It's Lynne Jacob here of MLJInternational.com.
While I work with men in business, and if you go to my website, to MLJInternational.com,
you’ll see that I primarily work with contractors.
That happened because I was building my own house and I was a business coach and so these
contractors ... I remember one in particular, he said, ‘What is it that you do anyway?
That you are available in the daytime.’
Well, what I do, you know as I was explaining to him is I help people who own businesses
get much better results in their business.
And have a heck of a lot more fun doing it.
So I remember when we were talking that day, he said ‘Wow, I need some of that.’
And so it was our Mason contractor with whom I first worked, who was in the construction
industry.
The first contractor I helped.
And from there it just went on to another contractor and another.
Because what we focus on grows.
And so that’s how I got into the construction industry primarily.
I don’t work only with contractors but primarily.
What I want to talk to you about today is Communication.
And that’s, that’s key in my life, its key in my business.
Sometimes it's just really difficult to understand what it is that someone’s saying.
Well let me tell you, if it's difficult to understand where that person’s coming from,
what that person really wants, let’s look at it as a client of yours.
When it's difficult for you to understand what it is that they really want in working
with you, then they are not understanding you easily either.
And you can kind of see that because of, because of a look they have.
Or because of the way they carry themselves, something like that.
So that’s what I want you to really take a look at in your business.
When you’re working with a new customer, new client and you are not totally understanding
what it is they want, then it's important that you identify whether or not you ever
will understand what they want, easily enough.
And if you can’t, then why would you want to work with them?
It's like, you know it's like putting poor ingredients or the wrong ingredients into
a recipe.
So this is a recipe for success in your business.
It's a recipe for you to be having a heck of a lot more fun in your business.
So if you're not clearly understanding your client, take a look at it, is this something
you can rectify?
Do you need to hear the words they're saying, use those words back to them so that you can
truly understand what it is they want.
And by asking them, ‘When you say this, what does this mean to you exactly?
I am not sure that I'm totally clear on what it is that you are saying.’
So one of my contractor clients was just the recipient again, of an award for fantastic
work that they do.
And over the years, I’ve had a few clients who have won awards.
Some who have said that it was thanks to working with me that they won the awards but I know
that that’s only a small part of it.
They're doing fantastic quality of work right?
But then somehow, a couple of them, not all of them, but a few of them have only received
the awards after working with me, and they you know might say that it's thanks to working
with me that they are winning these awards.
Just wanted to share with you that I work with businesses that are already successful.
They just want fewer challenges and they want more fun.
That’s the biggest one.
You become more of an award winning business when the communication is flowing so much
better.
So as I say communication is everything.
Well that happens, in life, it happens in all businesses.
This is what I want you to look at is do you really understand your customer, your client.
And if you are not really understanding them, they may not be understanding you.
So either get to that point where yes, you're very clear, that you do understand each other
or refer them to someone else, who can help them.
And that will make you an award winning business.
I intend for you to have all that great success in your business too.
And if you are not there, then I’d love to help you get there.
Go out there and improve your communication.
And just recognize how simple it is to become an award winning entrepreneur, or an award
winning partner in any fashion.