Hello James Greaney here from internetbizuni.com and in today's video
I'm going to be doing something different that I haven't done before and
that is kind of going against my own advice in some way so if you have
watched a few of my videos then you will know that I'm always pushing make your
product as unique as possible but in today's video I'm gonna be showing you a
company that makes one product that's a product that everyone else can make and
they're making a full-time income from this product I'm going to show you
exactly how they're doing that so that you could do the same thing and create a
full-time business by just simply selling one product and not going out
get patents and doing all of the stuff that I do to protect my products that I
sell because as you probably know if you have watched you know previous videos of
mine that's why I see the big money in the future being from is creating your
own patent-protected products products that you and only you can sell because
this way you can promote them everywhere and you are not afraid of any competitor
coming in copying the exact same product as you bought in today's video I'm going
to be showing you a different way to do this how you can protect yourself or
kind of eliminate some of the competition by using social proof I'm
gonna be showing you firsthand how a brand does this may make a full time
income from selling one simple product so now I'm just gonna jump over to my
computer and show you exactly what I'm talking about
this is a brand called Kitty Rama that code at UK and they initially reached
out to me because they're doing so well with this one product in the UK that
they now own expanding to the u.s. they sell their product on their own website
and also on Amazon but now they're looking to expand our to amazon.com in
the US and start selling via their website in the US so they contacted me
because they know that I've already done this switch that I've been selling in
the US as well as the UK for a lot of years now and the reason that they don't
mind me using their brand as a case study
if they have done such a good job in creating social proof around their
product that it offers them protection against competitors so if you're a
competitor and you're common in against them with the exact same product they
have so much social proof built up around the product that you're not going
to be stealing much market share from them so this is the website and I'm just
going to scroll down just to show you how the social proof looks on their
website and what I'm talking about so as you can see when you scroll down
straightaway you see where they have been featured which are these magazines
now straightaway you're probably thinking oh how am I going to get
featured in pull well that isn't what I will be looking at I would start looking
over here these niche specific magazines and websites these are very easy
websites and magazines to get to promote your products they are constantly
looking for new stories new content to write about and you applying to them and
contacting people within these magazines and websites will allow you to get your
products promoted on their magazines and websites and then you can use this
social proof wherever you're selling your products whether that's on Amazon
whether that's on your own website or wherever you're selling it you can use
these magazines names and so much power comes with these so what you would start
with is you would start by going with these smaller neat specific type
websites and magazines and then you would move on to these more well-known
magazines and as you can see this is you know just a pretty standard website and
I'm just gonna show you the product now this is their product so I'll just go in
here click on colors just so you can see them all they sell is cat color so it's
only one product but it does come in different colors but it's all the same
cat color really at the end of the day so as you can see down here this is an
award that they've also got so this is what you can also do for your brand is
look out for awards like the ward that they received is called a
cat-friendly award but these are types of rewards that they give away in all
different niches for example if you were selling yoga products you could get an
environmentally friendly award and these are just teams that will help give your
product more and more social proof and the more of these that you can get the
more social proof you will build up around your product that it is a genuine
brand and that you care about your target audience because obviously their
target audience whoever is purchasing these cat colors are going to want the
company to that they're purchasing them off to be a cat friendly company so
having an award that says their cat friendly company gives them this
additional social proof and connects them a lot more with their target
audience so even if they are selling the exact same product as their competitor
which they are they can sell it at a higher price simply because they have
received this type of award and they have the social proof that comes with
being featured in magazines and websites so I'm just going to click over here and
you can just see that it is just the one type of collar that they sell and then
I'm just going to click over to Amazon and as you can see this is how their
Amazon product listings work on the front picture of each of their product
listings they have as featured are bold and you can do this once you get
featured on a magazine or if your product is a TV commercial type product
you can sell it as I seen on TV but I've seen a vogue again will connect them
with their target audience so the point that I'm trying to come to in this video
is that they can purchase this exact product of the same manufacturer as
anyone else it's you know a pretty bad standard there's no patent protection to
this product it's just a simple product design and you know depending on the
volumes you're purchasing you can be purchased in these products for 20 cent
a units but being able to sell high quantities of these at a high price you
have to get social proof the our brand is better than your
competitors brand and that's what I want to show you that's what I want you to
take away from this video is that if you do have the exact same product as your
competitors then you should be using social proof to make your brand stand
out against theirs so that's it for this video I basically wanted to show you
this because as soon as they contacted me to start working with me I researched
their brand and I thought it was amazing that you could create a full time income
from selling one product that is the exact same product has a number of your
competitors but this is how you can do it no matter what niche you are in there
is nice specific magazines and nice specific websites that are happy to
create content they're always looking for different stories that their
customers will be interested in reading about and simply by reaching out to them
often they'll even have a link on their website if you want to be promoted and
reaching out to them if they don't you can simply just contact them through the
contact us page this is often an easier way because if they have a link they may
get a lot more applicants whereas if you just reach out and contact them through
their contact page or social media this is an easier way to get in with them and
get them to write a story about your brand and this is amazing social proof
to get for your brand and this is enough to Excel your brand against all of the
competitors that are pretty much selling the same products as you but yeah that's
pretty much it for this video the advanced private label course is the
course that I'm currently working on to show you all of the strategies that I
use to increase my sales and my profit on Amazon and as well as this the unique
private label course is also closed that's basically where I show you how to
start everything you need to start your own unique brand products but there are
links to the advanced private label course and the unique private label
course below in the description so if you jump down there click on either the
links whichever one you're more interested in and leave your email
address I will notify you when I reopen these courses in the future I hope that
you have enjoyed this vid I look forward to speaking to you on the
next one bye