- Good morning (laughs).
What is that?
What is this? (laughs)
It's Thursday.
I'm getting ready to go out of town today
just for a quick trip for social media day
which is tomorrow.
I'll be speaking in Jacksonville so I'm flying there tonight
and yeah, today's gonna be a fun day.
I like travel day but there's also a lot of really cool
stuff going on that I need to tell you about.
We're making an announcement this morning
on our social media so if you're watching this right now
then you may have already seen it
on like Twitter or something.
It's actually on the Aftermarq profiles but anyway that,
I'll share that with you in a minute.
That's kind of cool and then I have another thing
I think I need to Live stream because there's
this really cool thing I need to organize.
It has something to do with that very cool thing
I told you I was doing next month.
So we need to talk about that.
Lucy, just a quick clarification
on whether or not you're gonna miss me.
Cool.
Let's go get this taken care of.
(upbeat music)
(chattering)
♫ I know I should've done this
♫ I should've quit this long ago
♫ Quit this long ago
♫ Can't stand another heartbreak
♫ But it's time to let it go
♫ Time to let it go
♫ It'd be easier for me if I find a way to flee
♫ Oh ♫
- Alright, I got the situation taken care of
and there was one thing I wanted to share today
that's a big deal and that is that we're hiring
our first full-time team member at Aftermarq
and he's here right now.
This guy.
- Oh, hey, everybody!
It's good to see you all out there.
- This is better known as Yarby on the internet
but Jason Yarborough is gonna be our Creative Director
and we're so excited about it!
- Super pumped! (punch sound effect)
- Yeah, shh, pfft, pfft, yeah.
We were gonna do a Live stream about it
but it's not working properly.
We're hoping we're gonna do it somewhat of a way,
there's so many ways to Live stream.
So many possibilities.
I'm sure we'll figure it out but I gotta be at the airport
in like 15 minutes so that's getting more interesting
all the time.
Wouldn't you say?
- We're just gonna cram it in the way that we do.
It's the Aftermarq way.
Let's just get it in, get it over with, get it on.
Let's go.
- [Amy] What's your YouTube channel so people can go see
why we like you and hired you to work for Aftermarq?
- My friends, my people of the internet,
let me petition you to come find me and follow me
in all of my ways and --
- [Amy] Yes!
Get the ask in!
- Glory!
I am @JYarby.
YouTube.com/JYarby.
- Which is such a sin.
It really should just be Yarby but --
- The five --
- I wasn't there for you.
- The five thing, when I set it up originally.
I mean we can maybe change it later.
- [Amy] I don't know. (laughs)
- Praise.
- Well, thank you for being here
and thanks for joining the team.
(upbeat R&B music)
- I made it to my room.
I thought I was gonna have a couple of extra minutes
to do some work but the drive from the airport
was a little longer than what I was anticipating.
So I actually have to rush down because all the speakers
for the event tomorrow here in Jacksonville
are going to dinner.
So you can't miss those opportunities.
It's so great to see people and mingle
especially when you're all in the same place
at the same time.
Doesn't happy very often so definitely need to go down
and do that even though I kinda just wanna sit here
and do nothing.
Just being real.
(R&B music)
- Good morning and happy social media day (laughs)
'cause that's a thing.
I am getting read to take off.
I'm running a little bit behind.
I gotta get over to the venue which I'm just learning
is a little bit further away than I anticipated (laughs).
Can you tell I didn't map this trip?
I didn't really map the trip.
I'm just kinda wingin' it.
I speak in just over an hour and I like to get there
a little bit further in advance than that,
ideally an hour so that I can just make sure
that they have everything they need from me
from like the tech side or if I have to hook up my computer
to do the presentation, that kind of stuff.
So I'm excited, a lot of good friends of mine here and,
speaking, and so it's gonna be a super fun day.
Speaking dress of the day,
I gotta take this Apple watch off.
I don't really like how it looks.
I need a white wristband.
This is Maggie London.
Below the knee like we talked about, ladies.
What do you think?
I think it's good.
