Hey everyone. And welcome to today's video,
where I'm going to show you how to create KDP A+ content for your books.
And that includes non-fiction, fiction, no content and low content books.
In fact, any type of book that you can publish on Amazon, via the KDP platform.
And what I'm going to show you today is absolutely free.
And it's a great way of showcasing your brand, the interiors of your books.
And also what I'm gonna show you is a cool way of marketing your other books
that you've got already published on Amazon. So if you're interested in that,
then follow along. Now,
if you've not been to this channel before then welcome my name's Paul Marles and
I do videos on how to make it, keep it and grow it.
And that's your money I'm talking about?
So what is A+ content? Well,
if we have a look at this coloring book here on Amazon,
we can see there's this section here, where it says from the publisher.
Now there's this little bit of a description here, and, more importantly,
below that are these additional images of the cover of the book and the
interior of the book.
And this is great for showing more of the interior pages of
your books, because sometimes with the look inside feature on Amazon,
it can be quite limited and you've got no choice over what interior pages to
show. And with the latest changes with Amazon,
some low content books don't even have that look inside feature at all.
So this is very powerful. Now look at this other book here.
This is very interesting because if we scroll down again to the from publisher
section, we've got this logo banner here, which shows a cover of the book.
We've got the interior pages of the book,
but this bit down here is very interesting indeed,
because it provides you with the opportunity of showing your other books
with links to those books. And underneath,
if you so wish you can have an extra title or little mini description of the
book as well. So that again is very powerful.
It's a free way of marketing your other books on pages of your books
that you've got published.
So you want to go to your KDP dashboard. And you'll see here at the top,
we've got this marketing tab. So just click on that. And here it.
Will take you to the marketing.
Resources pages, where you can choose things like Amazon ads, author central.
But if we scroll down a bit, we've got this A+ content here.
And then if you click on the choose and marketplace menu.
It'll show you all the different marketplaces.
Which will accept A+ content. I'm going to choose.
Amazon.com.
That's where I make most of my money.
And so that's where I want to promote my books even more.
But you can.
Create A+.
Content for one.
Market and create the identical.
Content for all the other markets as well.
Then it's just a case of clicking on manage A+ content.
Now it will take you to this page.
Now what you can do is search or enter the ASIN.
Number of one of your books here, or what I normally do.
Is just click on start creating A+ content, and it will take you to this page.
And the important part of this page here is where it says add module.
So just click on that and it will give you all these examples of different
types of modules, which make up the A+ content.
So it's worthwhile just scrolling through these and making yourself familiar
with the content. Now, what I'm going to do, first of all,
is create a basic banner. So I'm going to click on this one here,
standard image and light text overlay.
And all I'm going to do is add a background image.
So I'm going to click on this button here. And now it tells us,
add an image 970 pixels by 300 pixels.
Now we're going to go over to Canva,
but what I'm going to show you is identical if you are using Adobe Photoshop,
Adobe Illustrator, Affinity Designer, Photopea,
whatever graphics program you use. Canva does have the advantage in that
it does have some ready made templates.
And what I'm going to show you can be done for free in Canva.
You don't need the pro account and I'll leave a link to Canva down below in the
description of the video. So top right, click on create a design.
At the bottom click on custom size.
And then we just enter 970 by 300 and make sure this
dropdown menu is set to pixels, or it will come out looking odd.
Then click on, create new design. On the left hand side,
we have all these options here for images, text,
backgrounds that we can add to our design.
But the top here we've got templates and we've got these ready made templates
that we can use as a basis of our banner.
Now you'll notice some of these do have a little gold crown next to them.
That's because they can only be used if you've got the pro account.
So I'm just going to scroll down and choose this one here.
Now I'm just going to remove these design elements just by clicking on them and
deleting. Drag this little line across.
I'm going to click on the background,
click on the color panel and change the background to black.
Now there is a gradient applied to this,
so I'm just going to click on the banner and you can see that half the banner is
highlighted. That's because of the gradient. And I'm just going to delete that.
Then I'm just going to drag into my document, a logo that I have.
I'm going to enlarge that slightly and move it into position.
Then I'm just going to type in here. My name. Then in the bottom line,
I'm just gonna type in coloring and activity books.
And then on this third line, type in the best books on Amazon.
And then this line at the bottom, I'm just going to move up slightly.
And that's our basic banner at the top. We're going to click on share,
hit download,
and then we're going to leave this as PNG and just click the download button.
Then we go back to our A+ content page and just drag in that banner that we've
created. And you'll need to add in some image keywords here.
So all I'm going to write in here is Paul Marles banner.
I'll show you something with regards to keywords in a moment.
And then click on add. Now I can leave these boxes blank.
And if we hit preview here on the top left,
we can see what it's going to look like. Think that looks pretty good.
Go back to editor.
Now I want to create this similar effect to this author here,
where we have these three boxes in a row. So I'm going to scroll down,
click on add module,
and I'm going to find that module that says standard three images and
text. So we're going to click on that. So we've got three images now,
and these images have to be 300 pixels by 300 pixels.
So back to Canva, click on,create a design custom size.
And this time width 300, height 300. Chosen pixels.
Create new design. Okay. Now for this, we're going to need a background.
