Hi I'm Rowena and now it's time to get your marketing for your restaurant and
cafe really firing as the world is coming out of isolation and we are
starting to come out of lockdown so if you'd like to know our top tips for
simple and effective marketing strategies that are really work stay
tuned.
Hi I'm Rowena from food marketing I'm a food consultant based in Sydney
Australia over the years I've worked with literally hundreds of cafes and
restaurants so if you're interested in opening your own cafe or restaurant or
you would really like to see your sales absolutely skyrocket of your existing
cafe or restaurant stay tuned for our weekly tips and tricks and advice so as
we start to come out of the corona worldwide pandemic the crisis that has
affected our food industry now is the time for cafes and restaurants to come
out of isolation with really strong marketing strategies in place to really
help their sales during this period so we're going to go through our list of
top simple and effective marketing strategies that really work. Number one
create an online presence - this is absolutely crucial to
allow your customers to find you so if you don't have a website you're not
connected with social platforms now is the time to do it. If you do nothing else
than do a simple landing page we contact details a menu and some professional
food photography do that at the very least for an Australia alone over 75% of
restaurant bookings are actually made online so if you don't have an online
presence your customers simply won't find you. A a great trick if you don't
have the funds for a professional photographer for your food shots contact
your local community college and see if there's any students who'd be willing to
do the photography for you and then you provide their dining vouchers so that
they can come to your cafe restaurant and and have a wonderful experience as
payment in lieu of cash for their services. Here's another tip with social
media create something at your venue that is Instagrammable, you want a
moment it could be a piece of artwork on the wall it could be something quirky
humor, a mural a slogan that people want to
take their photo with or even just photograph
and then share across their social media platforms. Another great strategy is to
connect with influences particularly if you're a new venue and you're trying to
get some pier now a lot of influences these days require payment but yet again
just like with the photographer's you can offer a contra deal where you
provide dining vouchers in lieu of cash and that's a great way of getting your
venue out there. Tip number three is what I will loosely call PR. Now what you want
to do is you want to connect with food bloggers and writers and curators of all
of the best of lists so it might be you know for argument's sake best coffee in
Sydney or it might be you know best Italian restaurant in your area you want
to make those lists and I'll tell you why it's great for CEO and ranking and
it gets your name really out there a lot of people if they're driving through an
area and they're wanting to stop they want coffee they want food the first
thing they do is you know best coffee need me or best pizza close to me and if
you're not on those lists you're not coming up. Okay before we go on to tip
number four and five I'd like to know write in the comments below what are
some of the most effective marketing tools you've used and and let's see what
other suggestions are out there. Number four we are up to reviews now if you
don't ask you don't get so I'll tell you the trick with getting more reviews and
positive reviews that that if you can see people in your venue I've had a
great time approached them and asked them for a review on something like
Zomato TripAdvisor the fork and the reason you ask is because it really
helps with SEO and ranking and it helps you be found and as your thing goes if
we don't ask you don't get. Now the final tip, tip number five is to create
interest by creating new offers so a great marketing tool is a new menu it's
a seasonal menu it's a regional cooking night it's a cooking masterclass create
something new and different put it out there across social media if you've got
an email database send it out to your customers
signage whether it's tabletop signage or counter signage new cafe and restaurant
explaining what you're doing and and promote it it is a great way of getting
people interested in returning and seeing what's new and different at your
venue you need some assistance with reopening your venue. Make sure you click
on the link below and you can access our Coronavirus Survival Guide for
restaurants and cafes and it's a step-by-step guide of things you can be
doing now in preparation to reopening and when you reopen to really try and
get your business firing again. Now don't forget if you've enjoyed the video
today and you'd like more tips and tricks on increasing the sales and your
restaurant or cafe make sure you subscribe and hit the bell and you'll be
notified every time we post a new video