- In this video, you're gonna learn five easy ways
to rank videos on YouTube fast
and we're starting right now.
(intense rap music)
What is going on?
My name is Nick.
Welcome to another video.
If this is your first time here
and you want to learn how to grow your channel,
make videos and all types of other YouTube related stuff,
start now by subscribing and clicking the bell
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Today I have a very special guest for you.
His name is Brian G Johnson.
He is the author of Tube Ritual
and he is going to show you how he ranks his videos
on YouTube fast.
Brian G Johnson, how's it going?
- Hey Nick, I'm doing good.
Can't wait to share.
- And real quick, I know that not everybody
is well-versed in SEOs.
So, if you have any SEO questions for me
or Brian, let us know down in the comments.
So, Brian, I notice your channel's been blowing up lately.
So, why don't you share what exactly
it is that you've been doing
to get such awesome results on your YouTube channel?
- Absolutely Nick.
It's all about ranking videos here on YouTube,
when you do that, you start showing up
not only in search but in suggested
and great things happen.
- So, how exactly would you do that?
- Step number one, keyword opportunity.
Here's what's up.
It's not just about selecting a keyword phrase
that you're gonna include in your title and your tags.
It's more about identifying a keyword phrase
that's gonna be easier to rank for.
First, identify a keyword phrase you may wanna target.
Do that by just going to the search bar.
When you find a phrase that makes sense for your video,
then what you're gonna want to do is pay attention
to how many video results are showing up in YouTube.
This is very simple and will really give you an idea
of just how competitive it's going to be rank
for your video.
- Okay, that's good info.
How can we ensure even better rankings?
- Okay Nick, check this out, this is the ninja stuff.
What you're then gonna want to do
is you pay attention to the top 10 video results
and how well they're optimized for the keyword phrase
you may want to target.
Do this, first take the keyword phrase
that you may target and then in a browser
like Chrome or Firefox, simply select edit
and then find, and you're gonna copy the keyword phrase
into the browser find the window.
And when you do that, any videos that have a video title
and or description that includes that exact keyword phrase
is going to light up.
The more videos that are highlighted or lit up,
really indicates that a lot of videos are already optimized
for relevancy and you're going to get less of a boost.
- I mean look, this stuff is not rocket science, right?
What Brian is explaining to you right now,
it's the easy way to do this.
You can just take some basic practices, put 'em into play
and then you're good to go.
Brian, what else do you have for us?
- Step number two, create a video title
that includes the target keyword phrase,
you identified in step number one.
It's really that easy.
Here's a few tips.
Less is more.
The less words you add to your title,
the more relevant your video title will be
and the more juice YouTube is going to give you.
- Look, here's the thing.
A lot of people don't do a lot of the stuff
that Brian's talking about
and that is why they have difficulty ranking their videos
because you can break this stuff down in a real simple way
or you can make it really complicated
and try to make it like it is rocket science.
And when you do that, all you're doing is creating
a more difficult situation for yourself
because you're making it hard to understand.
So, Brian, what else do you have for us?
- Tags, brother.
Step number three, relevant YouTube tags.
Do this and you'll drive even more views
to the videos you publish.
Take the keyword phrase that you identified
in step number one, enter that into YouTube
and then see if you get additional suggested keywords
for that phrase.
This is called keyword stemming
and it basically means that one keyword phrase
has stemmed and created a second.
Add those keyword phrases to your YouTube tags
and you'll be able to drive more views.
Example, look at my YouTube tags video
and you'll see I'm ranking for numerous keyword phrases,
beyond YouTube tags.
Like, YouTube tags to get views, YouTube tags tutorial,
YouTube tags 2017 and more.
It's about leveraging the very thing that YouTube rewards
and that's relevancy.
- Okay so now for the good stuff.
There are also some super secret ninja tactics
that you can use to help you boost your rankings as well.
Brian, lay one of those on us.
- Step number four, say the words that you identified
again, in step number one.
Again, not rocket science, yet so powerful
and most YouTubers just don't take the time to do this.
If you identify the keyword phrase you want
to rank for first, then all you have to do
is say those words.
And, what happens is, as you create and upload the video,
YouTube is going to create a closed tran,
what's it called Nick?
- I think closed captioning is the words
that you're looking for.
- Clearly it doesn't take Stevie Wonder
to see that I just said, closed captioning.
The fact of the matter is YouTube will create
the file, the closed caption
and when you say the words,
then the target keyword phrase is not only in the title,
in your tags but it's in the closed caption
and that'll help your video rank even better.
- Okay so this is all well and good for,
doing your titles and tags and all of that good stuff
but there's also another aspect to all of this stuff.
This isn't specifically SEO related
but it kind of is because it also helps you rank
when you're getting clicks.
Brian, can you expand on number five?
- Step number five, exact match focus thumbnail.
This is actually something I talk about
in my book Tube Ritual.
When a viewer is on YouTube,
whether they're browsing or searching.
They're not reading but their brain is comprehending
and they're searching for the right video.
When you create a clean simple thumbnail
with fewer words and you follow best practices,
that video is going to stand out.
It's going to pop.
Pop, pop, pop, pop, pop.
On YouTube, you're gonna get more clicks,
which means more views, more retention.
And that my friend, is how you rank a video.
- If you want to know more about Brian,
make sure that you click the card up here
or the link down in the description
and go over and check out his channel.
Brian also teaches YouTube creators
how to grow their channels on YouTube
and different things that they can do here
on the platform.
So, make sure that right now,
you go ahead and click the card
or you click down in the description
to head over to Brian.
- Hey Nick, it's been a pleasure and you're awesome.
- If you want to learn how to grow your channel,
make videos and all types of other YouTube related stuff,
start now by hitting the round subscribe icon
so you don't miss anything.
Thank you so much for watching.
I'll see you, next time.