We are interviewing Murray in the treehouse at the Morabito Art Villa
right okay so Murray thank you very much for having us here my youtube channel is
all about Airbnb and short-term rentals and boutique hotels and what you and
your husband have done here is absolutely magnificent so I'd love to
get your insight into how long you've been doing this what makes your place so
special and unique and then tell us a little bit about when you got started on
Airbnb and booking.com I think you said you use and just your impressions of
those new platforms how that you know 15 years ago when you started here there
was no Airbnb and there was no book ENCOM so in your own words just tell us
a little story and thank you so thank you how coming and loving your two
places to a cliff bending and this one which is the first that we did and we
start 15 years ago and little by little we did an estate with 14 bedroom alpha4
suite okay and half bedroom so this is 14 units half suites half bedrooms and
how big is the property itself do you know is nearly one hectare water party
with an 80 meter from beach in a Brava chungu amazing area so beautiful and
this a beautiful property first we did and continue to do weddings and
accommodation like or event or so again weddings and then
Superman's weeks or weddings usually is a three day right party and usually
people do the whole buyout yes so they ran the whole or even they
rent like a six bedroom but they privacy fooled the villa amazing and then as you
say Airbnb start booking start I don't remember who was the first and all the
life change because about renting is completely different the people they
come they stay very few and they come like to people familiar four or five and
the switch alerts right so before my year I can say I did it with to play
aunt five clients ten clients what and now is already hundreds and hundreds
amazing so it's a lot of works for us so what percentage what percentage of your
bookings do you think come from Airbnb versus direct you started it was just a
rental right yes just the right but also for all the community of adjunct
weddings and from Valley okay and now I can say I serve the easy from our
website okay I said from a bookie and served from Airbnb
okay it's quite treatment and also a chance for the wedding wedding planner
and do you see any changes in the types of people that come is booking people
different than Airbnb different than your own direct or everybody's the same
first we receive really all the worldwide okay so we have people now we
can say booking can bring China people Chinese P is that before we never had
and this is quite changing and for the behavior of the people you know is like
everywhere you have the beautiful one and you have some I don't know what they
want to find but yeah I'm not matching with what we propose right and so that's
an interesting thing in my youtube channel I talked about finding the right
people but in order to have the best experience as a host and as a guest you
have to find the right people the right fit the right culture because some
people might walk around here and say there's too many things in too many
antiques and I don't feel comfortable and then other people like Eric and I
were just like wow this is perfect right and so the more you can attract the
right people the happier you are as a host and the happier the guests are and
the better the reviews and it's just easier right it's not about the money in
the bookings it's about getting the right people here and speaking of the
money in the bookings what's your occupancy and you have seasonality in
Bali yes we can say that all the year is beautiful because you have the way
season and you have the dry season but you can come all the
but we can say if a very much is done okay low season and so during busy
season are you 70% full 80% 90% we can say this is more like 50 60 okay because
it's a high high market right and begin for Morabito a cliff is really 100
Kesang because I don't know say much to what we did then never seeing it and
there's much less availability right I mean there's a lot of places to stay
there in Changu at lower price and so one of the things that I teach on my
youtube channel also is know who you are know who you're trying to attract and
then charge a premium for it right so I'm very happy paying whatever we're
paying I don't even know what we're paying but it's perfect for me but
somebody who wants to spend less money wouldn't be happy here right and they
have other options but in Binion for instance is just not a lot of lodging so
people if they want to stay there and they want to stay at a certain level
they have to stay with you yes right there's not some other option that's
perfect any more plans to expand any other locations or
in France or anywhere or just Eastern farm like a hotel and welcome host we
give these two places right and in France we do an amazing place but this
is a private icing because we think will be too difficult to open Arabian
and it is I don't know if Pascal tell you it is houses on the lake floating
houses oh wow it's actually unique for me it will be great to share also but
may be difficult to do it with you know all the infrastructure to do the
maintenance we don't know yet okay well if I can be helpful and I want to
visit no matter what but you also as a friend I would love that very much thank
you I also you told me yesterday that your
son has a place in Binion also and he's only on Airbnb right how many minutes
great place he did the Sun and surf stay and Sun and surf stay right on the beach
and he has now seven units from bedroom to suite and he did something very very
cute with a small bedroom balcony and white hammock like a smile perfect so
it's really Instagram able and see that Instagram about he's got places that are
Instagram about to spread the word for other people to book yes and how is his
occupancy oh it's a steely open 100% 100% and when the people you know
sometimes they can send then these people from the beach that things is
walking amazing how cool is that Erica do you think she's behind the
camera so do you have any questions sweetie is there anything that we should
cover is there anything else you'd like to tell us or anyone that's me I want to
tell you that tonight if you are here we can have a cocktail oh you had the
sunset which is their fabulous yeah and we're in this treehouse which is really
amazing I mean I don't know how much you helped the Pascal said he was an
architect originally but he's never worked as an architect just for himself
but clearly he's a creative genius you just have to look around here and see
all of the different touches and inspirations and unique pieces of art
that he's collected or manufactured over the decades and you can see why people
like myself and others are drawn here right and it's just you can't find this
anywhere else and it's priceless so if this is what you seek then you pay
whatever it costs right and that's repeatable and sustainable no one's
gonna open up a competition right next door with this kind of art collection
that it's just unique and so the more that you can think about your business
in a unique fashion that's what's gonna be your competitive moat that protects
your business and I don't recommend and I haven't recommended anything that's
plain vanilla or for white boxes and don't compete on price compete on
creativity compete on hospitality compete on being friendly compete on
your natural resources and the natural beauty but make it so that people really
come here and develop a relationship with the proprietors you know Pascal and
Marie are walking around and introducing themselves with their dog Lulu in fact I
didn't even know who Pascal was when I was on the art cliff in bingin I was
just outside celebrating life and he came over and he started celebrating
life and next thing you know we're like in my own mind best friends I mean he
could probably care less about me I don't think so but we're like best
friends so I wish you absolutely nothing but success and if anything I can do to
help you promote your business anybody who wants to come to
Changu you must come here the Morabito Art Villa
we're staying in the canopy villa which is unbelievable we also have some
footage from the Binion cliff hotel which is fabulous in fact I hired a
professional photographer to come and shoot my family so that we have these
memories forever and these are the kind of little things in life that you can
just do and spice it up and remember and make it a celebration life is meant to
be celebrated and look at the smile on Murray
and you saw Pascal with the enthusiasm they're gonna live forever and
happy and I myself want to do that with you Erica and my kids and I don't have
Lulu here but I have my dogs back home and it's just these little things right
it's just these little things so thank you so much for sharing your home with
us it's amazing we open and we are so happy to have beautiful people like you
sharing thank you