more
traditional Japanese food fair like beef bowls and move away from the midwestern American charm
of a Dave's single it took two full years to find another partner and over those 24 months of having
no locations anywhere in Japan the trust with the customer base was eroded after sorting out new
paperwork and finding another dance partner Japanese Wendy's was back in business into
2011 but they needed to rebuild their customer base by 2016 Wendy's got aggressive and merged
with a local Japanese chain called first kitchen to help boost their Brand's footprint and has
taken to Unique Tick-Tock advertising to win back the general public the customer base is being
re-established but their two-year disappearance has been costly E coli outbreak would you just
to be clear you you do think microorganisms pose a threat or in the most dire terms while social
media fumbles can leave a bad taste in people's mouths Wendy's latest incident is leaving people
genuinely sick in the summer of 2022 Wendy's customers started to fall ill after stopping
in for an old-fashioned hamburger and it was eventually identified as a strain of E coli
bacteria that had contaminated their food the cases began in July and lasted over three weeks
with reports popping up from six different states eventually sending over 50 people to the hospital
with over a hundred reported cases of illness the outbreak was so bad that during the span over
80 percent of people who reported illness from food to the Center for Disease Control said that
they had gotten it from eating at Wendy's while investigations were launched no direct culprit was
immediately found but the common denominator from the majority of the customer reports suggested it
might have been romaine lettuce used on Wendy's sandwiches while all the outbreak eventually
ended a seattle-based food safety law firm has launched a class-action lawsuit against
the restaurant on behalf of over 40 people who contracted E coli during the outbreak maybe for
safety purposes stick to the Baconator since it avoids those pesky vegetables all together
food poisoning Folly in Singapore suddenly I feel a little sick to my stomach it sounds like you
have food poisoning what'd you eat the recent E coli conundrum in the USA wasn't when these
first time dealing with a serious outbreak at its restaurants they have the same issues previously
at some of their Outlets overseas the chain expanded into Singapore in 2009 hoping that
frosties might catch on in a foreign land they expanded at a rapid Pace Opening 12 locations in
their first four years while that doesn't sound like a lot keep in mind that it's a high number
for a small island nation with a population of barely 5 million people okay are you shaving
your head we're going on an epic adventure Morty what but their expansion ended up costing them a
speculation from the customer base suggested Wendy's was rushing the training service and
safety procedures along the way this meant less attention to detail across the board and a Severe
drop in the quality of food being served several cases of food poisoning from at least two of their
locations popped up in early 2014 and more people came forward as the controversy spread online
listing symptoms ranging from nausea and diarrhea to actual hospitalization customers turned away in
droves and the company had to pull the plug by 2015 all 12 locations in the country had
quietly closed and Wendy's left Singapore Shores for good without any official statement check
out more great videos just tap or click hit that subscribe button and ring that notification Bell