How the heck do you start a YouTube channel your own?
What are the basics?
What are the fundamentals?
What do I gotta do?
You hear about all these people like all of his friends and clients they're making millions
of dollars a month.
How do you get in on that?
-Let's talk about that.
So first, we will be talking about why YouTube?
You know, talking about things that its the second most popular search engine and how
you can leverage that.
-It's not just a willy nilly formula there's an actual strategy for you to be successful.
We're gonna cover that.
-Then we're gonna wrap up with tips on how you can promote your YouTube channel actually
better than that.
How you get YouTube to promote your channel.
Now, if you're new to this channel I do recommend that you subscribe.
Coz I've got a whole bunch of other videos that go into real specific topics like specifically
thumbnail design, how to pick the right title for episodes or how to film, what cameras
to use.
Were cover a lot on this channel.
Hopefully, you find it helpful.
-You can't just get it off from this one video.
While this is kind of an overarching beginner guide video, subscribe now.
Because all the other videos are kind of put in the what do you call it?
The thing on that thing.
You know what I mean?
The frosting on the cherry on the cake with the frosting.
You can build a sandwich but you got to have the bun.
That's what I'm talking about.
Let's get started, now what do we have to do first of all to create our own channel.
Certainly, we have to be a member of something, or what is all of that?
We have to log in.
We have to create a user account and from what I understand Google and YouTube are now
the same company.
I mean, one of them bought the other.
-Yeah, Google bought YouTube.
So, you wanna find the right link and I've got a lot of accounts that I can never find
this link.
So if you put in Google and you type in how to create a new YouTube channel.
- And were very lucky though that we actually bring it to this video.
-And then, this is the link that we are looking for support.google.com and then right here
where it says, channel list.
That's always where I come whenever I need to create a new channel.
I actually create lots of new channels coz one of the clients who hire me don't have
a channel yet.
So, this is where I come, I cant any other way.
I don't know where to find it by not doing that.
But then once it's here I mean...
- And this is your list?
Your log in's for these channels?
-Yes, mind and my clients.
You just click create a new channel and there's only one option.
There used to be two in the past.
You have to create a brand account and this is where you give it a name.
You could name it whatever you want.
- I can't wait to see, Scott The Man.
Oh, that's not bad.
-I'm not gonna be creative.
-Shockingly noninsulting.
You're not going to.
If you do, could just immediately do it individually.
-I've actually got a couple of channels that I've like to delete and every time I got to
do it YouTube won't let me.
-So, basically, you're on your own from here.
So, when it comes to naming my channel, is there a strategy for that?
-So, the type of channels that I coach people to create and when there's a business behind
it.
But you don't want to name your channel after your business.
-Now, why is that?
-Because people want to follow a person, not a company.
They don't want to follow the corporate brand they wanna get behind the person.
So, there are exceptions like Apple who has a really cult following, or Tesla or something.
What am I more likely to subscribe to Elon Musk or Tesla?
If Elon Musk were posing videos and here in them.
Maybe it's not the easiest but just think about yourself.
Like if you have a business, your business is built around your expertise.
Then I highly recommend that you name the channel after you.
My own channel used to be called Hero TV but I changed it to Nate Woodbury because I want
to build a connection.
I want people to know who I am and, "That Nate Woodbury I know him hed help me with
some stuff."
-Gotcha.
-So that's what I recommend for all my clients.
Now, that's kind of two extremes I talked about.
You've got your business name you've got your own name.
Is there a middle ground?
The middle ground would be like a movement or a topic that doesn't look corporate.
-Yep, that makes sense.
So let's talk about the channel description.
Coz it asked for that, should we use or take advantage of that?
What should be right there?
-Yeah, so where do you find that.
Let me come to...
Let's go to Noah Kagan and the channel description where we found over about.
Whatever you want to appear here, this is your channel description.
It would make sense for you to make this a promo page with one main link that goes to
your lead magnet or your call to action on your website where they can become a lead.
Like, people are looking for you they wanna know about you.
This is a great place to help them become a lead.
-Does he have done a good job here?
What do you think?
-Yeah.
He's saying subscribe and hit the bell... resources...
I think he could do better.
I think he could give me a reason like why am I gonna go there.
So, I would have it a sales message like, "Hey, are you looking for this or do you like
to do this?
Are you wanting to achieve this?
Click the link here so you can have that."
-Come into creator studio you'll notice this section right here customization.
Things get move around a lot.
We're going over here to basic info.
But this is where my description is and I admit I am not saying that mine is a model
description.
Once I launched my book that's gonna be my main call to action.
