What's the number one thing you can do right away
to massively boost your credibility,
increase your chances of landing new clients,
and charge more for your services?
(cheerful music)
The answer is, of course, creating powerful social proof
in the form of client testimonials.
Every single entrepreneur, coach, freelancer and business,
whether it's service-based, eCommerce or B2B,
should absolutely be collecting
and publicly showcasing customer testimonials or reviews.
Because they're basically your way of telling people,
"Hey, I'm legit. I actually know what I'm doing.
I do it well and I get results."
And more importantly, social proof works.
It works so well in fact, that 93% of customers say
their purchasing decision is directly influenced
by testimonials and customer reviews, 93%.
Can you imagine getting a 93% bump
in client requests and conversions
all because you added a few powerful testimonials
to your website, portfolio or sales emails?
Okay, so now you're thinking, "Okay great Alex,
I better get some testimonials, but how?
How do I get them?"
Don't worry, I got you.
In this video, I'm gonna share with you the five tips
to make getting client testimonials
easy breezy, lemon squeezy.
And as a special bonus to everyone who sticks around
until the end, I am sharing two emails for you to swipe,
that'll help you get 10 times more testimonials,
I guarantee it.
Sound good?
Keep watching.
Hey posse, what's up?
It's Alex coming at you this week with another video request
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Now sure, having loads of raving client testimonials
sounds great.
And I mean, who doesn't want to boost their
conversions, increase brand trust and get a never
ending stream of new client referrals?
But how can you get testimonials if you were
starting from zero?
Well, the answer is really quite simple.
You need to ask your previous and existing clients for
testimonials, start doing it right now.
I know, I know, easier said than done
or reaching out to a client for
a personal ask like this can feel
a little bit daunting and maybe even intimidating.
I mean, what if they say no?
But rest assured that on average,
72% of people actually will leave a review
when asked to do so.
And that's the stat for local businesses.
I'm actually guessing that number is much higher
in a high touch service-based business,
like copywriting or any sort of freelancing.
So with that in mind, let's get started with tip number one,
get 'em while they're hot.
In most cases you'll want to ask for a testimonial
as soon as you finished a client project.
In my experience, this is by far the easiest and
fastest way to get a killer testimonial
that absolutely raves about your services and
what it's like to work with you.
Because if you wait too long,
you risk losing specificity or excitement.
Asking right away ensures that the experience
is still fresh in the mind of your client, plus they'll feel
pretty connected with you still, so it's harder
for them to say no.
Now I've done this by sending a really simple email,
which I'll give you swipe copy for at the end of this video.
Now it's also really smart to ask for testimonials from
your retainer clients.
But the trouble with retainer clients is that,
there's really no end date, right?
So you're providing a continuous service for the client,
which makes it a little bit confusing to know exactly when
and how to ask for that testimonial.
The way that I approach this is by asking for a testimonial,
as soon as a client compliments your work.
So maybe you wrote an email sequence for retainer client and
after you submitted it, they got back to you and said,
"Wow, this is so great!"
All right, now that is a great time to swoop
in and say something like, "Awesome. I am so glad
to hear that. Hey by the way, I'm trying to
gather some client testimonials for my
portfolio. I'm wondering if you could give me one."
They just finished complimenting your work and they're
pleased with the results that you've given them so far.
So they are way more likely to say yes.
All right, onto tip number two,
follow up in 30 days.
For projects that take a bit of time to
garner results, I highly recommend following up 30 days
later to check in and see how things are going.
This is great because you've given your client time to see
results from the work you provided.
Asking them for stats like
conversion rates,
open rates or revenue generated,
are all powerful additions to client testimonials that can
dramatically increase your credibility.
If you can prove that your copy increased to client's
conversion rate by, say 10%,
that's going to be very appealing to future clients
and just give you even more social proof and authority.
So you definitely want to ask for testimonials
as soon as you end a project with a client,
but then also let them know that you'll be following up in
30 days or so to see how things are going.
And this my friends, is also a great way to
get ongoing work.
It is way easier to sell an existing client on more work
than to onboard a brand new client.
So following up to check in and seeing how things are going
is a powerful way to increase your sales.
And don't worry, I've got swipe copy for this too,
and that is waiting for you at the end of this video.
And you can even use this to follow up
with your past clients.
Whether it's been a month, six months
or even a whole year since you've
finished your project with them.
All right, now tip number three,
ask for LinkedIn recommendations.
So I'll admit this is something that I could be way better
at because LinkedIn is a literal gold mine
for professional recommendations.
And the best part is, is that they can all
be repurposed as a testimonial for your
website or portfolio with permission, of course.
And asking for recommendations on LinkedIn is actually
super easy.