So on the left hand side, you can see we've got our templates. Again,
you may find something in these templates that you like,
but what I'm going to do is click on background and I'm going to choose this
image here. Next,
I'm going to drag in the image of the cover of the book that I'm trying to
promote. And this is going to be a coloring book.
Now you may remember in a previous video, I did create this book cover. Okay.
And what I'm going to do next is add a shadow to this.
So I'm gonna click on edit image and where it says shadows on the left click
drop. So like before we want to download this as a .png file.
So top right, hit share. Then click download. Now we've got these options,
but as I said, we're going to keep that to PNG and hit download,
and that'll download the file to your computer. Then we're back to our A+ page.
So just click on the box, where we want to add our image.
Then just drag in the image that we've created. Now here,
it says image keywords. And for this book, it's a nurse coloring book.
So that's what I'm going to put as keywords.
Now this may affect the search results on Amazon,
but probably more likely it may just contribute to the search
effects on Google. Either way, nothing to lose.
So let's just put in nurse coloring book. So now we want to add the next image,
which is going to be the interior of the book.
So back to Canva and I'm going to remove the book cover image,
and this time drag in an image of the interior that I've already created.
And this is a mockup image of the interior. Now,
if you want to create your own mockups of your books,
then what I suggest doing is just going over to Google, doing a search for that.
And you'll find there's free tools around that will help you create mockup
images of your book cover and your book interiors. So I've got this one here.
I'm going to enlarge that slightly, make sure it's centered, hit share,
hit download, PNG, download that will download the file to your computer.
Back to Amazon,
A+ click on add image and just drag in that image.
You've created. Again image keywords.
Now I might put in something like adult coloring book here, again,
just vary it up slightly and click on add,
and then I'm gonna repeat the same for the next image back to Canva.
Now here's a little tip rather than just deleting this.
What I suggest doing is just dragging in the next image of the interior.
And the reason for doing this is that you can get the exact same size as your
previous interior image. So just drag this to the corner of the other image,
drag the corner down, cover the image entirely. Hit share, download,
PNG selected download, and that will download this image back to A+.
click to add image.
Then just like we did before drag in the image that we just created. Again,
add image keywords. Now for this box, you can enter some headline text,
or you can enter some text under each book for this.
I'm just going to leave those boxes blank.
Let's have a look what this looks like so far. Not looking too bad,
I don't think. Now this is where things get quite interesting.
And that is I'm going togoing toshow you how you can market other books that you
have already published on Amazon. So click on ad module again,
and here is the module that you want, which is the standard comparison chart.
So just click on that and here you can have up to five different products.
So again, click to add image.
Now this time it's a 150 pixel by 300 pixel image that's
required. So again, you could go to Canva this time,
150 pixel width, 300 height. Set of pixels. Create new design.
Now I'm gonna leave the background blank on this one. And for this,
I'm just going to drag in an image of a previous cover that I created
on this channel.
So I'm just going to enlarge that and we can center it with Canva.
You can see those lines up here. Again, share, download PNG selected,
download.
Go back to A+ content and just drag in that image we've created.
Again, image keywords. I'm just going to put notebook and add.
In the box below you can't enter a title.
I'm just going to put in stamp notebook. Now underneath you want to enter the,
ASIN number of this book. So just go to your KDP bookshelf,
grab the ASIN number of your book, and then just enter it into this box.
Now let's have a look at what this looks like.
And now you can see we've got a book here with a link underneath,
which if clicked will take us to the book that you've entered the ASIN number
for.
So this is a great way of showcasing your other books and hopefully people that
like one design of book that you're selling may like your other designs as well.
So back to editor,
you would then repeat that for all the other books that you then wanted to
promote on your book page. Now,
once you've done that at the top right, you click on apply ASIN's.
And this is where you're going to apply the ASIN,
number of the book on which you want to place this A+ content.
So you can call this a name. So I'll just call this coloring book.
And then here in this box,
you enter the ASIN number of a book you want to apply. Hit enter.
It will list that book down below, and then top right or on the right hand side,
hit apply content. Now,
what will happen is this will be submitted to KDP.
It will go through the approval process. Then hopefully after that,
it will be published on your page.
Now it does say in the guidelines that this can take up to eight days.
So don't panic if you don't see it on your book listing straight away. Now,
just one more thing I want to make you aware of.
And that is the A+ content page on the KDP help section.
And there,
it gives you A+ content guidelines tells you what marketplaces you can publish
your book in.
And it also tells you that you can't publish reviews or
testimonials of your book in A+ content. However,
it does say you can put in endorsements from public figures and well
known publications in there.
Also very useful it does have a createA+s content instructions
page. So if you do get stuck, you can go there and have a look,
hopefully clear up any issues you might have.
So hopefully doing this will promote your brand,
promote your other books, and hopefully in the long run, make more sales.
I hope you found that useful.
If you are just starting out in publishing KDP books on Amazon,
then I suggest watching this book tutorials playlist next,
where it runs through all the different steps on the process of creating
KDP books and uploading them and publishing them to Amazon.
Thank you very much for your time. It is very much appreciated.
Don't forget to hit that subscribe button, and until next time, goodbye.