Andre: Hey guys. I'ts Andre from the High Performance Academy.
We're here with Eric from MST.
Now MST has just got the new Brainwave system
here that they are promoting.
So, Eric, first of all let's talk about Brainwave. What is it?
Eric: Absolutely. Brainwave is a new idea for MST.
We wanted to stop making so much of an MST product,
and make more of a product for the industry.
Currently, you can buy computers that says
Intel inside, or a radio that says Bluetooth compatible.
Basically, this is multiple products that all comunicate
through a single place.
We thought, let's take that same idea
and bring it to the automobile.
We're working with manufacturers, what they'll do,
they'll put a Brainwave logo on it,
and the industry can buy products,
you might order something from a parts catalog,
and it'll say Brainwave compatible.
Then, you'll know it's part of the Brainwave.
It'll plug in. The advantage there is you can
buy multiple products, multiple companies,
and share sensors.
You might be able to have you air suspension
looking at the transmission and looking at vehicle speed,
so, at a certain RPM or certain speed, it lowers the car.
You might decide to install a new dash on your car,
and rather than having to add multiple sensors,
the dash just plugs in and gets all the sensors
from the network and communicates.
We're using a single connection system. It's all the same.
One wire from the front to the back of the car
everything would just T into it.
It's fully expandable. You can make it as simple,
or as complicated as you need.
Andre: So, basically, you talking almost like a
[unintelligible] network on steroids, I guess.
Eric: Essentially. A [cambus] system is kind of like ice cream.
There's many flavors, this is a flavor.
It's just a much better platform if you will.
Andre: So, let's talk about one simple example,
let's talk a fuel pump.
Unlike a cam muscle, which is any communication
data, your Brainwave bus or communicating system
also includes power and grounds, that's correct.
Eric: Well, to an extent.
anything that's going to move current, if you will.
Obviously, that's going to require additional
power and ground, however, if you look at
a current fuel pump, you know,
a fuel pump turns on and off.
There's nothing really spectacular about it,
by intergrading a system like this,
it allows you to look at fuel pressure differences.
To say, well, I got this much pressure in
this much pressure out, I might have a 40% life expectancy on the filter.
Same thing for pump life.
It allows you to monitor things you can't do right now.
Andre: So, it's going to make, basically,
bolting a car, piecing together a car and modifying
a car much simpler, because all of those components
is just to plug together and work. Correct?
Eric: Absolutely. Absolutely.
If you think about it right now,
if you have a car that's working,
an you got gauges in the car,
and you decide, well, I want to add a dash.
Or, I want to add, you know, anything,
you might have to stack multiple sensors,
multiple harnesses, if you're wiring multiple parts
in the car, you might have 10 wires for each product,
and you get a giant wiring harness in the end.
Plus, you got sensors stacked on top of each other,
where this says well, we already have low pressure
let everybody have access to it.
At that point, it plugs in and their all working together.
Andre: That's a smart idea, and I know that a lot of people
get put off modifying cars because of that wiring,
a nightmare so, anything that can make that simpler
got to be a big advantage.
One of the problems, I guess, I see where this is
you really need this system to fly for it to work well,
you're going to need to get a lot of manufacturer
support out there. Has that been much of a challenge?
Eric: Oh! You know what, to my surprise
it's been a huge deal for us.
We brought this on board, and we kind of showed
it the other manufacturers 3 days ago.
Withing 24 hours we had multiple companies
wanting to work with us, and even now we
still got guys stopping by the booth wanting
information, they want to be a part of it.
I think they realize there's a nitch in the market,
and there's something missing, and this is the opportunity to fill that.
Andre: Great. This product, obviously, you're really
only promoting it here, it's not really something
that's out there, and you do need that manufacturers support.
What's the time frame do you think we would
be looking at before a Brainwave is actually
something they we'll seeing on aftermarket products?
Eric: Well, I'll tell you this?
MST all ready has a couple of products like the
Atomic LS and the transmission controller that
are Brainwave compatible, and early on, we've had
a couple manufacturers that have been on board,
so, you know, I don't think Brainwave will ever
be completely finished. I think it's going to continue
to evolve, but I think, probably, within the next
6 months or so, you'll start to other manufactures
have product that's ready to jump on the bus.
Andre: It's a really exciting technology,
anything that makes our lives easier in the aftermarket
I'm all for it. I can't wait to see where it goes to.
Thanks a lot for taking the time to talk to us.
Eric: Absolutely. Thank you guys for stopping buy.
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