All you have to do is go to your homepage, like so,
scroll down to the recommendation section and click,
ask to be recommended.
Then type in the name of the connection
you want a recommendation from,
your professional relationship to them
and a short personal message,
and then voila, you send it off.
And some people might even send you
LinkedIn recommendations without you asking them at
all, like my student Dayana, a Launch Pad season two grad
who left me this amazing recommendation on LinkedIn.
Thanks girl.
All right, now onto tip number four,
screenshot feel-good messages.
So anytime I receive a social media DM, a comment or email
that's complimenting my work,
or even just sharing some excitement about me and my brand,
I screenshot it and add it to a
good vibe folder on my phone.
These are not only a great way to lift your spirits when
you're having a down day,
but they also act as perfect social proof.
These screenshots can be reshared on your social media or
added to your portfolio or website as long as you get
permission first.
But the great thing about capturing a screenshot is
the hard work is already done.
They've already sent you an amazing message,
now all you have to do is reply with
a thank you and ask them if you can feature it publicly.
So I actually do this all the time
when I'm promoting my products and services.
There is nothing quite as powerful as seeing a genuine
screenshot of an excited message, comment or DM.
It is user generated content at its finest.
All right, now onto the most important
tip of them all, tip number five, make it easy.
Whenever you make a request that seems too complicated,
you're almost guaranteed to get a no
or just no response at all.
You have heard me say before that confusion is the biggest
conversion killer, and that applies to
testimonial requests too.
People like things that are easy, simple and fast,
it is as simple as that.
And if you can do that for your clients, then
you're much more likely to get a yes.
That's why whenever I ask for a testimonial,
I always send them directly to Boast.
Now Boast is an online tool that I absolutely love.
It's great because it makes leaving testimonials super easy
for your clients.
You can create a forum that asks simple and specific
questions and makes it really easy for them to upload a
video or a photo right there on the page.
Another reason I love using Boast, is because it acts as the
perfect place to store all of your testimonials.
So no more searching your Google drive archive or inbox for
hours on end, looking for that one testimonial
you want to feature.
Boast even allows for you to create widgets,
that you can easily embed on your blog or website like so,
which will update in real-time,
every time you get a new testimonial.
If you want to give Boast to try, they have
a free 14 day trial.
Now they are not paying me to make this video,
I just really, truly love this tool
and love to promote tools that I love.
But there is a link below in the description,
and if you do click that link and then end up buying
something later, I will get like a
teeny tiny commission because it is an affiliate link.
So full disclaimer.
I just wanted to be up front about that.
All right now, as promised, here's some swipe copy
for you to use when asking for
testimonials or referrals.
So this is email number one,
Get 'em while they're hot:
"Hi, [Client's Name].
I just wanted to reach out to you and let you know that I
really enjoyed working on project with you.
I can't wait to see how [Asset] performs.
I'll plan to follow up in about a month or so
to hear all about it.
I had so much fun working with you and your team,
and I'd love to feature you on my website as an awesome
client to work with.
I would be honored if you would share your feedback on what
it was like working with me on project,
either in a video or written statement.
Whatever works best for you.
To make it really easy, I created a form here
where you can quickly leave your
comments and upload a video or image in just a
couple of minutes."
And then of course, you can include a link to Boast or any
other tool that you use.
"Again, it has been so great working with you.
I hope you'll consider me for any copywriting needs
that may arise in the future.
I also always appreciate receiving referrals from great
clients like you.
So feel free to send people my way
if you feel like we'd be a good fit.
Hope to hear back from you soon.
[Your Name]."
All right now, here is email number two,
the 30 day followup email.
"Hi, [Client's Name],
just checking in really quick to follow up on [Project].
I'd love to hear how it went or if you have
any analytics or performance metrics to share with me.
I am always looking to learn and improve,
and this data is so helpful to me.
If you're open to sharing this information in a testimonial,
I greatly appreciate it.
You can go here to quickly leave your comments and metrics.
Again, it was so great working with you.
I'd love to hear more about what you're working towards now
and the plans you have for the future.
I'd love to assist in helping you hit those goals.
Let me know and we can hop on a quick call
to chat further.
Hope to hear back from you soon, [your Name]."
So there you have it, five tips to get
awesome client testimonials, to massively
boost your credibility, increase your chances of
landing new clients and charge more for your services.
So go out there posse and do your thing and do it well and
get those client testimonials.
Good luck, until next time.
I'm Alex, ciao for now.
(cheerful music)
All right guys, if you enjoyed that video,
make sure to check out the next one from me right here,
and you can click right here to get a free gift.
If you're a fresh freelancer,
looking for ways to find new copywriting clients, here are
nine different approaches that actually work.
With personal stories and advice,
directly from my Copy Posse students.