I'm kinda lazy until my book comes out.
But that's where you can come to change your description.
Now, we mentioned links.
-Yeah.
-You can put links and it actually asks you to put in stuff like Twitter, or LinkedIn,
or Facebook and it's required but I would never recommend actually having them displayed
on your banner.
It's the strangest thing to me why they're actually required.
-Then, why wouldn't you recommend displaying them?
Is it because like...
-YouTube will penalize you if people leave YouTube and go to Facebook.
So, noticed how links from the banner.
I just save my first link and let me show you what I'm talking about.
In a new tab, let's open my channel, and right at this side there's a link that goes to my
website.
If I turned on here and I turned 3 links then hit publish.
Then I'll come here and hit refresh, there they go.
So, what I don't understand why that...
-Where's did they go?
-Right here.
But I don't want people to leave YouTube and go to Twitter.
Especially that I hate Twitter.
I don't want people to leave to go to Facebook or to LinkedIn because they're on YouTube.
I want them to enjoy YouTube and if they're gonna go anywhere I only want them to go to
my website.
-So, it is curious that you don't want to include that and actually make you fill it
out or is it optional?
I mean, there's a way that you add and they don't show up on your banner?
- Well, let's see, maybe I'm wrong.
It says link title or maybe the title is what's required.
What if I just delete it?
Okay, I'm wrong.
-Byebye.
-Yes.
Now, it makes me happy and I can change it back to first link.
-Everybody's gotta learn sometime.
That's a great song by the way.
-When it says it's required I'm like, what that's required?
Now, I feel better.
-But his dang virgins and that's another video for another day.
- A history through YouTube.
-What verifying our channel means before we go on anything at all.
- So, after verifying your cellphone number, YouTube wants you to verify that you're not
a robot that you're a real person.
So, they'll link it to your cellphone number and they'll send you a text.
You have to do a few of those things to verify the YouTube before you can upload customer
thumbnails.
So before you make videos public on YouTube make sure you verify and do things first.
Otherwise, you won't be able to upload the custom thumbnail.
-Is the verification process automated or are we waiting on flesh and blood people to
actually verify?
How long does it take?
-It is automated.
There's a lot of different features and some of them can turn on overtime.
But there are few that you can click right at the beginning and they are automated.
-Well, that's good.
Let's talk about customizing it.
-Yeah, so when you're looking at your page I'm logged in as Nate and I'm looking at the
Nate channel.
You can turn right here and customize it.
So, this allows me to decide what video is shown first.
Do I want to feature a minute video?
I noticed there's a lot of channel's have turned that off.
They've just disabled the video spotlight and they feature different sections.
You can do branding where you can put obviously you've got your icon or photo on your channel.
This is where you will upload the banner that tells you the dimension right there.
That pixel dimensions and it needs to be that size.
This is something that's a good idea and I just have never done it.
A video watermark?
What I think is a good idea is I've seen people actually make that square subscribe logo and
make it when they click on that and it becomes a subscription to the channel and so you can
just have a subscribe button kind of.
I like that, I should probably do that.
- What are some of the other things we need to make sure we have set up?
-Come down here is the settings and there's upload defaults.
Now, these I leave blank because this is if you want the default title when you upload
a new episode and I give every episode a unique title.
There's no reason why I want that.
If there's something that I have a repeat in every description you can put that there.
We have a template that we kind of copy and paste from.
But that's what that part for.
You scroll down and this one is really important.
Like, when you upload a video to YouTube is it public, is it unlisted, or is it private?
Never wanna leave this as public because the video will go live right then and you haven't
finished everything.
You haven't uploaded yet the custom thumbnail.
You haven't written the description or anything else and then if your change it from public
to private and then let's say in the few days you've done and you'll launch it.
Well, guess what?
It doesn't come out as a brand new video.
It comes out as a video that's 3 days old and it doesn't have any views.
-I see, so leave it private while you're finishing all of the other stuff?
-Yeah and the difference between private and unlisted is.
Private means you need to have log in access to be able to see it.
Unlisted means no one in the public can see it, it's not searchable, it's not found on
your channel by search.
But If I send you a link you could still view it.
So, I just wouldn't need the password or whatever.
-So, it's not findable even by accident?
-Correct.
If somebody shares the link then they could access it that way.
-Right or they just guess?
-Well, you have to guess so many letters.
-That's what I say it would be pretty hard.
-Just go-to channel and start typing in to see...
Alright, we shared a lot of but there's actually a lot more.
So we spilt this episode into 2 parts.
Go ahead and click that next part.
We're gonna link it right over there part 2.