Ooomph, this video is on fireeee! I have a ton of ideas on how to use Instagram Highlights
to squeeze out as much as you can from them. And trust me, they can work brilliantly for
your business to both boost sales and get you more engaged followers. Let's do this!
Hi, my name is Natalia and welcome back to my channel where I share super actionable
ideas on content creation for entrepreneurs and creators. And today's video is exactly that! I
have tons of great ideas for you on how you can use Instagram Highlights to promote your business.
If you're not sure what Instagram Highlights are and how to create them for your profile,
check out this video which I recorded just for you. It covers everything you need to know
so pause this video now, watch it quickly - it's
short and sweet - and get back here to know what to do next. Yup, I'll wait.
Alright, so let's get right to it! Here are my 15 ideas for Instagram Highlights which
will help you educate your dream audience and drive more sales to your business.
## 💰 3. Value (aiming for 50% retention by the end)
IDEAS: 1. START HERE / ABOUT ME
First of all, start by introducing yourself, talk about who you are and what you do and
how you serve your community. This is a great highlight to expand on your bio which is obviously
just an elevator pitch version for Instagram. And while we're on that subject, make sure to watch
this video to check if you're bio is optimised to perfection so that you don't lose potential
followers. When people land on your profile, they can first read the short version in your bio but
they can get to know you better if you create an About Me highlight.
You can choose to name it Start Here through which you can use to tell them more about the
types of posts you share or point them in the direction they want to look at. For example,
if you're regularly sharing valuable content on your Stories,
let them know here. They will be more likely to stay on the lookout for those.
2. DIRECTORY / TABLE OF CONTENTS
This one is great to keep track of your posts and make it super easy for your audience to
find valuable content. For example, if you're a food blogger and share recipes in your posts,
it's very easy to lose them in the stream of content, especially if you're posting
regularly (which we all know you should!). Every time you share a post, you should share it to
your stories using this little airplane icon and title it. Then, you can save it to your highlights
to create a table of contents of sorts. Not only does it help you and your followers stay on top of
your content and find it easily, it also has the potential to drive traffic to older content which
will not get engagement on Instagram otherwise. So yeah, it's a play on the algorithm as well!
3. IGTV DIRECTORY
If you don't have 10 thousand followers on IG yet, I feel you. The biggest hurdle is of course
not having access to the swipe up feature. But, there is a small consolation in that Instagram
let's you add a link to your IGTV videos to your stories. And if you're not sure how to use IGTV,
let me know in the comments and I can make a video for you! Once you share the video to
your stories to get more viewers, add it to your IGTV highlights directory.
Make sure to include a title to let your audience know what they'll get out of the video!
4. LINK DIRECTORY
And if you're one of the ones who already made it to 10k, first off,
congratulations boo! I'm proud of you because we all know - it's hard work!
Use it to your advantage and create a Link Directory in the highlights. Why? Well,
the link in bio with your CTA is effective but it limits you a bit. You can create a link tree
but including your links in your highlights again helps you expand a bit more, make it nice
and branded and having another place where you can send people somewhere doesn't hurt, right?
5. PRODUCT CATALOGUE
This one is super important! I've seen thousands of business accounts on Instagram where I had no
idea what they actually sold or offered. Creating a product catalogue might be a good way for you
to utilise highlights, especially when you're a smaller brand.
If you have a handmade jewellery shop, regularly host events or sell stationery,
it's a great way to promote it. And if you have a wider range, why not showcase your bestsellers?
It can boost your sales and educate your potential clients on what you have to offer.
6. MENU
You may not know this since we're just getting to know each other but I'm a huge foodie. I love
eating out and exploring restaurants, whether I'm in my city or travelling. Instagram is one
of the places I research new places and it's something I'd love to see more businesses do.
So if you're a bistro, coffee shop, pub owner, do yourself a favour and create a menu highlight
now. Showcase your best dishes or drinks or reveal a seasonal menu. If you have chef's specials,
put them up there as well. Serve the people who visit your profile looking
for the next place to visit and make it easy to find for them. Thank me later!
7. BRAND STORY
Nothing connects with your audience better than serving with authenticity and telling
stories. Post a series of stories on what made you start your business,
what drives you or what your brand mission is. It's a great way to represent your values and
make your followers identify with you on a more personal level. Think about what YOU can share
with your audience - you're unique and only you can figure out what this special story can be.
