(light playful music)
KARTHIK: Truth always needs a champion
and it's always been the case.
For 250 years, Britannica has been providing
trusted and verified information.
Britannica's mission is to inspire curiosity
and the joy of learning.
DARCY: We do that with informational text,
with providing journal and magazine content,
with primary source documents,
with multimedia, some images and videos.
RICK: We take the extra time and care
to make sure that our content is vetted, reliable,
and that when they come to Britannica
they know for sure that they're getting quality resources.
KARTHIK: We at Britannica are very lucky to have
people like Albert Einstein who have written things for us.
When you hear about Theory of Relativity
from Albert Einstein,
it's going to be very different from what you hear
from somebody like me,
talking about the Theory of Relativity.
You're actually hearing things from the person who's been
the closest to it.
Even though we've been successful for 250 years
we feel that we are in the infancy of our journey today.
From an education point of view,
we're thinking about ways to personalize learning.
Not everybody learns the same way.
RICK: Our flagship product for schools is Britannica School
and it's got content at three different reading levels
that every student can access.
KARTHIK: Instead of mass producing education,
can we start mass personalizing education,
so that education and learning becomes and exciting activity
so that life long learning becomes part of their DNA?
RICK: More and more we're getting into specifically,
"How do we support the classroom teacher?"
And that's where a product called LaunchPacks comes in.
LanchPacks has a social studies and a science component
that really helps provide content for personalized learning.
DARCY: So we work really closely with teachers
to help them reach their goals
and embed Britannica into their lessons
and into their classrooms.
RICK: They need to be able to know that they're going to have
the right types of content for each student
that are outlined in the standards today.
LaunchPacks gives them the the launching point
to begin to build those kinds of lessons.
KARTHIK: We have a strong presence in 83 different countries.
We have access to 150 million students worldwide.
DARCY: And it's a crazy number but the way that we do that
is we partner with schools, we partner with districts,
and we also partner with states.
KARTHIK: Our goal is to make sure that we're not just in
these 83 different countries that we are in today.
Our goal is to transform education
in all corners of the world.
We plan to do that by partnering with organizations
including the UN and the ministries of education
to really play a part in driving that transformation.
RICK: Government institutions,
media outlets like the New York Times,
museums like the Smithsonian,
they're all relying on Britannica as a trusted resource
for vetted information.
KARTHIK: We have 5 billion page views a year.
And we in the top ten reference category
across the world.
Learning happens when people communicate
and connect with each other.
So more of Britannica's focus going forward,
is gonna be on how do we start building communities
where people can have conversations.
RHEA: Our community programming really reaches educators
across the globe.
We do events that are very local
and we also lead trainings and we do workshops.
KARTHIK: Everyday learning is important
and learning can happen anywhere.
So on the discovery front we're doing multiple things.
Tomorrow, the dominant medium through which people
are gonna communicate with computers
and other gadgets is through voice.
So our goal is to figure out how do you become the trusted
voice assistant that's out there in the marketplace.
We've launched Britannica Insights
which helps people get good information.
And where Britannica has something meaningful to add,
that information is gonna show up on the top right.
It was very interesting when YouTube took upon itself
to make sure that it's providing better information
to the universe.
They reached out to Britannica and said,
"Could you really help us fight conspiracy theories?"
RICK: Britannica's been changing lives for 250 years.
I think really Britannica revolutionized
the way people learn and the way that people
have access to information and that's what
the next 250 years are going to be all about
is continuing to push the limits
in making knowledge available to everyone.
KARTHIK: How do you enhance curiosity?
Curiosity comes from people understanding
the joy of learning.
That's what we need.
And Britannica's goal, and our mission,
is to inspire curiosity and the joy of learning,
in new and engaging ways for the next 250 years.