(upbeat music)
- Welcome to the Green Room.
The Greem Room?
The Green Room.
Welcome to the Green Room.
I'm already done speaking.
I've almost forgotten to vlog all the way around
but we're actually about to do a panel
of all the morning speakers that went on
and actually Roberto Blake was super cool
and like got some footage of me speaking so I might be able
to include a little bit of that, I'm not really sure,
but I'm gonna go see what I can get.
I'm gonna show you.
Shawn is talking about SnapChat right now.
- I'll be in the back for any questions and answers.
- [Male] Oh, that's smart.
(audience applause)
- My idea is to have the students
helping create the (inaudible)
'cause I know already they're on these platforms.
I've done my research and you can confirm it.
So instead I'd be like, yeah, is there a liability
in how that --
- I can comment on that.
They actually have like a group of students
that they've enlisted as like their social media,
sort of, ambassadors.
So I think they actually have a designated account,
sort of like the college ambassadors account
versus the main college account.
I think you could probably go back and forth.
Is that kind of what you're talking about,
like enlisting their help?
I think there's some legalities that you're gonna
have to be concerned with there
but that comes with education of the actual team,
having them come in and understand
what would be appropriate content,
how they can advocate for the school
and then take it from there.
- [Female] Yeah, thank you.
- Is that helpful?
- [Female] How do you get more people to see your content?
- I love this question.
It's the one I get all the time.
It's probably responsible for a lot of things
that happen with me is this particular question.
So is anyone familiar with the phrase,
the YouTube algorithm?
- [Female] Yes.
- And then insert expletive here following that?
(group laughs)
So yeah.
That's a real thing.
Optimizing the meta data is about the relevancy
part of things but distribution,
especially in the context of business,
distribution of that by elevating it
from your other social media platforms
is also very important.
(slow music)
- Quick trip to Jacksonville complete.
Happy to be home.
Happy that it's a holiday weekend.
I hadn't really put those dots together until I looked
at my calendar and saw that, yeah,
it's Red, White and Boom on Monday which is like
a really big fireworks celebration
that we do here in Columbus.
We have a rooftop on this building so it's gonna be
just like gorgeous and fun, a nice little day,
and then, of course, fourth of July on Tuesday.
So does that mean I have the weekend off?
Probably not.
If you're watching this video,
I definitely did work this weekend (laughs)
but that's okay.
Definitely like some chill time to happen as well.
The really cool thing about the speaking engagements
that I do which you saw.
I just had the one and writing the book had a lot to do
with that experience.
That's just happened over time as I've become a speaker
is that people wanna walk up to me after I talk
and get a copy of my book to kinda continue the education
around what I talk about and how they can actually
get activated by it and that's what made me really wanna
write the book,
is because they actually want to take action.
So who am I to say how they feel activated
to make that happen and a book has clearly been doing that.
I just find it kinda crazy that it,
still people are coming up to me after I talk and like,
as planned, they are actually buying the book after.
It's just a great feeling but continually I think
the conversation ends up being,
it's so difficult to make time for these things
and they're like, okay,
I'm gonna read all this up and I'm going to
try to figure out what we're gonna talk about
and the videos we wanna do and where we wanna post 'em but,
oh, seems like it's gonna take a lot of time
and I'm like, yeah, (laughs) it does!
It does take time.
I know that's frustrating to hear but continually,
I think the response on anyone's end about something
that they know they should be doing being,
that's gonna take a lot of time,
pretty much says to me that you're not quite there yet
in being sure in terms of mindset
of what this is gonna do for you because it's very easy
to say you don't have time for something.
I don't have time to learn Spanish
or I just have not prioritized it
and that's what it comes down to and so I think,
the cool thing is that maybe my book in a small way
is gonna make that change in the mindset and I actually
can attest to the fact that people have read it and said,
oh my gosh, I took action like right away
as I was reading it.
It was really hard to not turn the pages
because there was just more and more and more stuff
that I could do.
