Do you wish you had a video marketing strategy to boost your business? Today's your lucky
day. I'd like to show you how to use a video planner. Hi, I'm Teena Hughes - I like to
help people grow their videos online. I've created a one page planner for 2020 for video
marketing, which I hope will help you get started on your journey. I've broken the planner
into the 12 months of the year and for each month I've put four little squares on the
page, so that's assuming there are four weeks per month, so each one of those weeks, if
you're planning to make weekly videos, just write down the name of a video that you're
going to put on the first week, second week, third week, or fourth week. If you don't plan
to do weekly videos, that's okay too. If you want to do monthly videos, just write down
one per month.
As an example, here's January. I think of my video marketing as like a "wish list" for
the year and for this, I'm planning on doing four videos per month. For video one in January,
I'm planning on creating a how to video and as this will be the first one of the year
I'm going to call this zero zero one.
In week two I'm going to create a video for behind the scenes which is often quite interesting
to a lot of people and this too will be zero zero one for this particular type of video.
In the third week I plan on doing a product review and it too will be the first one for
this year.
And then in the fourth week, the first webinar of the year.
Now you might be doing totally different things for your business. This is just examples to
kickstart your ideas and the way I do my numbering is it just makes it easy for me so I can see
what I've planned for each month, how many "how to" videos I've created, how many webinar
videos I've created, et cetera.
Let's move on over to February. I've got some different videos this time.
In week one for February I have a how to video, which will be the second in the series.
On week two, I've got a new one, a meet the team. Now you might not do a lot of these,
but it's good to make at least one in your series.
For the third week I've got a product review and this will be my second one.
And for the podcast on week four, this will be the very first one. And if you didn't know,
podcasts are the next big thing. So if you like to chat, this would be a great option
for you. You can turn your podcasts into videos and that can reach a far wider crowd than
you're already reaching online.
I've got a couple of tips for you after you've written your plan.
So tip number one is planning video marketing gets easier when it's written down. So if
you've already done at least a couple of months on the printout that you've downloaded, fantastic.
So that's the key here is planning the marketing. It gets easier when it's written down. So
that's a good tip.
Alright, let's go onto the second one. It's quite common that making an editing the videos
is when many people feel overwhelmed. So this is tip number two, and this is true of many
people that I speak with. They just feel so overcome with too much on their plate that
it just seems like even making the video is hard and then editing a video is hard. So
that's a tip that we all have to overcome and I've got other tips that might help with
that. Of course, having too many choices is another overwhelm moment and some people don't
know what type of videos to make.
So that's why on this downloadable PDF, I've got a list of different types of videos that
you can create. So they're not just talking head videos of you in front of a camera, they
all kinds of videos. It can be very short from one minute to two minutes depending on
where you're going to be posting them. And that should take away some of the overwhelm.
Tip number three is one that every video creator could have some help with. I highly recommend
batch recording up to four videos in a row on the same day, one after the other. This
really, really helps. It means you've got four videos out of the way, then all you have
to do is the editing and it's just a sense of achievement just to get four videos done,
which is something we don't normally do. If you can reach this little goal, that's absolutely
fantastic. Bravo!
In tip number four, I highly recommend editing those four videos in a row, maybe on the following
day. It doesn't all have to be done on the first day. Breaking this into two tasks can
make it more manageable, and if you already have your templates set up for your videos,
which should have your logo in there, might have a lower third or a couple of lower thirds,
might have your end of video call to action.
So create a template video in your video editing system that you can duplicate over and over
when you're making videos and have all these little shortcuts in it to really save time.
Tip number five means that once you have a month's worth of videos done in advance, you'll
feel absolutely fabulous. Woohoo!.
Tip number six takes us into uploading and you can upload to YouTube and schedule, each
of them, they don't all have to be published "live", so you can send the first one off
to be published straight away and the others can be scheduled -- and that's a fantastic
tool that not a lot of people might know about inside YouTube.
Tip seven is a question for you. Is this starting to sound more doable? Great! Planning ahead
really works.
Tip number eight is you might need help and that's okay. It'll reduce your stress immediately.
So you might find yourself a virtual assistant or an assistant who's local. You might find
you can search for people online who might be able to do just certain parts that you're
not good at. If you're great at taking the videos or if you're great at editing the videos,
whatever the bits are that you're not so good at, don't hesitate to get someone else to
help you with those parts, especially if they're good at that particular thing or process.
To download your copy of the 2020 Planner, pop over to my website, TeenaHughesOnline.com/2020-planner
- and you can download it, fill it in, and I hope this really, really helps.
If you have any questions whatsoever, please post them on YouTube or on my website or on
Facebook. I'd love to hear from you and I'd love to help. That's it from me for now. This
is Teena Hughes from TeenaHughesOnline.com.
See you in the next video. Ciao ciao!