- Emily,
Julie,
Phil,
Christopher,
Linda.
Which one should I hire?
An employer gets hundreds of resumes
every single day.
With the global financial crisis,
all the companies out there,
they're hiring fewer people.
Millions and millions of people
are filing for unemployment.
What does that mean?
It means that there are fewer jobs
in the marketplace.
And there are more people
competing for those jobs.
The good old just a resume,
it doesn't cut it anymore.
You need to stand out.
How do you stand out
when the marketplace
is so competitive?
And companies, they have less resources.
That means they're hiring fewer people,
and they're looking for better people.
Yes, they are still hiring,
but they want that dollar
to go a little bit further.
They don't want just good,
they want great.
they want the best of the best.
So, what could you do
to stand out
in this year,
to make sure that
you get hired for your next job?
I'm going to give you
a few crucial ideas
that are different from what
most job experts would say.
I'm going to share with you
from an employer perspective,
from a CEO perspective,
from a VP of HR perspective,
what are we looking for?
And how could you stand out
when we get your resume?
So the number one tip
that I could give you
that has worked for
thousands and thousands of professionals
that I teach this technique to
is don't just
send in a resume,
because a resume,
we cannot tell the difference?
All the resume looks the same.
They all has all the bullet points,
your experience, your credentials,
and maybe your hobbies,
a couple reference,
letters and all that.
It all looks the same.
So, instead of just sending in a resume,
you send in what I call a video resume.
So, on top of your resume,
you sent in a video
selling the employer
why they should give you that interview.
You're not trying to
sell them in the video
on why they should hire you.
No, your first objective
is to get that interview.
In that interview,
you impress them enough
so they could hire you.
That's a second step.
But the first step is,
how do you even get their appointment?
How do you get their Zoom?
How do you get their face to face?
That's the first step.
So think about this.
I've got a hundred resumes
in front of me.
They all look the same.
They all sound the same.
But with your resume,
you attach a video link.
I click on the video link,
and I could see you,
I could hear you,
I can sense your emotions.
And now out of everybody else,
I remember you.
Like, "Hmm, this person sounds interesting."
I can see what this person looks like.
I can see how he or she conducts yourself.
You sound professional.
That's interesting.
Think about it.
Do I really want to go through hundreds
and hundreds and hundreds of people,
or, that sounds pretty good.
Maybe I should interview you first.
That's what you want to do.
Get them to interview you first.
Now you might be wondering,
"But then I'm not comfortable
"in front of the camera.
"Like, what should I do?
"Can you give me some video tips?"
Yes, I could give you some video tips.
When it comes to making a video resume,
one of the most important things
that you have to focus on
is actually your sound quality,
not video quality.
Because, when you sound good,
you sound professional.
Now, you could easily
use your iPhone, right?
A smartphone, to make the video, a selfie.
That's perfectly fine.
What I would recommend
is you get one of those lapel mics, right?
You can get that from Amazon,
attached to your smartphone
and you do yourself a video.
You know how sometimes
when you make a selfie video
when you're outside,
it's a little bit too noisy,
it's got too much noise,
too much echo.
You don't want that.
You want them to
hear your voice.
You want them to hear your story.
You want them to hear your background.
So, a lapel mic, it makes
the video much more intimate.
So you could use a selfie video
or your webcam,
but make sure you
get a good mic
or invest a few dollars.
Get a good mic
so that they could hear you.
Use the same mic if you want to
when you do the interview as well.
And the second tip
that I have for you for making video resume
is your environment.
Make sure that you're
in a quiet environment
Not a whole lot of noise,
not a whole lot of people
walking around in the background, right?
If you're making this video
from your home,
that's perfectly fine.
Make sure your background is tidy
because employer looks for that.
If I see
like a messy things in the background
and things like that,
it tells me who you are.
If you are smart, by the way,
here are some good tips,
put some books in the background
so that the employer knows that
you are a learner, right?
You like to read.
That's a good sign.
Like put a few things that shows
a little bit of your personality.
Number three, lighting.
You don't want a background
that has got too much sunlight
because then you look underexposed, right?
Your face looks all dark,
that's not good.
You want to make sure that
the sunlight is facing this way
so that they can see your face,
they can see your facial expression
they can see your body language.
So, those are the three tips.
So, exactly what should you say
in that video resume
and how long that video should be?
I believe your video
shouldn't be more than
five to 10 minutes long.
Why? You don't want to give them too much.
You don't want to give them too much
that they don't want to interview you.
You just want to give them enough,
so they're curious,
they're interested and say,
"Hmm, this person could be
a good fit for my company.
This person will make a great team member.
Let me find out more.
Now instead of competing
with those hundreds of resumes,
you got the first interview.
And that's the goal.
And that's what I want to help you with.
So, exactly what do you say in the video?
Now I'm going to give you
a step by step outline.
All you need to do is just
fill in the blank
and follow this step by step outline.
One tip I want to give you is
make sure you rehearse,
two three four five times.
That's the great thing about video,
you can we take it again and again
until you feel comfortable with
that particular version,
then you send it out.
Now, am I saying
that you got to do this
for every single job you apply?
No, but for the ones
that you really want,
out of the hundreds of jobs
that you apply,
the top three four five dream jobs,
those are the ones you want to
apply this strategy with.
You got it?
Okay, here are the seven components
of that media resume.
First, tell them where you saw the ad.
