- You have a great idea for an e-com store.
You've got some awesome products.
Everything is set up and you're ready to sell
but will it work, when you launch will you make money?
Those mountains of profits rolling in
all those customers, buying products from you,
all those sales racking up in your Shopify dashboard.
That's the dream, and so you hit publish and you wait.
Then you get a sick feeling in your stomach,
will anyone buy my stuff?
Why aren't I getting any sales?
Maybe you felt the same
when you started your first e-commerce store,
that nervous feeling in your stomach.
You thought that as soon as you hit publish
the sales would just start rolling in.
If you didn't run any strategies to get traffic
to your store, then I'm sure you would just like me
and you were sadly disappointed.
No, I didn't become a millionaire overnight
but the good thing is if you use something like Google ads
you can quickly test and see
if your e-com store and products are going to work.
This is why I love Google ads so much,
people go to Google with a clear problem,
they want a specific product, for example,
searching for trash cans for cars, trash cans for cars
and boom if you set up your Google ads properly,
you can show every single time someone searches
for this search query.
If you're selling these trash cans for cars,
then boom that person can click through,
go to your website and buy your products.
Man it's awesome.
And that's why I love Google ads
because when people go to search,
they're showing clear intent to buy.
You're not trying to interrupt them
with an ad when they're doing something else
which does work as well,
but with Google, you can see
that people are actively searching for what you're selling,
and once you have that search traffic going to your site
you just have to make sure
that you give those people exactly what they want.
They are on your website,
now it's just about tailoring your website
and your products for those people.
So how do we do this?
Well, every way they interact with you
and your store is a form of feedback.
Did they purchase from you?
Great, that shows you're converting them
but every point up until that conversion is important to,
how long do they spend on your product page?
Do they scroll down?
Do they add to cart?
Do they check out?
The more you optimize this the better.
This is all good data
but what's even better is actually talking
to your customers and finding out what they're looking for.
The easiest way to do this,
is this just set up a live chat on your website
and put your phone number in the header.
We even call our customers after they get the product
and find out how they're finding our product.
Yes, I know it sounds weird.
We call them through Skype to actually save money
and so they can see it's coming
from a landline number rather
than a cell phone or mobile phone.
But man, the data we're getting from this is insane.
We learn so much and we take that knowledge
and go to our website
and improve the website based on what people want.
If a customer really cares about a certain feature
that we make sure we highlight that on the product pages.
And if you don't want to call your customers
there are so many other ways to go about talking to them.
You can find them on forums or find them in Facebook groups.
You can also check out your competitors
and see what they're doing well and not just the ones
in your country, but all around the world.
You can pull from what they're doing,
that's working and use it for your own store.
Okay, Okay, I know I go on again and again
about talking to your customers.
I've just seen so many stores be absolutely turned
around by doing this.
And every time they come back and speak to me
like I'm the Messiah, that I had the secret answer
but honestly, it's just simple entrepreneurship guys.
Your customers are going to Google with clear intent,
they want to buy your products.
You need to figure out why they want to buy the products,
and then show that your store
is the best one to buy from.
You hammer this home with all the content
on your website, the text, their product images
the product descriptions, every single pot you can.
It's so powerful, man.
If you're paying for Google traffic
and increase your conversion rate 1%,
this can mean the difference
between losing money and making money.
You're already buying the traffic.
The traffic already wants to buy.
Now you just need to give them what they want
and craft your website specifically for them.
Let me show you some examples of this happening on real.
Okay guys, let me show you some examples
of this intent with Google.
So I just searched for white noise machine.
If you don't know what this is
it's just a machine that plays white noise like
and it helps you sleep.
It covers up background noise.
A lot of people will buy this
to help them sleep at nighttime.
So even just searching this,
you'll see the order complete it shows you
all these other ideas as well to block sound.
So that's a reason why,
of course people use it to block sound,
but make sure you emphasize that
on your product pages for babies
maybe you say this is perfect for babies to help them sleep.
It's shown this, this, this, this.
This is all stuff that you need to do.
People are looking, they're showing their intent.
Then you're gonna make sure that your ads
you target these people and get them to your product page.
For example, this first one here
the snooze white machine,
it's just like a little machine that makes this white noise
and they've made sure fall asleep, stay asleep.
Drive the noise and let your mind rest
with the snooze sound cocoon.
This product page is really well thought out
and they're targeting this keyword clearly.
All the shopping campaign is at least,
you've had some search campaigns up.
They could do it as well
target this keyword and then get them to the product page.
People are looking for this exact product.
So all they have to do is find out
what do these people want,
and they've obviously done this already
because they know, okay, all this sort of stuff
all these app enabled, it's got an app it's adjustable.
This is what people want.
So either they craft their product page
to answer these sort of objections.
These questions people have in their mind
as well as actually improving the product
which is another step, which is even better.
Okay guys, but that means nothing unless you communicate it.
That's the first example.
Guys, this is another really good example.
I just put in book holder for reading in bed.
People are gonna search for this.
Look at all the shopping ads coming up.
There's all these search campaigns too, coming up.
It's all search ads right there
and you can see people that are searching for this.
They're looking for, this is product here.
I actually from these ones here
there's a couple of them that are pretty good
but this is from Wayfair, Amazon, Etsy, Staples,
that's okay but there's no, I didn't see a brand store here
like a brand store that just sells this type of product.
So there's a big opportunity here
and when I went over to the Google keyword planner
you can find this in your Google account
by going to tools and settings, but keyword planner there
and you can search and see the estimated volume
of people searching for this sort
of search query every single month
and the potential estimated cost.
And here there's a decent number
of people searching for this product and the actual cost.
The estimated cost that's actually decently low
usually I'm seeing like $1 to $2
but for this that's an intent keyword.
People are searching for a book holder for reading in bed.
There's a specific use,
they're looking for a specific thing
and the competition didn't look that great.
Hey, this is an idea, you can test this out.
You can create a brand story exactly around this product.
You can see people are searching.
It's clear, it's getting about 1600 searches per month
that's just for this keyword here.
There's all these other keywords around it.
These other broad, broader keywords, long tail keywords,
you're gonna pick up with your campaigns as well.
People are clearly searching for this.
It doesn't look like to me
there's a lot of good competition here.
When I looked at the search results
and this is a great way to actually find products
and to build a store rather
than just trying to find random products
and then just running ads.
Before you even run your ads
you can actually see people are searching
for this as direct intense.
You didn't have to figure
out what audience to show for,
all the ad copy all that sort of stuff.
You can test this out,
see how they convert and then optimize from there.
Really, really, really good idea.
That's it for today guys,
I really hope that was helpful.
If it was, lemme know in the comments below
and give this video a like, I really appreciate that.
Tell the algorithm I'm making good content for you guys.
Thanks for watching guys.
Check out my other videos and I'll see you in the next one.
Bye for now.
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