you guys a little cold email is you're
sending an email from one person to
another you're making it seem like you
are sending it just to them and you're
trying to sell them on meeting with you
and the first line of the email is so
important because customizing this first
line and making it super specific to the
person that you're talking to has
increased our reply rates by over ten
times
it's insane and the more customization
you do the higher the response rates are
I know early on in X 27 when I would
customize the entire email for each
prospect we would get close to 100%
meeting book rate so this is the way to
do it at scale so in this video I've got
three real LinkedIn profiles from real
people and we're gonna go through and
write five first lines from each
LinkedIn profile they all have different
amounts of data so this will give you a
lot of examples to go with when you
write the first lines in your own emails
let's drove it to it this is Dennis
Mortensen I've interviewed him for this
podcast before he's doing amazing stuff
in the fields of booking meetings with
AI so this is going in let's say you're
a fan of them already and you're trying
to send them a cold email so how would
you complement Dennis Mortensen so far I
only know three things to have come out
of Denmark
Dennis Mortensen Bjorn Lomborg and the
infamous cartoonist it must have the
highest concentration of irreverence in
the world if you're staying and then
he's got a bunch of articles so this is
a thought leader he's got four hundred
forty eight thousand followers I would
probably mention something about the
articles hey Dennis huge fan of what
you're doing and xwi we use it all the
time internally that's one way to do it
and then I would look at some article
that he's written came across your
thoughts on Google duplex comment it's
interesting and then some specific thing
about these thoughts so let's look at
the article really quick it's
interesting I love your approach to
company disclosure I'm gonna go fast
here so there might be typos in what I'm
making the other thing to get into the
habit of is trying to do these super
fast so let's do even more calling your
career since visual revenue
I'm hugely impressed with what you've
built at XII he's given all these
recommendations he's got one patent for
content position recommendations I've
been following your story for a while
and mine only checked your Linkedin
impressed that you have a patent short
sweet shows you that you're customizing
the email that's all we're basically
going for and then maybe we talk about
the quote hey Dennis love that quote on
your LinkedIn about Bjorn
it's amazing how you've incorporated
that into your entire brand five
different ways or Dennis all right let's
go on to the next one this is Marcie
steel senior director of marketing at W
promote this is an example of somebody
that doesn't have very much info on
their page so let's come up with a few
first lines for her let's say I went to
University of California I didn't but if
I did I would say something like hey
Marcy greetings from a fellow you OC
grad and then going to the pitch I don't
know if USC is actually University of
California and I don't want to look it
up because if I had gone here I would
know it and I'm not encouraging you lie
and say that you're an alumni in a place
that you're not that is going to make
your sales conversation very awkward hey
Marcie been following w promote for a
while now and impressed with your
background amazing that you went from
sales associate to director of marketing
that's huge
she doesn't say anything about W promote
so let's grab the other ones from the
website itself
they're a digital marketing agency love
what you're doing at hub you promote
especially the work you did with Silicon
Valley Pied Piper dude so I'll put that
Pied Piper but because it's a nod for
Silicon Valley I don't know if this is a
joke or not so I'm gonna put that on
there making xeni the global leader in
prescription glasses hey Marci huge fan
is any so when I saw that you ran their
campaigns I had to reach out and then a
simple hey Marci love the work you did
with
Wienerschnitzel the next one is Haley
Hicks she's a director of IT hey Haley
although that sounds hey Haley love
everything about golden hippo and
impressed with your background in IT
Ellen super generic as well found you on
LinkedIn and I love what you're doing
amazing that you point out how critical
listening is I believe the same thing
then the other two I would call out
something about golden hippo media and
it's important when you're talking to
somebody in IT that you mentioned stuff
she cares about anything related to the
IT side of things any of those wins are
gonna be relevant
marketing wins most likely will not be
relevant to her and she won't really
care hey Haley came across golden hippo
and loved that quote from Alissa on your
website it's impressive that you treat
the QA team so well hey Haley saw you
were hiring a business analyst and
wanted to reach out and say congrats on
the growth let's talk about the culture
because they have the Instagram hey
Haley been following the golden hippo
Instagram for awhile and love how you
treat the ITT know we're gonna have a
link to this duck down in the
description below so feel free to use
these riff on these and prove them let's
see your cold email meeting book break
skyrocket if you want us to do this for
your company check out experiment 27
comm we basically help agencies find
billion dollar brands and get them as
clients that's what we do all day both
marketing and outsourced sales and if
you found value in this video I would
love if you could think of a friend that
would also get value and share it with
them we're trying to grow the channel so
every share counts I'm Alex Berman
thanks for watching