Maybe you saw the ad
from one of those job sites,
maybe is from a referral, doesn't matter.
Or maybe it's from LinkedIn.
Acknowledge that. Tell them
where you saw the ad,
so that they know,
"Okay, you saw my ad,
"you know, the position that
"I'm looking for as an employer, great."
So that it doesn't feel like
a spam message.
You want to make it very personal.
You do not want to make
one video resume
and send to a whole bunch of people.
No, you're talking to that director of HR,
you're talking to that
human resource manager,
you're talking to that CEO,
one on one, just like this.
Mentioned their company names
very early on, in the first few seconds
where you saw the app.
That's component number one.
Second, acknowledge the fact that
they are getting a lot of resumes.
You could say something like this,
"Hey, Mister HR person,
"I know you're probably
"getting a lot of resumes
"and you're not quite sure
"who to hire
"and which one
"is the ideal member for your company
to join your organization."
You acknowledge that upfront,
because that's what they're going through
looking at a bunch of resumes.
Yeah, that's exactly what I'm going through,
although they don't say it out loud,
but that's what they're thinking.
So that's component number two.
Component number three
in the video resume is
you summarize who they're looking for.
Your company is looking for
so and so, so and so,
so and so, so and so
with these kind of qualities, you summarize.
So it gives the employee the comfort,
not only you know a little bit about my company,
you know who I'm looking for
and you know what I'm going through.
Great, in the first 30 seconds,
one minute, I like you. That's good.
You want them to like you.
Component number four, you'll love this.
You bring up the objection
that they might have.
Example, let's say you're
looking for a certain position.
And that is a position that you want,
but you lack
a little bit of experience, right?
Just missing a little bit.
Don't hide, bring it up.
Bring up the objection.
So you could handle it, right?
You're selling in the video,
so don't be afraid.
If you lack a little bit of that experience,
bring it up because
you could say,
"I know that who you're looking for is
"this and this and this
"and I know I am missing a couple things, but."
Then you explain
why you're the perfect person.
Yes, you lack a little bit of experience,
but you are dedicated learner,
you're willing to learn, right?
You are willing to go the extra mile.
You'll make it up with hard work.
Whatever it might be
and then you share a little story
on how you did that in the past.
Or maybe you're a little bit young,
you look a little bit young.
Talk about that.
"I know what you're thinking.
"Maybe you're not looking to hire
"someone like myself.
"I look a little young."
And then you talk about, but.
Or maybe you look a little bit older.
You explain that as well, right?
"Maybe you're looking for someone that's
"a little bit younger
"with more vibrant energy."
Whatever might be, but.
And then you explain what it is.
So don't hide the fact
because that's what they're thinking.
So very early on
when you handle that objection,
it gives the employer the comfort.
"Okay, you're not trying
"to hide anything from me.
"I like that."
Component number five,
this is the key.
Tell them why you are different.
See, this is why the video resume
strategy is so genius.
Because, when I cannot tell
who is better,
what makes this person
different from that person,
you just help me
in two to three minutes,
why should hire you
and what makes you different
from everybody else.
All those other applicants,
they never get the chance.
They never have the opportunity
because they cannot do that
through just the words.
But you do that through a video
and you tell them
very precisely, specifically,
what makes you different
from everybody else.
Component number six,
this is where you share
a little bit of that personal side.
A little bit of your interest and hobby.
Now it could be 30 seconds, 45 seconds.
Ideally show it,
don't just tell.,
maybe you like martial arts
show a little bit of you
training in 30 seconds.
You're going to the gym
or something so they get a taste
of who you are personally.
Indirectly, you're telling the employer,
Oh, maybe this person could focus,
this person has discipline,
or this person enjoys team sports.
This person is a team player.
Show a little bit of that, Alright?
If you like to play basketball
or soccer, whatever it might be,
just 30 seconds.
See, now again,
it makes you multi-dimensional.
It makes you more interesting,
not just a piece of paper.
Last, component number seven,
the most important component of all.
You give them a very clear
call to action.
Here's what you don't want to do.
At the end of the video,
"Well, I hope you enjoy my video.
"I look forward to hear from you."
No, don't do that.
Give them a very clear instruction.
What do you want them to do?
Here's a link,
book a time with me.
You should get one of those
scheduling software, Calendly
or ScheduleOnce, one of those,
get a booking link
so they could book a time with you.
You want to make it easy.
Don't make it hard for them.
Where's your phone number?
How should I book a time?
No, tell them, at the end of video,
Here's a link, click on the link
and book a time with you.
So that's your interview.
See, hundreds of resumes.
I got your resume.
I got your video.
Well, you understand my company.
You know what I'm going through.
You tell me why you're different.
I get a glimpse of your personality.
You make it easy
I click on a link
and I book a time with you.
Do you see the difference?
This is how you make
your resume stand out.
Good enough is not good enough.
If you do the same old same old
and trying to get a job
in the middle of a financial crisis,
Forget it. You'll be like everybody else
you can't get work
you can't get income.
Now I understand and I know that
this may be
outside of your comfort zone.
This is new to you,
I have put together a simple,
perfect video checklist
that you could download for free.
And when you do so I'm also going to give you
an actual example
of what a good video resume
should look like.
You see an actual example
and it's completely free.
All you have to do is click on the link below
and download it now.
So, you have a little bit more clarity.
So you get that extra confidence
next time when you
submit that video resume. Good luck.