00:00 Xavier Kelly: Time to create some ads.
Okay, so back over this right here, I'm gonna walk you through this video, "How To Create
Taboola Ads," and like the basics and also some industry-standard terms and stuff you
need to learn and what stuff you should do, what stuff you shouldn't do, guide you through
this process to be able to have the best ad possible and have it very optimized.
But I wanna say guys thank you so much for watching this right now.
Let's get straight into the video and I'll see you guys over there.
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00:34 XK: So, the first thing you'll wanna do from start setting up an account and actually
creating an ad on Taboola, is create account and sign in.
And then sign in to your account.
Once you get there, you'll come to this page right here, to the Campaign Summary on this
page.
And then the next thing you wanna do, I want you to go ahead, soon as you get in, go ahead
and install the pixel on your website.
I have another video for that.
You should see a thing pop-up now or something like that, for that.
So, click that pop up, and if you haven't, go and install that and then if you have,
go in and click to Campaign Management tab right here.
So, with that low right here, basically on Campaign Management tab is where you create
new campaigns and view your other campaigns.
So, let's go ahead and go back to here.
01:18 XK: Okay, so the first thing we're gonna do when creating a actual campaign, we need
to figure out what our audience is and some of that.
So, if you went through my course you kinda know that, if you've seen the last video you
kinda know your audience from that part.
So, first thing we do is we gonna give the campaign a name.
So, for us, let's say Dog Flea Collars.
And so, basically, let's say we wanna sell dog flea collars, and that's what we're trying
to sell.
And our branding text is, let's say we say, our thing is, "Keep...
No more fleas."
[chuckle] Let's go with that.
No more fleas, that's our branding text.
We gonna do online purchases, so once you get that started.
So, the next thing you gonna do, right here, this is just example, say that for you guys
who are out there, who are affiliates, what we gonna do is...
You go ahead and go over to PetCo, something like that, could be doing dog things.
02:23 XK: They have affiliate program.
Wow.
See what you can get, "You can earn up to 10% for each sale you send to us."
Basically, you see this right here, top 10 affiliates average over $50,000 a year.
So, you see, there's some money they have made there, so you can have that.
And you have make a little money from that, so you do that.
Do that, you sign up, come over here to their flea collars, take this right here, for all
the flea collars they have right here, bring these in, save that for later.
Online purchases, dog flea collars, the name, No More Fleas.
02:55 XK: Let's say we want this to run for, start here date till this date, and then we
have 24x7, I'll be doing that, so we keep it as that.
And you can do custom too, as well, for each day, but that's a whole different subject
right there, we can talk a little about.
Basically, for custom, basically if you know that your target audience isn't available
between certain times because they work on those times, or whatever it is.
So, that's so you don't have to worry about that, you can go through and just change out
each day or eliminate some days, so you can get the best conversions.
03:29 XK: Choose your target location.
So, we're gonna do United States, no no, we gonna do North America [03:37] ____.
North America, it'll pop out, Canada, Mexico and then that's how we have it right there.
Then we'll come down, realize that we might wanna let people who are on desktop to see
this ad.
This original one, right here to start off with.
And then we will target all the operating systems, no matter where they are, because
we're gonna do something cool when we go to Marketplaces.
So, basically on audiences.
So if you haven't seen the targeting portion, I did a whole targeting video that went through,
basically, the whole creation of "How to create" and like all the targeting elements very thoroughly,
it was probably, like a 10-plus minute video.
04:13 XK: So that I'll say, recommend check that video out if you wanna learn in detail
what every single one of these portions do.
But for this video you should know that we chose our location, our platform, we didn't
change the operating system, we didn't block any publishers and right now we're gonna decide
on our audience, if you're gonna use audience.
04:30 XK: Now, if we were selling this on our own site we can use last time, Last Campaign
Clickers, and we can do that.
And since we don't have any maybe in the future once you get up a decent amount people clicking
your stuff, you can re-market to them that way.
