This video is sponsored by Squarespace. Ahoj! This is Zdenka! Another creative
camera challenge is here with any camera, you can use smartphone, mirrorless, DSLR you name it.
Well as the title of the video already suggests, the theme is RED. Let’s talk about
meaning of Red color and where you can find it in photography. Lot of photo examples are coming up.
RED is a vibrant color which can mean many things. It is a color of importance and authority.
Color of blood, passion, seduction, intimacy and love. It has become a symbolic of sacrifice,
danger and violence. Red can also mean vitality, danger and embarrassment. It is a color of fire,
it can also signal destruction, warning, warmth or heat. Red has become a sign of status and royalty.
This color has been used lots during celebrations and ceremony. In nature, you can find it in leaves
during the fall time or during sunset when the sun goes really down and everything gets red.
It's a meaning of seasonal change and time. As a photographer you can use the red color
to make the images stand out and get your message across. Well, let's talk about different types
of photography and how you can actually use the red color in them. Street photography is
all about capturing the life on the streets and the candid life, the candidness. Well,
where can you find red? When you look around, you can see them in the traffic lights in the
car light, maybe some advertisements, some signs, some parts of architecture
have red in it as well. For street photography and candid you need to train your eye. You need
to be able to find it. But once you find it, it can certainly help you to have the image really
stand out. For example if I am taking a photo of a busy street, where there are all kind of colors,
everything looks kind of like a mess. But if there is a big object which is red and is really in a
center of attention of the image then the eyes are immediately drawn to that object. The photo
will definitely stand out. Frist photo I would like to show you here is from Czech republic.
I took this photo when I was there few years ago. Look at all those cups on the fence.
Well, the red ones are certainly bringing the most attention. Another photo is also from Czech
republic. This was in Sternberk, smaller city. I just loved that bicycle cut in half attached
to the doors. The vibrant color is certainly seen from far away. This last photo I took in
Collingwood, here in Ontario Canada. I was playing a bit with colors but liked this combination the
most. Made everything black and white and only left the red color stand out. Portraits will look
very dramatic if you add something red to them. Red lipstick, red nail polish, perhaps sunglasses,
hat, purse, shoes or parts of the outfit. It will show the emotion and passion. Red
is like a leading lane. When you look at the photo where there is something red,
it will lead your eyes literally to it. I love taking beauty shots especially with amazing make
up and wardrobe. I miss so much working with models. I just want this virus thing to be over
finally so I can start working with them again. As you are looking at these photos, the lipstick
sometimes and nail color doesn’t photograph exactly bold red, but you can certainly change
the color or tweak it in photoshop to make it look like that. Especially when you have other color
in the photo but you realize that it would look so much better if you changed it to red. Next 2
photos are with a very colorful wardrobe. It can be very rich looking. Take a look at this photo.
Sometimes you don’t have to have too much red in the photo. Martina is only wearing a red belt
and still the belt draws my attention to it to notice that. And this one is one of my favorites.
Christmas seasonal shot. I’ve photographed this one for stock. Food has tons of red items.
Strawberries, cherries, tomatoes, red peppers, hot peppers. When you look at the red food, you know
immediately how it tastes, how you gonna feel after that so it can be sweet, it can be spicy,
it can warm you up especially in the winter months red tomato soup. Red wine would be another one.
Do you remember these photos? This one was taken in the studio. The frozen fruit brings
lot of attention. Another one of frozen fruit this time in natural light. Last one is the Bayllies
ad. That was quite time consuming shoot but it was fun. Nature and Landscape have lot of red color in
it. The most typical ones are flowers, little bugs ladybugs, or butterflies with red wings, birds,
sunset. Beautiful sunset, fall leaves. Well if you pair the red color with green, you are gonna
create yourself a very strong contrast. Next time you are out in the nature, keep your eyes open,
look for red. I will never forget these sunrises. 2 years ago I was filming early in the morning
and when I saw this I took it just with a smartphone. I never realized our hometown could
look like that. Every day you get different cloud formations, different colors and different looks.
This one is from Slovakia. I am missing those tall mountains. I loved the red boats and details. Such
a great contrast with green. Speaking of contrast of red and green. Next 2 photos are portraits
they are not landscape but I wanted to show you how it's going to look like when you pair green
and red. Abstract art photographers use red to help you understand what they tried to tell you
through the image. Another areas of photography like sports, events, still life, advertisement,
the list can just go on. There are so many places where you can find red. This abstract photo I
took for stock. Flowers with splashes. This photo was combined in Photoshop. I took photos of milk
splashes separately and then changed the color in a post to match it with the color of the flowers.
The medal… Yes I went a bit overboard with red on this one. Next 2 shots are just photos
of products. If the red wasn’t there in the photos it would look quite dull and boring.
The red gives it the special punch in the photos. Double exposure. Fun thing to do with a camera.
You just never know how the result will turn out. And this photo is one of the most favorite wedding
photos I took. Pitch black church. I only used the bulb light as the main light source. The red
carpet is leading your eyes to that couple. The photos can be typical or they can be different.
How about instead of just taking a photo of a red object on white background or black background,
how about you put it on red background? And then just use shadows. Put the shadows to work.
How about grabbing an RGB light, turning it into red, change the look
of the image or grab something soft and just put it very close to your lens to
just get the little red in the shot. Think outside of box. Well, how can you submit the photos?
First of all…. Thank you very much Squarespace for sponsoring today’s video.
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trial and when you are ready to launch, go to squarespace.com/zdenka to save 10%
off your first purchase of a website or domain. All right creative camera challenge time. You
may submit your “Red Theme” photos for a chance to be featured in a review video in early July
on this channel. Where can you submit the photos? First of all, the deadline is June 30th, 2021. You
can upload the photos to Facebook group called ZD Camera Challenge. I am gonna link it below
in video description or you can post it to your Instagram account and use hashtag #zdchallengered.
I cannot wait to see your work. Hit the thumbs up if you want to and don’t forget to subscribe,
questions, comments, leave them below and I’ll see you in the next video. Cau… Ahoj..