- Can you see that?
Can you?
Ooh, look at those pointy brows.
(smacking lips)
(funky music)
Hey, guys, I'm Chloe and if you don't know me,
I am a bit of a makeup addict.
I am not an expert by any means,
but I do love learning and recently
I've gotten into looking at the history of makeup.
So, last time I tried out a couple of 1920s looks
and this time I'm gonna take a stab at the 1950s.
The 50s had that bombshell look
that Marilyn Monroe defined
and then also a more natural, elegant look
that Grace Kelly defined.
So, here's my little collection of most
of the products I'm gonna be using.
The 50s started off using cake mascara
and ended with the tube that we know today.
We have liquid eyeliner, powder,
the lighter eyeshadows I'm gonna be using,
false eyelashes, and then a red and an orange red lipstick
and liner.
For the next two days I'm gonna be trying out
two 1950s looks,
I'm gonna wear them out into the world,
and I'm gonna see what my friends and coworkers think.
Let's do this.
It is day one and we are gonna start with
an earlier 1950s look.
They started having sheer foundation
towards the end of the 50s but at the start
they just used powder.
This is Max Factor's Creme Puff powder,
which they actually had in the 50s.
It says since 1953.
They used powder that was more yellow tinted.
I tried buying one that seemed like it had a yellow base.
Can you see that?
Not really.
I look matte.
That's about it.
They didn't have a ton of different colors.
I think just like a light--
(makeup crashing)
Whoops.
I think just like a light gray would work,
I'm gonna go with
this color.
That is crazy subtle,
like I can barely see it.
Can you see that?
Can you?
So, I'm quite surprised they had liquid eyeliner
'cause I thought that was quite a new invention,
but that was a thing of the 50s.
Oh no, I've done it too much.
This is too much.
(buzz)
(beep)
I fixed that off camera.
Oh my God, the pressure of trying to do something
on camera is so real.
At the start of the 50s,
they still used cake mascara.
It's like this little block and you wet it
and then you get this little brush,
you just rub it and then you put it on your eyes.
Oh, shoot, wait.
They actually curled their eyelashes in the 50s.
These are not 50s eyelash curlers, obviously.
I can't see what I'm doing.
Ooh. All I know is I have a line here now.
Let's do the old cake.
Cake.
(fast funky music)
So, they actually did groom and fill in their eyebrows
and I think different eyebrow trends
were happening throughout the 50s.
They definitely had kind of thicker, darker eyebrows
that were in at some point,
especially if she had darker hair.
So, I think I'll do them a little thicker than normal.
Hello.
Really arched brows were in fashion
but also more rounded brows were also in fashion.
Today I'm gonna do more rounded.
Rounded, rounded.
Okay, well, it definitely could be more arched.
So, at least that's a thing.
(light music)
Weird.
This just looks like me on a normal day.
So, the first cream concealer stick
was invented in 1954 by Max Factor,
which we still have in England, by the way.
But it's interesting that they didn't have
foundation until the end but they had a concealer stick.
I guess I'll put a tiny bit of blush on
because they did wear it a little.
Tiny, tiny bit.
And then the piece de resistance was the red lipstick
and red lip liner.
I never wear lip liner.
And they didn't over line their lips
or anything like that,
so I'm just gonna follow the line of my regular lips.
(funky music)
And just fill it in, I guess.
This lipstick smells so nostalgic to me,
like it smells like a toy I had.
(smacks lips)
All right.
Here I am.
I think that's it.
It's really simple.
I think tomorrow's gonna be a little more intense
'cause I'm gonna put fake eyelashes on.
I don't know
if this is in the right place.
I mean, I don't wear a lot of red lipstick
but other than that it just looks
like my normal look,
but a little more subtle.
All right, it's time to go out in the world
and see what people think.
(funky music)
What do you think of my makeup today?
- Normally if you're going for a wing,
you also do a lot of reds and coraly eyeshadow.
- [Chloe] What era do you think this might be?
- I'm guessing probably the 50s?
- 'Cause it's like, cat eye, super red lip.
- [Chloe] Would you feel comfortable
wearing makeup like this?
- I wouldn't feel comfortable
because I like to do dramatic eyeshadow
and I like to do highlighter and all that.
- It's like right before people started getting
really crazy with makeup, like in the 60s,
like with Twiggy.
- I feel like you could wear this actually today.
- Hello, it is day two and we are going later into the 50s
and they had foundation.
Because the powders were yellow based
I'm just gonna assume that the foundations
were yellow based.
Lovely.
Again, it was Max Factor that did foundation.
Max Factor seems to be
a pretty big name back in the day.
Eyeshadow wise I think I'll go a little darker today.
They had soft browns.
I think I'm gonna go with
this one.
I think this is a soft brown, right?
And they didn't bring it up any higher than that.
(light music)
Do you need to curl your eyelashes
if you're gonna put fake ones on?
Do you need to put mascara on
if you're putting on lashes?
I don't wear lashes very often.
Maybe I'll put a tiny bit on.
The old tube mascara with the wand that we have today
was invented in the late 50s.
I'll just put on a tiny bit.
I'm gonna leave the lashes til last
because I'm horrible at it.
I'm gonna do my brows next.
So, this time I wanna get them arched.
I don't necessarily want them thick
because they didn't always have them thick.
I can't get rid of the underneath here
so I can't make it do like a up then down.
Ooh, look at those.
Pointy brows.
Yeah, I look a little angry.
Concealer stick.
Liddly, liddly dee.
Just a tiny bit of blush.
The 50s is kind of a subtle look,
even Marilyn Monroe having the bombshell look,
it still wasn't a lot of makeup.
I guess I'm gonna try lips now.
It's very orange.
I wanted an orangey red.
I don't know, it looks a little red, doesn't it?
Lip liner to go with it.
(funky music)
Different.
Last
and definitely least
are my eyelashes that I'm really scared to do.
Natural.
This glue's drying out.
So
subtle.
I've said the word subtle like 50 times in this video.
Let's see if this is as easy as the first one.
All right, I've done it.
This doesn't look that different from yesterday, honestly.
I thought it might like a little more different.
I really like the 50s.
I think it's like a really subtle, pretty look.
I feel like this kinda look is still in.
All right, I guess I'm off to work
and I'm gonna see what people think of this.
(funky music)
What do you think of the look today?
- The only thing that's different
is you don't usually wear that lip color.
- [Chloe] What would your guess be as to what decade?
- 80s 'cause I remember the 80s being very neon.
- 50s?
- [Chloe] Yes!
- So, we're just doing 50s makeup now basically?
If you had done this look maybe 15 years ago,
it would've looked different
'cause you would've had thinner eyebrows.
So, this look has come back around,
so it's more normal now.
- So, the makeup was really fun to try
and I actually ended up liking the orange-red lip
quite a lot, so that's something I can wear in the future.
I'm pretty excited to put my highlight
and my eyeshadow back on,
but I am really glad I got to try this
and I feel like I learned some stuff about the 50s
that I didn't know before.
So, that's always good.
(funky music)