So I hope that starts to break it down
but if you continue to tell yourself or if your company
continues to say, that's gonna take too much time,
or I just don't know how we're gonna fit that in,
then you're probably right.
You're absolutely right about it taking a lot of time
but if it's something that you want to get better at,
if it's something that you actually wanna take seriously,
then it'll be totally worth that time,
absolutely and 100% worth it,
but especially if you do it right
which is why you have these things like events and speakers
and books and things like that to give you a step
in the right direction but activation,
actually doing it is the only thing that's gonna prove
that it's possible and that you can do it
and that it's gonna have a positive return on investment.
Anyway, that was just what I was thinking
when I got off stage because everyone has the same problem
and they just frame it in their own context
and they make it feel like it's special or different
and it really isn't.
It's just not.
So I told you a couple of vlogs ago that I'm really excited
about something I'm doing next month
which is for Creative Live and I'm teaching
an entire day on their stage,
on July 18th,
How to Vlog Like a Boss and I have a super fun announcement
about this right now.
If maybe you're super pumped about vlogging
or want to take the next step,
maybe you read the book and you're like, oh,
I wanna do more with this,
and I wanna offer you a really cool opportunity to do that.
So I talked to the people at Creative Live
and if you're not familiar,
I'm on their stage and there's usually, most of the time,
pretty much all the time, (laughs) not usually,
definitely a live in studio audience
and so I thought oh, that's really fancy (laughs)
so how can I have one of those
and they have their process.
Like a lot of people love Creative Live anyway
and so they'll just send an email and say, hey,
I'm gonna be in the San Francisco area
for this particular class and I'd love to be in the audience
if there's availability and they kind of just
like pick people that way and I'm sure
that they're already doing that because my course
is on their website already so people are probably already
sending emails but I think they can have 15 or 20 people
or something in the studio and I asked them
if it was possible for me to offer it to you somehow.
The cool thing is, it's free.
You just have to be able to get yourself there
and if you're in San Francisco even better
but if you're not, no big deal.
You can be anywhere.
If you can get to San Francisco for the event,
there's a possibility that you could be in the audience
and so here is what we figured out.
I kinda wanted it to be a vlog for entry
sort of audience situation.
So here's the deal.
If you would like to be in the live studio audience
for my Creative Live class,
hang out with me all day,
learn from me all day about how to vlog like a boss
beyond what we did in the book,
on July 18th, you're gonna be there,
you're gonna be in the city,
I want you to make a very short video.
Go to Instagram or Twitter, open up the app,
and record no longer than a 30 second video.
Talk about why you want to be there
for How to Vlog Like a Boss.
Are you ready to take the next steps?
Did you read the book and feel really activated by it?
Do you just wanna take a selfie with me after learning
for eight hours?
What is it?
Hashtag with vlog like a boss and also tag @CreativeLive
and those two things in either one of those apps
is gonna help us find you and your submission
for whether or not we can fit you in as an audience member
and you have to get it in by July 7th
which is Friday of this week.
I totally understand if you can't make it there.
I mean we can't pay for travel and all that stuff
just because there's really not a budget for it,
I don't have it, they don't have it,
but if you're going to be able to get there
and you wanna be a part of it,
we would love to have you submit a video
and tell us why
and that'd be so cool 'cause I wanna meet you.
I think like who else better to be
in the live audience than you?
That would be so cool.
So that's the deal.
I will leave you with that.
I'm really excited.
Tonight we're gonna be watching a concert outside,
Picnic with the Pops as usual,
but they're actually gonna be setting off fireworks tonight
and it's gonna be right here on top of the garage.
I always get like so excited about that 'cause it's like,
they're like right next to you.
I'll have to put ear plugs in.
Anyway, it's just the small things. (laughs)
Thank you so much for tuning in.
I appreciate it as always.
Make sure you subscribe for good vibes,
that was weird.
I don't know what I was doing
but I will be publishing another video this coming week
that is gonna help you go after the life that you want
and so you'll have to be subscribed to make sure
that you see it.
Until then, cheers!
(group singing)
(fireworks booming)