- If you're watching a video like this,
it's likely because you have goals
you're trying to achieve on YouTube.
Maybe that's 1,000 subscribers and channel monetization,
or maybe you're thinking big picture
and you'd like to get that silver play button.
Let's take a step back though.
If you don't understand your audience,
who your content's actually for,
these goals could be impossible to ever reach.
So today I don't wanna focus on getting your first 100,
1000 or even 100,000 subscribers.
Today, I wanna focus on getting one subscriber
because if you can guarantee yourself
one subscriber every single day,
then there's no reason
you can't guarantee yourself two subscribers a day or 10.
What we're gonna do is create a hypothetical YouTube channel
specifically designed to appeal to Jamie.
Who's Jamie?
Well, this is Jamie.
Okay, sorry no, that's just a stick figure
I drew an Ms paint, but now they're called Jamie
and they are obsessed with our hypothetical channel.
The idea here is that we're trying to get
as many Jamie's as possible
to subscribe to our channel every day.
However, we don't really know anything about them yet,
except that they're are completely made up.
So we get to decide who we want Jamie to actually be.
To do this, we're gonna start with something
that you inherently love.
The thing that you would like to make
your YouTube channel about in the first place ideal.
For the sake of this video though,
let's say that you love collectibles
and none are more fun to collect
than Pokemon trading cards in your opinion.
And in making that one decision
we just made about our YouTube channels.
We just learned our first fact about Jamie.
They too love collecting Pokemon trading cards.
Unfortunately we just don't know
what types of Pokemon trading card videos
they would actually watch and then subscribe for.
And that is where the research comes in.
And this should be easy
because this is a very active community.
So finding YouTube channels,
Discord servers and subreddits shouldn't be a problem.
Of course I say that,
but you should probably understand that this step,
this research phase is a whole lot easier
when you love what you're covering on YouTube.
But again, hypothetically, we do love Pokemon trading cards,
so this is gonna be easy.
What we're trying to do right now
is give Jamie a more well rounded profile.
So it's really important that we take our time
and learn everything we can
about the people love this hobby.
Now, of course, we don't have a ton of time
to do that today.
So we're just gonna focus on a couple of things,
but obviously when you're doing your own research,
you'll wanna dive a lot deeper.
We'll get our research by doing the most obvious search
we can think of on YouTube, which is Pokemon cards.
And it looks like
there is a lot of new content ranking
for this term right now
we have massive channels
getting tens of thousands of views
in their first day of uploading.
We have one here with 1.5 million subscribers
and a hundred thousand views from just 22 hours ago.
The titles and subjects
of these first three videos are very revealing,
they revolve around shopping for cards,
secret places you can find them
or getting packs of cards and opening
as many as you can on your video.
Let's take a quick look at the VidIQ search panel
because when we look at the search term Pokemon cards,
we have 60 out of a hundred for an overall score.
The closer that is to a hundred, the better.
This means that the volume of searches is very high
in this case 71 and the competition is medium,
it's right down the middle.
We've already decided what we're gonna cover
on this hypothetical YouTube channel.
But after seeing this,
I feel even better about this decision.
So after looking at some of the largest channels
in this space on YouTube,
we've learned one thing about Jamie,
potentially, they love watching people
unbox Pokemon trading cards.
So the next thing you wanna do is take some notes,
write these things down as you're doing your research.
And there's obviously a lot
we can still learn just on YouTube alone,
but we're gonna look at some other communities
as well to see what's going on.
Our next stop is the Pokemon TCG subreddit,
It has 146,000 plus members,
it's very active.
The top post is actually pinned by the moderators,
it is the weekly pricing, buying, selling,
and grading, general questions area.
In just taking a quick glance at this post,
we can see that people are talking
about having their childhood collections
graded to learn their value.
Now I'll be honest,
I don't actually know a lot about Pokemon trading cards
so the concept of grading is kind of new to me.
However, that might be another fact
about Jamie that we need to discuss.
And now as the creators behind this channel,
you and I get to make a decision.
Do we want our hypothetical Pokemon trading card channel
to be specifically for people
who are just getting into the hobby?
This decision changes the entire course
of the videos we're going to be making.
On a very personal level,
I actually relate to that content more
because I don't actually in reality
know a lot about Pokemon trading cards.
So in this case, I'm gonna say yes,
I'm gonna say that Jamie
is somebody who new to collecting Pokemon cards,
but they desperately want to get into it.
Obviously there's a lot more
we can learn from the subreddit,
so if this was the niche you were looking in,
you'd wanna spend a lot of time here,
but now we're gonna look for another area
of the internet where fans
of this hobby might be hanging out
and that is Discord.
I'm gonna do a quick search for Pokemon cards
and using Discord's discover feature
we see a lot of different communities come up.
What I'm specifically looking for
are the names of these communities,
what they claim they're about,
and perhaps the amount of members within them
and low and behold, there's a couple back to back ones here,
we have Pokemon trading card deals
and they have 13,000 members
and then there's our Reddit community again,
but on Discord with 11,000 members.
If Jamie is somebody who's just getting into this hobby,
I think we're gonna wanna learn a lot
about how to score deals on these cards.
So I'm gonna join Pokemon trading card deals.
Discords are often broken up into different sections
and this one is just
like a lot of the ones I've been in
and we have a section here for deals
and you see the different channels lighting up right now.
There's Amazon, barnes-and-noble, best-buy, eBay, game stop
all the different places where you can find Pokemon cards
and this community is going in
and just sharing things that they're finding.
For example, somebody who walked into their local target
saw this giant display of cards.
So let's go back to our list,
we know that Jamie is somebody who loves watching videos,
where people are unboxing Pokemon trading cards.
We also know that they're very new
to the hobby of collecting Pokemon trading cards
and therefore, they're probably gonna be out there
looking for deals.
Another thing I learned while searching
through that discord server
is that Pokemon cards can be incredibly expensive
in seeing that it kind of leads me
to another philosophical question about Jamie
is Jamie trying to collect Pokemon cards
to make money or are they trying to collect them
for the sake of just building the biggest,
most amazing collection that they can?
For the sake of this hypothetical channel
I'm gonna make my final bullet point about Jamie
is that they are somebody
who just loves collecting Pokemon cards,
selling them in the future,
not out of the question,
but right now their focus
is on getting as many as they can
for the best price that they can find.
And so this is everything we now know about Jamie,
our ideal person that we're trying to target
with our brand new YouTube videos
about Pokemon trading cards.
Now it's entirely possible that you
as the creator of this channel have other interests
and maybe Jamie does too.
Maybe you love hiking, cooking, reading, or trading stocks,
but in all the research we just did, that never came up,
none of that has been confirmed
about Jamie, our ideal viewer.
So let's stick with what we know and going forward,
that means our next video and videos in the future
are gonna be about a few different things.
We're gonna be doing card unboxings.
We're gonna be making videos about finding
the best deals on Pokemon cards.
And maybe we'll make some videos about products,
things you can use to protect your cards
and maybe display them in a cool way.
Those types of videos appeal to a very specific audience.
And thanks to the research we just finished doing,
we know that there are thousands of people
across multiple communities
that would watch these types of videos.
And now your job is to get one of those people,
just one to subscribe to your channel every single day.
And with that all in perspective,
getting just one subscriber a day
or one Jamie a day in our case seems more than doable.
And if you're thinking just one Jamie a day,
that's not nearly enough Jamie's
then I would invite you to watch this video next,
because it's gonna help you get a lot more Jamies.