8. CLIENT EDUCATION / PRE OR POST PURCHASE
This point can make your life so much easier and provides a lot of value for your audience.
Create a highlight to educate your clients. What do I mean by this? Let's take a beautician as an
example. Before your client comes in for a treatment, there are things they have to do,
right. In your stories, you can educate them on the importance of patch testing,
whether or not to wear make-up before or what they should avoid in the week preceding their visit.
Think of all the other ways this applies to your business. If you're a masseuse,
why not make your customers feel comfortable by explaining
what will happen during their procedure and how they need to prepare? Same applies when
you're a photographer! Explain to them what they need to bring to a shoot, how to get comfortable
and what to expect. Then save it all in your highlights for the potential clients to watch!
9. REVIEWS
I know this may seem like a no-brainer but you'd be surprised at how many accounts
don't take advantage of this in their highlights. We all know how testimonials drive our businesses
and how essential it is to feature social proof in your communication. Save your top testimonials to
your highlight reel and let them do their thing. If you're a coach and your clients are achieving
goals like crazy thanks to your guidance, share their results in the highlights too. When chatting
to your followers in the DMs, ask them whether you can share a screenshot to your stories if they
said something nice about you or your business. I guarantee you, most of the times you'll get a
yes and it's a brilliant way to display positive feedback that feels very native to the platform.
10. DELIVERY & RETURNS
If you're shipping physical products, you know it's a must on your website. But why not make it
easier for the potential customers to find the info on Instagram? It's less clicking for them
and therefore can make them more likely to buy from you then and there. Have all the details
on international shipping, your policies and the refund procedure saved in your highlights.
11. RECOMMENDATIONS
People love to know what others are using. It's a great way to discover new things that they can use
themselves and for you, it's another way to serve your community. It can be book recommendations or
favourite skincare products. Just make it consistent with your brand.
If you use and love a project planning tool, share it with your audience in Stories. But
don't stop there and save it for later so it can be easily found. Not only is it a
resource for your existing audience, but it brings value to your potential followers, too.
12. RESOURCES
And speaking of resources, this one is a gold mine. No matter how you serve your community,
sharing resources for them to use is the ultimate way of providing value.
Be it your lead magnet freebies or an educational webinar that solves their problem,
having it listed in your highlights attracts an engaged audience. If you have a list of tools you
use and share on your website, translate it into your stories and save. It really has the potential
to transform your followers into clients so try creating a Resources highlight for your audience.
13. FAQ
I've spoken about education many times and a Frequently Asked Questions section
is a fantastic way to answer the audience's questions
before they're even asked. Or if you get the same questions over and over again on Instagram,
save the answers in the FAQ Highlights and save yourself some time in answering them. Plus,
if they still keep popping up, you can just direct them to the highlight.
14. RULES
I like the idea of having a set of rules for your profile. We've all seen audiences go
rampant on some profiles and the creators are then really struggling to keep everything in check.
Having clear rules for your profile might make your audience self-moderate - at least to some
extent. Lay out a few organizational guidelines so that people know what to do. For instance,
if your clients DM you about delivery issues and you're Instagram Inbox is not the best way for
your team to handle these, tell your clients in the stories where they should contact you
if they have problems. If you're a True Crime podcaster and gather case suggestions from your
audience through a specific email address, that's how you keep the listeners informed.
And if someone breaks the rules repeatedly, there's no need to feel guilty when acting
in line with your principals. After all, they're all there, saved in your highlights.
15. TUTORIAL
I love tutorials, they're a great way to quickly learn through practice. Share a how to with your
audience on the subject they're looking for and you're again giving them value.
Educational content is always doing well, no matter what platform you're on,
and saving a tutorial in your highlights is a sure way to tap into this on Instagram.
Remember, don't hoard knowledge forever but apply it to your account straight away. DM me or tag me
on Instagram if you improved your Highlights after watching this video - I always love to
see what you create! If you'd like to raise your Instagram game, check out this playlist for some
more actionable ideas to implement. Comment how you use your Highlights and your ideas down below
and let's help each other out. Share this video with a friend that might need it
and like this video if you enjoyed it. Thank you so much for watching and I'll see you next time!