The internet has not only changed our daily lives. It also brought about radical changes in our
economic life. The most important of these changes is eCommerce. What is eCommerce, and how can you
be successful in it? We've prepared a guide for you to help you with eCommerce; let's get started!
Hello I am Şevval from Dopinger!
According to research, two out of every three consumers prefer a brand they already know when
shopping. That is a huge ratio when it comes to e-commerce. Traditional methods are based on
building brand awareness through media such as TV, radio, billboards, and magazines. We need to note
that these methods are quite time-consuming and expensive. At the same time, their efficiency
is questionable. However, current methods are based on online environments. Search engines,
social media, and messaging apps are good examples of how you can turn brand awareness online.
So, what are the tips to increase your brand awareness through these channels?
First, you should strengthen your brand’s online presence to increase your brand awareness. SEO
is the best way to strengthen your online presence in search engines.
You should definitely optimize your website which you have equipped with great content
and quality images for search engines. If your website is ready for search engines,
you can now move on to strengthening your presence on social media channels.
Make Sure Your E-Commerce Website Is Mobile-Friendly
More than half of the world’s internet usage today is through a mobile device. These rates are almost
the same for e-commerce shopping. Having a mobile-friendly e-commerce website now means
much more than just selling to customers who come to your website through mobile devices.
The reason for that is Google has recently switched to mobile-first indexing;
in other words, Google will now rank non-mobile-friendly websites lower.
Increase Customer Satisfaction with Live Chat
Many experts agree that implementing live chat is extremely difficult. However, you can make it much
easier with a few simple methods. Potential customers may encounter some issues while
shopping in your online store. In this case, the first thing they will do is connect to a customer
representative from the live chat. If you don’t have a live chat feature, these customers may
leave your online store without completing the purchase. The biggest advantage of live chat
is that it saves customers from sending an e-mail or filling out
a contact form because they take a lot of time. Another advantage of live chat is that it allows
your customers to contact you without leaving the page they are on. Thanks to chatbot plugins,
this process is now much easier than before. These plugins do not interfere with your online store in
any way. In this way, your potential customers may contact you directly through these chat boxes.
Take Advantage of Social Media
There are many ways to take advantage of social media for your e-commerce venture.
For example, many entrepreneurs keep selling their products by opening a
business account on many social media channels.
So, what makes the advertising campaigns you will launch on social networks so efficient? First of
all, these networks are highly scalable and easy to analyze. So, you can easily identify your
target audience and the steps of your campaign that are successful and unsuccessful. You can also
advertise by collaborating with influencers on social networks such as Instagram and Twitter.
Build Your Sales Funnel Properly
Setting up your sales funnel properly is a must for increasing your eCommerce sales. Because in
such cases, consumers cannot find the products they are looking for in your online store. So,
how do you set up a sales funnel properly? For this, it is necessary to understand the stages
of the consumers’ purchasing journey. Let’s take a closer look at how the consumer buying
journey unfolds. The starting point of a consumer buying journey is to realize the
need. As a seller, you advertise to them to make them realize their needs. That is where the second
step of the consumer buying journey comes into play. At this stage, the consumer sees your ad
and clicks on it. In the next stage, the consumer conducts research on the product in question and
checks its price from other websites. After the research, if the consumer likes your product,
they will buy it. As an online store owner, you should build your sales funnel according to these
stages. Otherwise, customers who see your ads and come to your online store may leave without
purchasing if they cannot find the relevant product. That means much more than just missing
out on your potential customers. Customers who cannot find the products they want to buy in your
online store will leave your page immediately. As a result, your website bounce rates will
increase. That will cause your web page to rank lower and lower in the relevant search results.
A/B Testing May Help You
What is A/B testing good for? A/B testing provides important data for performing
conversion optimization of your online store.
So, what does this mean? These tests allow you to find out which improvements
on your online store have been working. Let’s take a closer look at how this test works.
First ng tool. You can use either free or paid versions. However, if you want
to get complete results on what works and what doesn’t, I recommend using a paid tool. First,
navigate to the A/B testing in your tool. Decide on two different elements whose performance you
want to test. For example, these elements could be two different product descriptions or titles. Or,
you may also prefer to compare two different web page layouts in terms of performance. Start A/B
testing if you have decided on the elements to compare. The tool will present the results of
the measurements in a report. Why is A/B testing useful?
Because it provides solid insights based on pure data that can help you optimize your conversions.
In this way, you can increase customer satisfaction to even better levels every time.
The only important point need to pay attention to while applying these tests is to use the
right tools. It’s also good to supplement your tests with data from other SEO tools.
Complementary Sales May Increase Your Profitability
Complementary sales are one of the most effective ways to increase eCommerce sales, similar to any
physical store. Many entrepreneurs can achieve significant profits, large and small, through such
sales. You have to determine which complementary products to offer to your customers accurately.
How to Increase eCommerce Sales, In Short
The most important goal of every entrepreneur new to e-commerce is to increase the sales of
online stores. Although increasing sales may seem like a difficult task at first,
you can overcome this difficulty with a little effort. That being the case,
many entrepreneurs look for effective ideas to increase eCommerce sales.
In this video, we have prepared a list of the most effective methods that can help you generate
sales. We have also talked about the tests you can apply and the tools you can use
in this process. We hope these methods we have included in our video can help you grow sales.
Thanks for watching. See you next time!