We do My Audiences, audiences that you have on your websites.
We can get into your pixel on your site, but since we're not really using that for this
portion, we are not gonna worry about that.
So, let's go to Market Audiences.
This is a very, very powerful tool.
Watch this right here.
So you see we're doing pet flea collars right here.
So we're gonna do pet, we're gonna come down a little bit, you'll see pet treats, dog treats,
you'll see flea tick, all the flea tick bottles right here, flea tick care, you see all the
stuff right here, spray, you know, you see a whole bunch of stuff right here, you can
possibly do right here.
Let's do.
05:24 XK: Let me see.
Collar, right here.
See look, they actually have it right there.
3.5, how many people, there's people who are searching for any [05:31] ____ of pet collars.
So we have that audience.
So now we want to make sure that we have a...
We need to make sure that they actually not searching for it unless you own a pet.
'Cause what's the part of doing this, not even owning a pet?
So this is pet owners, shop for pet products, at PetCo, wait, we did PetCo, right here.
06:00 XK: Okay, yeah.
And they already buy pet supplies at PetCo.
So we're kinda on a good path right here, it's gonna take between these two, looking
around for that.
And then yeah, and then we have that down right there.
Then we went back over here and we did it for dogs on here.
So let's make sure that the people are dog owners.
But we would be fine actually, 'cause it's gonna match both of 'em so, hopefully we'll
get a mix between those people.
90 days, people a part of this audience in the past 90 days, we have that.
06:32 XK: So now we have our targeting down.
Now we do our budget.
Say we wanna spend, say 25 a day for that part.
Well that's...
Well actually no, say 15, since you click.
I didn't mean to say 15, well that was a little far.
Sorry, I didn't see.
Right here, so we do a smart bid on the adjusted baseline to bid, to get the most results for
you.
We're gonna do that.
You can do fixed price too, as well, but that's kinda where we're at right now.
And then we do a goal, cost per goal, we're not gonna worry about that.
Total spend limit, we do monthly, gonna do it at, let's just say $1,000.
Entire spend.
Then we can choose between that daily ad delivery, balance, accelerated, restrict, we probably
would choose what day to cap at around $25.
We can do that so we can keep it exactly at that, you can do a little more or less, play
around with it.
07:36 XK: I recommend if your budget tight, you're strict, if you're a little bit more
lenient, bring it off, and it'll tell you how many clicks you can get.
Basically from these clicks right here, that we'll get, if we can convert $1,000 we convert
3% of these people to sales.
[pause]
08:07 XK: So, 20 people, you can see that, which is first of all, not a lot.
So you wanna get that up, oh wait, that's why.
Okay, 200.
Right here, and they said they bought other stuff on here, the average price of these
products are $42-something.
Just say we do like, let's say 5%.
Let's play around with that, see where we are.
Say 5% 'cause we are a little more targeted.
And then from here we times those by the average of 40, we make $13,000 on that part, which
we sell.
But we actually get about 10%, makes $1,300, make $300 from $1,000 we spend.
It basically plays out that way, obviously it'd be better with less, or be more or less
depending on how targeted your ads and stuff are, and what pages you bring into 'em and
stuff like that.
09:00 XK: But that's a way to actually be able do it.
If you're actually selling this, where you actually own it, you will get a lot more of
the proceeds and you'd make a lot more profit.
So that's a whole different story right there which I'd recommend doing.
So if you are a company, and you are selling in any of those categories on here, you can
make a cleaning, a killing doing that.
I think they might even do like...
They have tons of stuff on here, as you can see.
Tons of different things on here.
Like you have anti-virus, malware, if you were with that company, tons of stuff you
can do if you have that.
Then we do a tracking code, I usually have one that's automatically set up, where they
put it on here for you.
09:45 XK: So you can do as Taboola, as thesaurus, and then medium is referral, and they put
tracking in there.
