Welcome to Soundview's Summary-in-Brief of Predictably Irrational: The Hidden
Forces That Shape Our Decisions, written by Dan Ariely.
Ariely is the James B. Duke professor of psychology and behavioral economics
at Duke University.
He is also the author of The (Honest) Truth About Dishonesty, A Taste of
Irrationality, and The Upside of Irrationality.
Ariely has a unique way of looking at the world. He admits that
and his goal for Predictably Irrational is to help us rethink what makes us and
those around us tick
by offering scientific rationale and amusing anecdotes.
Ariely's interest lies in his study of behavioral economics, exploring not
only behavior, but also the decision-making processes behind behavior.
Predictably Irrational is about human irrationality where we stray from being
perfect. Our irrational behaviors are not random - we repeat the same mistakes over
and over, making them predictable.
But the fact that we make mistakes also means there are ways to improve our
decisions.
Ultimately, Predictably Irrational is thought provoking and intriguing as
Ariely offers a chance to think about certain principles of human behavior
that give us a better understanding of human nature.
By understanding how you are predictably irrational, you will be encouraged to do
some things differently. It may
even change the way you live.
Predictably Irrational is summarized by Soundview Executive Book Summaries with
permission of the publisher, Harper Collins. Enjoy the summary at
summary.com.