let's sweetie i is a professor at harvard issue with something really
strange way cheaper
will turn and she noticed that all of a sudden and or these advertisements these
adsense
a google adsense advertisements
uh... for companies that can do background checks to see if someone has
a criminal record now she thought that that was strange because she thought
okay wire these advertisers assuming
but i have a criminal background
so she decided your own study to basically see
whether or not white names have the same results when it comes to the
advertisements and on if most black names or you know traditionally black
names have the hot distant same result that she had been she google turning
well she found out that uh...
white man's odds are black means our twenty five percent more likely to get
that type of ad sweeney has evidence that black identify names at two twenty
five percent more likely
to be served with an arrests related that there is discrimination in delivery
of these ads is what she said
that's
super interesting
you know we talk often about
all the different disadvantages that wineries have in this country
to interviews all yeah you know you up to bring that up but
is approaching and which is to
they should be addressed them and get beyond that means that is really call
yet
don't feel even the president tree university
progresses can argue with me about that it's uh... so that's not for some
political goal this issue and what's happening in the country
so that you know you you make informed decisions and to look at that domain
you know we talked about in the case of foreclosures and
loans and all the different in the get charged more minority student targeted
more of by at bankers in the court will get a loan to set up
now in use for starters of of actividades
you're more likely to come up with ads for
criminal related things it's just it's madly yasir it's not a conspiracy to cut
you know i did
has contradicts that said hey don't like to know if there are a lesser every look
tiny eventually put him out for promoting their now that's not how it
works and d
these ads are based on what people click for what people are more likely to click
four
when they're making searches so at one time you guys are more detail into how
she did the study because i think that's important
so sleepy gathered this evidence by clicking over two thousand names
that was suggested sha suggestive of a race
for example for same such as trade bombing kisha and are now
uh... suggest owner is black
while names like lori brendan and today suggest the owner's wife sweeney entered
these
plus surnames into google dot com in reuters dot com in examine the ads
they've returned
most seems gathered as for public records however black identify names
turned out to be much more likely than white identify names to generate janet
generate ads
food the word arrests
okay now after this happened of course people were contacting google to get
their response and they wanted to know why this is happening is that really
their algorithm does it have something you do a google adsense
and here's what their response was
adwords does not conduct any racial profiling
we also have an anti and violence policy out which states
that we will not allow ads an advocate against
an organization person or group of people
it is up to the individual advertisers to decide which keywords they wanted to
use to trigger these acts
so that indicates that the advertisers are choosing
black names to put their add something about arrests and criminal records
etcetera
uh... they think it's going to work better
but look at this sumptuous outlook you know
i'd love to see their data to see what they come up with
and i'm not prejudging that even okay
what is the real world the fact that these kind of assumptions as they're
effects
trevor on mon as an example you chuck now what no matter what you think about
the third place
what happens axis
for the black guy or seventeen-year-old
lying dead on the floor
they don't check
uh... i mean did you check his criminal record even though he's dead the guy who
shot him dead dot was shot dead in by the davis criminal record an outright
because what what's the assumption black equals arrest criminal record
non-black does not equal that
and hence
we get what happened as an example in the travel market so let me ask an
extremely inappropriate question 'cause i'm curious to see what you think and as
i know people in the senate has been wondering
if you know that you have these disadvantages by naming your child
something that's considered a traditionally black name
said you were afraid
from doing so but no i thought that's absurd request was processed it right
and i'm not advocating for that i'm just curious what everyone thinks because by
active i would not position for instance if i knew
okay armenian sounding name will have a disadvantage when it comes to the job
market right job for so whatever
uh... that i'm not i'm in a my daughter laurie
or like t_v_ or whatever it is great
well look so this is something that uh... camera system tribune dealing with
for a long long time and so for example asian immigrants
i decided to throw that out some coin you're crazy none of my kids ministry
yeah particularly steve those really simple
predicts that your song restrict but mighty you present enough for us to
richard just blue
appropriate for a good luck ten days
in in with the so-called americanized way do you pronounce it is kind of
putting you in a disadvantage right
sure of corporate saying would you be interested to set this mistake medically
there but uh... i don't regret it at all
but if you or your naked about your career right
hardware like about it
i meant yes
i would certainly thing about it
and i would be reluctant
to me
my kid anything kidding us your specific question after their name
another animated for media so idon't know which records
forget the affect of abilities in terms of
basement okay
perhaps you should answer
uh... among the do what you like
uh... sunday
when people said not to
fifties is one of those consistent onset
an insult to actually finances community about gennifer in our fifty
so you know
so is
i'm among one of having to
macdonald's moving with the hollywood with the kids name
but then on the same time if someone or if they make it
blacks on the name
and i have no problem that either but there's no if you do you use all you
know what society we live in
you take is with the uh... facing so they can be prepared
to counteract that which is only works in the region considered when you were
naming my
what i'd start another friend of
the court blacks on the names
but um... ollie north those would be
but i'm not going money but i think it's this all seem
more for like women than than boys you know
yet but i thought it was like we should engage in wrestles with with girls made
more than boys names with the was black some unethical in public we should
enough
it issued an old after acronyms like
you know the most air time on frontline right
uh... but that's not the problem of liquid randomly that so there is a
really yahoo is a tremendous are needed from a couple that the other detective
but now it is the third thing because you know but i don't believe in
and trying to mel
and i'm not going to go for the hard work sell enough but i don't believe
that i haven't tried changes you want to be if you really feel you and they make
it whatever you want to
for that sake you just have to prepare them mentally for work
didn't have to do it
right for example he did indicate duane and they could be pretty successful in
evening weekend low brockman
because of the commute any success