Today you're going to learn about the GDPR re-permission email campaign. Here's what
we're going to cover - When do you need to send out a re-permission email? My three considerations
that will help you decide; and how to create and send out a GPDR compliant re-permission
email using MailChimp. I'll be sharing with you some expert examples of what a really
good re-permission email looks like. Plus you'll be able to download my exclusive GDPR
Email Marketing checklist. In my last tutorial I showed you how to set up a GDPR-compliant
sign-up form for all future subscribers opting into your Lists. Today I'm going to show you
what you need to do with the subscribers that are already on your Lists. This is because
the Regulations apply to all EU subscribers regardless of whether they opted in before
or after 25 May. We've got a bit to cover so let's dive in. Step #1 - it's a bit confusing,
isn't it? According to the GDPR you don't need to send out a re-permission email to
subscribers, "if the manner in which consent has been given is in line with the conditions
of this Regulation". To help you decide whether consent has been given in line with GPDR I've
come up with my three key considerations. #1 - Positive Opt-in. Do you have a record
of positive opt-ins from all your subscribers? This means a subscriber has taken positive
action to confirm they'd like to receive your emails by clicking on a Subscribe button and
confirming their instructions by way of a double opt-in. Or they may have simply put
a tick or a check in a box to confirm their wishes. Your Email Service Provider will have
a clear record of exactly how and when a subscriber opted into your List. If you don't have a
record like this then you need to send a re-permission email. If you've ever manually subscribed
someone to an email List on MailChimp, for example, there will be an "Admin Add' in the
'source' column of your subscriber records. Up until now that has been absolutely fine
but the GDPR will not consider this to be positive consent and you will need to run
a re-permission email campaign to those subscribers. If any of your email opt-in forms have included
pre-ticked boxes you will also need to run a re-permission email campaign since this
doesn't comply with the Regulations. 2 - Separate Consent for Separate Things. In my last tutorial
I explained that if you were going to be sending different types of email marketing campaigns
you need to allow your subscribers to choose exactly what sorts of campaigns they'd like
to receive from you. I showed you how to add granular options to your sign-up forms to
allow your subscribers to choose. This particular sign-up form from Selfridges is a perfect
example of how to collect 'granular consent' from subscribers. So if you have added 'granular'
options to your sign-up forms you'll need to send a re-permission email campaign to
all your current subscribers since you need to give them the same choices as you'll be
giving your future subscribers. 3. If in doubt, send it out! If you're in any doubt whatsoever
about when and how a subscriber opted in to your List then send them a re-permission email
campaign. If you're worried about irritating your subscribers with too many emails then
just incorporate the pertinent paragraphs from the re-permission email into a campaign
that you were going to send them in any event. So now that we've covered all of that, let's
take a look at the actual template that MailChimp have provided. To find this template you need
to click on the "Create Template" button, go to the "Themes' tab and click on the dropdown
menu. You'll see right at the bottom there are two subscriber alerts; click on this and
select the "GDPR Subscriber Alert" template. Like all MailChimp templates you can fully
customise this one to add your own brand colours, style and personality by clicking on the Design
tab. You can upload your business logo at the top. You're free to use MailChimp's suggested
body text or you can add your own paragraphs; it is entirely up to you. Similarly the button
text on your CTA is also customisable. Once a subscriber clicks on the CTA button they'll
be directed to the "Update profile form" on the MailChimp Form Builder. Again this form
is fully customisable so you can edit it by adding some body text or upload an image if
you prefer. So that it is absolutely crystal clear to your subscribers what they need to
do you might want to include a short paragraph of instructions asking them to - select which
type of email they'd like to receive from you; put a tick in the appropriate box; and
then click on the 'Update Profile' button below to save their preferences. You might
also want to include a link to your privacy policy, cookie policy and terms, if appropriate,
just to be absolutely honest and transparent with your subscribers about how you will use
their data. Once you've sent out your re-permission emails you'll need to start segmenting your
email Lists in exactly the same way as I showed you in my last tutorial so that you only send
out the right emails to the right people. So I hope that answers a few of the questions
I've been sent recently, and thank you so much for all your wonderful feedback. To download
your free GDPR Email Marketing checklist you'll find the link in the Comments box below. And
for any more information about email marketing and GDPR please refer to the ICO, the Information
Commissioner's Office, and I'll leave another link in the Comments box below so you can
check them out. As usual if you enjoyed watching this tutorial please give it a like and subscribe
to my Channel so that you don't miss out on any more email marketing tips. I'll see you
in the next tutorial