(upbeat music)
- And that is how we, whoa whoa whoa.
(laughing)
And that is how we start the day
here in Lofoten, Norway.
Good times.
(upbeat music)
I honestly did not expect Lofoten to feel
very similar to like Hawaii/Maui right now.
It's so warm here.
It's nothing like I pictured,
and then check out, check out what we found.
It's tropical.
This was all Markus' idea, all Markus' idea.
- I'll take all credit.
- [Oscar] All credit goes to Markus,
right here. - All credit.
So not.
- [Oscar] This literally feels and looks like
we're in Maui right now.
- Yeah.
Never been, but I've seen photos.
(laughing)
- [Oscar] You've been, Maui.
Actually, no you've been Kauai.
- I've been to Kauai.
This is like Kauai of the north.
- [Oscar] So if you guys want a, you know,
alternative to Hawaii, just come to Lofoten.
Ever since I came to Norway maybe like,
I think it was four years ago.
I've been here four years in a row now.
It's been one of my favorite countries in the world.
Probably, probably my favorite
non-tropical country actually.
And after this trip, it's even more of a favorite.
I don't know if it can go any higher,
but it's even more of a favorite for me.
And some of you may have seen some of the behind-the-scenes
and photos already before this video comes out on Instagram.
So I actually use Instagram for stories,
Instagram Stories, way more than I use it for anything else.
I think it's just a really quick, easy, fun way to make
engaging, fun, content and kind of give you
the behind-the-scenes of, you know,
what happens when, when me and a bunch of boys
go to Lofoten, Norway.
But I don't think most people use Instagram Stories
to its full potential.
Most people I would say kind of use Instagram Stories
as just a way of posting a few random,
most likely not even related,
moments in their day, you know.
A boomerang here of you jumping in the water
and then, you know, a little photo of something
totally different with a little caption.
But none of them are really related,
and I think there's a reason why they're called
Instagram Stories, it's because
you're supposed to tell a little story.
So how do we tell a story without having to, you know,
stop and think about what kind of story am I gonna tell.
Well here's I think a few tips that might help you,
that helped me to make hopefully more
engaging little stories.
Little mini, mini, mini stories.
And the first one, I would say,
is to just think of it kind of like a three act structure
and that already sounds crazy.
Like I'm not gonna think about a three act structure.
But what I mean by that is just having, you know,
you're first video clip kind of intro,
where you are, what you're doing.
And then maybe your next one is like the main one,
it has the meat of what you're trying to say.
And the last one maybe illustrates what
you're trying to say, or just kind of ends it off.
Closes off that little, little mini mini story.
For example, if I'm hiking here in Norway,
my first one might be something like, okay,
two a.m. hiking mission...
it's gonna be really fun, or somethin' like that.
And then the next one, maybe it'll show
some of the pains of hiking up a big mountain.
How tiring it is.
Maybe give a little bit of a tease of what's to come.
And then the last one will show the payoff,
show where we end up
and the crazy views at the top of the mountain.
Mini story complete right there.
And then number two, don't post too many.
Resist the temptation of just keep posting on
more and more stories because it's really easy to do,
but I think it's better to have a little bit less.
A, just because I think you'll lose people.
The first couple will always have the most views
and then you'll have people dropping off.
And then B, your story's gonna get muddled.
If there's, you know, a bunch of clips from over there
doing something and then there's a few random ones
in different places later on.
And it just kind of feels weird and disjointed.
There's no clear story, so keep it to a mini story.
Nice and clear, nice and simple.
And the number three,
it doesn't have to be some big epic story.
It can be literally mini stories, you know,
like I'm gonna go jump in this water.
And then, you know, the next one's like,
I don't know if I should do it.
And then the last one's me jumping in the water.
That's a mini, mini little story.
It's just supposed to be these fun little,
whoa it's getting windy.
Can you guys hear, you can probably hear that.
This audio's probably all horrible.
I'm a little bit scared my 1D X might just
topple straight into the ocean here.
But yeah, it doesn't need to be a complicated big story.
Just a mini little tidbit,
but still tell that mini story inside those
couple little videos that you post.
So those are the things that kind of helped me
to just make these nice little mini stories
show some of the behind-the-scenes.
And of course I use Instagram Stories for things like
promoting a video or a photo or something like that.
But even in those, you can tell a little mini story.
You don't have to just post, you know, a quick video saying,
"Hey I posted a video, go swipe up."
You know, maybe you're, maybe you're Onewheeling
with your friend and you're like,
"Oh I'm showing my friend how to Onewheel."
And the next one might be something like,
"If you're interested in Onewheels,
I did that Onewheel review, swipe up to watch the video."
And then the last one's showing how much
you like the Onewheel, you guys just riding around.
So that's, that's a nice little mini story,
but you're also pushing out you're YouTube video
or whatever you're trying to promote.
Instagram Stories right now I think is
the strongest part of Instagram.
I highly recommend that you utilize it,
tell those mini stories.
They're really interesting just seeing
that little moment in a person's life.
And if you're able to just put your personality into it
and show some of the behind-the-scenes,
I think people will really really enjoy them.
Alright that's, that's my little tips
for how to actually tell good stories on Instagram Stories.
Now I'm gonna go enjoy the rest
of this tropical night in Lofoten.
In the Arctic Circle, tropical night.
That doesn't even sound right at all.
But at the same time, so right.
(upbeat music)