this isn't just another design Trends video no this video shows you what potential Trends exist
in the year of 2023 but also importantly how to use these Trends in your graphic design workflows
as a designer for example a fast growing Trend in the design world right now is retro futurism
but does that mean you start using it on newer projects maybe but here's what you need to know
retro futurism is exactly what it sounds like it's a mix of retro design with a modern twist think
of social media design using a 70s color palette with futuristic typography maybe a package design
that uses retro typography but with a modern color scheme and other modern elements as well
designers are applying new design assets combined with their nostalgic Roots if that's from the 90s
the 80s or even Beyond but how and when do we use it of course the brief is always King in every
single instance but things to consider with this trend are that it's a good way to evoke a sense
of nostalgia or explore the potential consequences of current trends and Technologies so for example
you might be making a poster design based around the current situation of artificial intelligence
invading the design World retro futurism might be a very good style choice for this project also
a retro futurism is often used in popular media TV shows movies and all that kind of good stuff
this makes it a great choice for social media posts and designs that are relevant right now
the next trend is something I spoke about last year and it's something that's going to
keep growing every single year in my personal opinion and that is motion or Motion Graphics
these days we have easy access to many many different design programs and some of them can
quickly and simply make Motion Graphics static advertising and imagery is becoming a thing of
the past or shall I say just a secondary choice but when or how can we use motion to our best
Advantage as a designer one of the biggest and most important advantages of using emotion is
that it captures attention really really well in a fast-paced world having Motion Graphics
on social media posts has been proving to be the best converting a kind of social media posts that
you can make motion is just a great way to show a sense of change and evolution over time so instead
of having an infographic with maybe three or four Images showing a change you can simply have one
basic motion graphic that shows the entire change and this then creates more room for your design
to breathe motion also adds intrigue to the viewer and it just keeps them engaged for a longer period
of time this would be great to use in your design portfolios as an example simply to keep the viewer
engaged in your work and your business [Music] foreign world has become absolutely saturated
with serif fonts at the moment Sans serif too but that's a different story now people have actually
been having lots of fun with them in new weird and wonderful ways that brings us to the new
trend of fled serifs or experimental typography the younger Generations are really pushing the
boundaries when it comes to using serif fonts in weird and wonderful ways and here are some great
ways that you can use them on your projects so fled serifs and experimental typography can add
a sense of whimsical fun to a design making it more playful and more light-hearted this would
be great for projects that want to generate a sense of personality and Community to the
viewer however the flip side can be relevant and true as well experimental type can also
be used to create a sense of sophistication and luxury especially when paired with more
traditional Design Elements such as gold silver foil or just a rich deep color palette a lot of
skin care products Health Products and stuff like vegan brands have been implementing this
strategy into their products this next trend has some people be mused but also other people excited
utilitarian design is a trend that is more of a movement to be honest as the
world moves into a digital realm the need for Simplicity has just simply grown and grown and
grown this design Trend often involves the use of simple straightforward layouts clear clean
typography and concise messaging it's kind of like a no-nonsense sort of style similar
and Akin to brutalism it's a good choice when the primary purpose of a design is
to convey information or facilitate a task so things like design interfaces
for apps instructional based content technical documents packaging products or web page layouts
it doesn't need to be boring because a good designer can make something like this still
seem visually appealing and interesting whilst remaining basic but hey if you've made it this
far in the video congratulations because this might be the most important trend of them all
the way design is being created and crafted is really changing and at a very high rate I must
add there are some new trends within the design tools that are actually being used for instance
there are now so many different tools to use that are free such as canva you know to name one this
has opened up the playing field to many beginner and non-designers bringing an influx of people
into our space Also tools like Cavalry and figma are easy to access and easy to use but these days
they have very powerful Interiors allowing anybody to create strong design but further still it's the
obvious influx of artificial intelligence making its way into the graphic design World recently
somebody created an entire children's book in one weekend and published it and they used
a mid Journey for the illustrations and chat GPT for the script granted each illustration
of the girl and the robot kind of look a bit different but this is just the start of this
whole entire situation but here's my hot take on this instead of being angry and you know kind of
mad at artificial intelligence instead embrace it and see what you can do for you and your workflow
because the thing is no matter what you try to do and what I try to do it's not going to change
the course of our future in terms of artificial intelligence at this point the cat is just out of
the bag and it's too late to backpedal so rather than go against it see how you can use it to your
advantage you can Implement chat GPT to quickly create placeholder text for mock-ups and designs
and you can use mid journey to create backgrounds or other time consuming aspects of your designs
as a designer one of the most precious assets you have is time and these tools are just the
next step above say Adobe Photoshop detecting a background and then removing it it's the next
progression in the artificial intelligence movement so today's video is sponsored by
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design workflow today so these are the design trends for 2023 and importantly how you should
be using them and I've added no mainstream BS just raw information on how to use them
in your design workflows but if you want to learn something else about this wonderful autographic
design just click that video on screen and until next time guys design your future today [Music]