Any other additional comments you have you can put it here.
Never really use that, but that's the basic of setting everything up on this part.
Go here, push continue, then it makes you go through it and review everything, 'cause
you gotta make sure you're doing nothing crazy.
Okay, so it makes your campaign.
So your campaign at this point right now is completely finished on this part.
Your campaign portion is finished.
Now we have to go for the campaign inventory and your actual individual ad that you're
gonna set up.
So let this load, let them take their time to do this, for this part here.
10:27 XK: If you guys want me to go through and create a video of how to use affiliate
links and actually drive traffic and build a business, especially if you have a little
bit of capital to spend, you can do that and get a fixed amount of traffic, especially
if you're building some content-wise, 'cause then that traffic get there and get people
to stay into it, get emails and build it up.
I'll do that.
But let's say we're here.
We're here at basically, we had our campaign inventory for our images.
So let's go through here.
So we wanna say something like...
Literally, honestly, this is something very interesting right here.
Literally you can come over to here, go to flea collar, and you can see what other people
are writing on that spot right here.
11:23 XK: Yeah, so basically you can say something like this, right here.
Go into here, and it says, "Does your dog have fleas?
Check out these products to remove them."
So obviously this is a little bit more vague than you might actually have it.
You got your products [12:04] ____ you'll probably tighten it up a little bit, but just
for this example, you do that.
And then, okay, so we have that.
And then we will have...
So now we wanna check their image library, so let's look at some dogs.
And people love dogs.
So, let's wait for this to load, but...
We could do a couple of things in this part right here, we wanna find a good image that
we can use.
Maybe of a...
[pause]
12:39 XK: See a ton of things as well, you could do.
Gotta just find the right one.
We'll use probably something like this.
We'll say something like...
Ain't gonna work the best.
[pause]
13:13 XK: So I dunno, you might change it to like...
Say like, "Keep your furry friends protected."
Keep your furry friends protected, right there.
We do something like along that lines.
Throw a question mark in this.
And that's basically about it right here, you have your account, everything created,
you can get your image, all you really need to bring is the text and the URL.
For the title, what you're gonna do and then it'll go to independent status.
Pretty simple, right.
14:00 XK: I hope you guys like this video, but let's go back to the me over there sitting
at the chair.
Thank you guys for watching the video, if you haven't already, go ahead and subscribe
to the channel and hit the notification button so you get more information, updates on new
videos coming out, videos coming out three times a week.
Such as our new series, not really new but, I'll count it as new, it's less than a year
old, so it's new.
Called "Up Next," the Up Next podcast shows you, basically, behind the scenes of creators,
entrepreneurs and basically marketers and different people that know how to show you
the inner workings of these experts in their field, on how they got to where they are now.
14:41 XK: Basically we talk a lot, we talk a lot through the interview, ask a lot of
questions, and be able to understand exactly what it takes to get to where they are, successful-wise,
in business or in their career.
It's very impactful, it's a lot of information in there that you can learn and practical
information that you can take out and use in your career going forward today.
So I gotta say thank you for that.
Go ahead and subscribe, like, comment and all that stuff, and share this video.
And guys, if you haven't already, check out my course guys, this course is good, this
course will help you walk you through how to go through and target your audience and
determine how you can sell more products.
15:14 XK: The biggest issues that most, I see founders, starters, anybody starting a
company online, is the reason why they don't get as many sales, is because they don't know
their audience.
They're selling to the wrong person.
Or they're selling the wrong thing to the wrong person.
So it's always something bad...
So it helps you go forward and actually be able to develop a decent relationship, a really
good relationship with your audience.
Because then you know exactly who they are, where they are and be able to determine exactly
how you're gonna sell to them, based on the platforms, with all of the information that
you learned in there.
And also, too, on top of that you get a free consultation, so make sure you check that
out.
So guys, thank you so much for watching.
I'm Xavier Kelly and I'll see you guys in the next one.
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