so what makes great content in this video we gonna be talking about four
essential elements of good and great content for social media and YouTube coming up
what's up guys Benji here Sean here and this is video influencers
helping you build your influence income and impact with online video and in this video we're talking
about four essential elements for creating really good content and those
these four tips actually come out of the new book ask Gary Vee and Gary Vee is
actually been one of the biggest kinda inspirations in our lives this is a must
read book for every influencer and when we read that particular part we saw
these four things we thought and these are super relevant for you influencers
that are creating content and specifically for your videos and our
videos
number one it appeals to the heart yeah I think to us this means that it touches the
emotions and really I think that there's a why behind it we one of the things we
learned was we actually started video influencers saying it will help you build your
influence and your income and we stop there and we did that for about a year
and that's true I'm sure that you want to grow your followers and you want to of course
make a you know a living turning your creativity into a career but we actually added
another I and you might have notice that that we've been saying it also increases your
impact because ultimately we wanted to tap into our why and that is really spreading
messages that matter with online video we believe the greatest way to spread
messages around the planet right now and so that was tapping into kind of a why
and our hope hope and our goal is to not just hit the practical but the emotional
when it comes to content that we're producing I think I can relate to this
topic because me personally on my Food Channel I was so inspired by people on
TV as well as people on youtube and I want to share my inspiration for food
for other people so hopefully I can inspire other people to have that deep
loved and passion for food and that's why I create my channel I think at the end of the day
people just want to know you care and they you want to help them out so the best
way to may be applied this would be to include your why with whatever you're
doing even if what you're doing is
incredibly practical and it seems like there's nothing super emotional about it
there is because you care its your passion so what is your why lead that into
your videos
number two its shareable the best thing to do here is to ask yourself the
question of your own videos and your own content would you click the retweet button would you click
the SHARE button on Facebook would you want to tell somebody about it why do
people share viral videos like what is it about the viral video that makes it
so shareable why do people retweet it why do people hit the share button on
Facebook right why are people taking the youtube link and just pumping it out there
on their social media platforms that's a question I like to ask myself of those
viral videos and the lessons what we get from it is it funny right is an
entertaining does it isn't like a life hack is something that you can help you
in your life or in your friend and families life so there's a lot of
reasons why those videos go viral I think that's the key here for
is it shareable I totally agree shocking videos
jumped off the building and he flew into a manhole and he jumped into a speedboat
and now he's in you know Belize you're like that's crazy hit the share button but i also I liked
that you said you know valuable or helpful because I know sometimes when I have
content like this is kind of like education content how to use online
video and get results
I'll tag people you probably do the same as something like whoa hey you need to
see this because these guys breaking down something that specific for your
niche with this girl is putting out some content that's really helpful ago look at how she
overcame this challenge and so is it shareable just kind of putting your own content through
that framework is brilliant Gary number three
its native to the platform on which it appears so it's probably important first to
define what does native mean so we looked it up native content actually means the
experience
follows the natural form and function of the user experience in which it was
placed the way we kinda look at it is the rules and the culture of the platform
for instance you know on YouTube video and Facebook
it should be sixteen by nine and you probably frustrated when you're like
you should be shooting up and down turn your phone sideways
sixteen by nine shoot widescreen but snapchat's culture and rules is entirely
different than that this is actually wrong on snapchat and going up and down
is right and so Gary is actually like a huge expert on that and a huge book that
also impacted us which jab jab jab right hook which was all about being native to
the platform on which are on that the rules of Instagram its different there
than it is on Twitter it's different than Pinterest and so definitely be
native contextualize to whatever social network you're on I think the key word
from that definition is user and the user's experience I think one thing that
I do when I'm create videos and I know Sean and I think is what is the person
sitting at the desk we're looking at their phone how is it that they're
actually experiencing that platform and if you realize what that is and how that is
its going to help you create content that's native to the platform based on how they
consume that media and one of the biggest mistakes that people make all
the time is just creating one piece of content but then automating sharing
through all the other platforms and so if you just create just one YouTube video
you might have discovered this when you create a YouTube video and you try to
share that link on Facebook it just doesn't work what works better
is actually uploading that video natively to Facebook but what works even
better is creating content specifically for Facebook and so one of the things
that we've been doing for video influencers is we're taking just
snippets shorter clips of our videos here and putting those uploaded directly
native to Facebook and an attempt to be contextual to the platform there and number
four it breaks through the noise and I think a great example of this is
some of the youtubers we've interviewed on how to break through the noise and in
such a crowded space how do you stand out and my favorite is Casey Neistat I
think he came into daily blog when tons of people were started to daily blog already
started to daily blog and he
really stood out with his quality with the type of very artistic very real
cinematography he brought to his daily vlog that's one way he stood up
another one I love is Byron Talbott we interviewed him about his food recipe
videos he's cooking videos and how he brought that high-end production that TV
quality to his YouTube channel when featuring his food and help them really
stand out in a space that's getting more and more crowded with people doing recipes on YouTube yes
so a great question to ask is how can you be different
how can you be unique and one of the examples I can think about is when I was
talking to Chalene Johnson she's talking about early on she was doing fitness
DVDs and the all the fitness DVDs were doing it a certain way and what she did
was she brought the behind the scenes the bloopers the raw the real thats
like common now in all kinds of places but it was brand new for the time that
she was doing so is answering that question how can i be different how can I
stand out when all the noise is saying sometimes the same thing how do you
stand out from all that noise and I think another thing to do and this is
actually been a challenge for me but is to really pick a fight and pick a side
if you stayed gray you just kinda fade into the background but if all the
sudden you have a bright color even if people don't like it then it stands out
and so we see that politicians you see that and when you pick a side and you actually go to
one of the polar sides it draws out haters and 50 percent are probably not
going to like it but the content that stands out is polarizing it picks a
fight it picks a side and so how can with your videos can you stand out by
maybe not being so neutral but playing to the extremes a little bit that's a
good way to break throught the noise
question of the day what do you think makes great content that break through the noise
put it in the comments area and remember that some of the best tips feedback and perspectives come from
you the video influencers community and so we want to connect with you down there
but also everybody else and connect in the comments area and also we'll post up a link to Gary's book in the YouTube
description we just want to share a few of our two cents but this thing he's like the
grandfather of social media tons of content inside of this book that will help you build your channel build your influencer build your income
and so don't sleep pick this book up we'll link it up in the description below and exciting news we're gonna have Gary Vee
on the show next month so Gary very excited to have you on and again we just love what you've taught us through all your books and
absolutely must read check it out so thanks so much for checking out this video definitely subscribe for more videos just like this one
video influencers helping you build your influence income and impact with online video
Im kinda max out tho, where my knee is you know hey what's up hey what's up hey what's up