This is really a dream come true, this moment right now.
This next two days is a dream come true. I feel a huge weight off my shoulders.
I just have an immense gratitude for everything you've helped me through.
Good morning. Come on in. It is a very exciting day. We have our four-day event happening this
week and it's in person. So we have clients flying in from all over the world to join us
for the next two days for a workshop, and it's our clients that are really ready to take things
to even the next level in their business. They've got a solid foundation with their online course
business. They're ready to grow from there. And then we have our team coming in, our whole team,
which is so exciting. We're going to do team building, do some activities and just get to
know each other better, so it's going to be fun-filled next couple days. I was so excited.
I woke up at 4:30. If you can't tell, I'm really pumped. It's going to be a really long day today,
but a really exciting one. I'm just packing up my stuff and then we're going to hit the road.
Prepping for this week has been quite something, because I've never done anything like this before.
Having clients come in from all over the world for two days, it feels like a lot of pressure. But I
work with these people on a regular basis, so I do feel like I know all of them. We have a few things
planned. We have some guest speakers coming in, which I'm really excited about, and then I'm kind
of leaving the afternoons open for just whatever their main intentions are and whatever they really
want to work on in the business. We can go super deep on it and kind of riff off of one another.
I've been working towards this for so long, and I feel like this has been six months of start to
finish planning. I've been really lucky to have amazing people in my corner to help me with this,
and this has just been a really great opportunity to get to know them on a deeper level. The fact
that they're actually coming to Vancouver where I live, and we're going to spend real face-to-face
time together for these next two days, it's been really overwhelming, the thought of it, but I'm
just so excited to go deeper. I do think a lot of the magic happens when you're able to just have
kind of off the cuff organic conversations when you're in the same room together for a few days.
I wanted to kick off today and be really, you won't be surprised by this, intentional about
it. I have worked with a lot of you for a long time, and when you all walked in this morning,
I felt like we were friends, old friends, and I have known you for a very long time.
I just feel incredibly lucky that that's the case. This was just a dream for me about seven
years ago. The only thing I'm concerned about in these next two days is that you all walk away
feeling stronger, and more clear, and more connected than when you came in. That's all I care
about. The whole purpose of creating the Elevate Collective was to put the right people in the room
together, so I'm very excited for the next two days. Everyone else excited? Yay. Thank you.
Thanks, Sunny. Of course. The theme of today's talk is
going to be identity shifting as an entrepreneur and the phases of entrepreneurship.
I firmly believe anyone in here can get their business
to Scale Up. I also firmly believe that many of you will ruin your business once you get to Scale
Up, and the reason is because it's a completely different identity. And then, finally, Leader Up
is the final stage up here. Leader Up is reserved. You can't get yourself there. Your market tells
you when you're in Leader Up. How do you know you're in Leader Up? Because all the opportunities
are flowing to you so much more easily. Great, how you feeling
after yesterday, everyone? [inaudible 00:04:04].
Good? [inaudible 00:04:05].
Good. Oh, really good. I'm getting a "really good". That makes me happy.
We have our second guest speaker here. I'm very excited to introduce
Greg Smith. We go way back. When Sunny said, "Hey, do you want
to come to my event?" I was like, "It's Sunny. Of course, I'll go." I didn't do an ROI analysis
on being in this room. Also, the opportunity to be in a room and get to know all of you better,
it was really easy for me to say yes to this, and I say no to lots of things. Right?
You can't really know if something's going to work or have the data behind it until you've built
a baseline, which is where, in founder stage, that's what you're doing. You're experimenting,
you're trying things, you're building your stats across the board in every aspect of the business,
and that tells you, and that is your benchmark of, this is successful; this is not successful.
If you're not paying attention to that baseline that you've built that's unique to your business,
you're going to fly off the handle and do things that probably have no return at all.
When you do this analysis, too, it lets you look back, say, "Okay, I thought it would be
this likely to get this return, and it would cost me this much." And then a month later you say,
"Well, it actually cost me twice as much. It took me twice as long. It returned
three times as much. Great. It worked out better. But now I know for next time."
You all aren't planning your next 12 months based on guessing. You're planning your next
12 months based on trends that have happened and the baseline that you've built over the
last couple of years. So you actually can create predictability, because you know
each of the elements that you need to create that consistent revenue month over month. A big part of
why I created the Elevate Collective was to make sure that none of you felt alone in the journey,
and it's the most fulfilling thing to watch you all build your own relationships.
Now I feel excited to start again, and I think the quarterly meeting that we have when we go
back is going to look very different to what it would've done if we hadn't come here. Because I
think it's going to be a lot more simple and focused on making sure everyone has
some creative space and just feel good about sustaining things, rather than keep pushing,
pushing, pushing, grinding, grinding. I'm really happy about that.
I'm definitely someone who is always busy, busy, busy, and so, one thing that I've got from AA,
but also Elevate is just being able to pull back, which is huge.
Being a pharmacist and going to work and hating my job every day,
getting into fights with random patients, and now I get to wake up, and I inspire calligraphers and
random people to start a calligraphy business. It's the coolest experience and feeling ever.
Sometimes I forget how far we've grown. Thank you all so much for making the trip
to be here. I am so grateful, and we'll do it again next year. Thanks, everyone.
This was the most magical, fulfilling two days, and I really didn't know what it was going to be
like, because this is the first time we've really done anything like this. This group of people,
the vibe in the room, the energy, how fast it went, just speaks volumes to, we work with really
great humans, and I could not be more grateful. To watch the effect that these people are having
with their businesses in such various and random and all over the place niches from artists, to
doctors, to lawyers, to skincare specialists, to government contracting, to everything in between,
it's just proof that if you have an expertise to share, there's never
been a better time in the entire world to be able to get it out on a bigger stage.
That has been my mission since I started my business, and to see it actually come
to life in real life and not just online, to be able to talk to these people face-to-face
and to support them on a really deep level is one of the most fulfilling things I've
ever done in my business, and I cannot wait to do it again. I'm just feeling grateful,
and I feel like it was so surreal, and I feel like it's not real life, but it is. I'm so happy.
I hope that you've enjoyed coming behind the scenes with me and my clients for the last couple
of days. It has been so amazing, and I hope that you took some value from it. If you did, be sure
to like, be sure to subscribe for new videos every single week. And if you're like, "Huh,
I have a skillset, I have an expertise that I want to share," I'm going to drop a link below,
and it's the best first step to getting started, so be sure to check that out. I
can't wait to see you in the next one. I'm going to go have an nap now.