right now in this video we are going to see which are the best settings to
export our images from Lightroom to Instagram at the same time I am
experimenting with some different lighting in my studio you possibly
noticed that what do you think?
welcome to my channel here I talk about
photography and I make videos just like this one to share tips on how to share
your photos so if you are here for the first time it might be a good idea to
subscribe after my video about how to import and organize our photos in
Lightroom I received a lot of requests about how to export our images from
Lightroom which makes a lot of sense we all like to share our best photos and as
a matter of fact most of your requests were asking me which are the best export
settings for Instagram by the way do you follow me on Instagram do you Instagram
like any other social platforms as its own size standards so if you upload an
image that is bigger that what is needed Instagram will automatically compress it
to make it fit their own platform sometimes this compression can
deteriorate the quality of your image but also create some weird artifacts it
happened to me a few weeks ago in this photo which I kept it on Instagram as I
knew I was going to do this video and it was going to be a perfect example of
what not to do you can see that this weird blue vertical line was not in my
original photo I believe I uploaded a bigger file and
this is the result so in order to make sure that your photos will be shown at
their best just follow these few tips and you'll be fine okay we are in
Lightroom and the very first tip I want to give you
is to select a white background for your photo to change your background color is
very easy click on the background while holding ctrl you will see different
options pick white and you have a white background the reason why I want to do
this is that because I want to recreate the same environment that will be on
lightroom and make sure that by image is bright enough the second and more
important tip that I want to give you is related to the aspect ratio if you wanna
make sure that your image will take the most space available on Instagram
without being cropped your best option is to use an aspect ratio of four by
five at the same time the photo that got the most traction ever on Instagram for
me at least so far is this one which has an aspect ratio of three by two so in my
opinion it's always better to upload your best photos then follow the four by
five rule now let's open the export panel export as you can see on the left
side we have the opportunity to create different export presets depending on
which kind of views we're going to do with this photo or in which platform we
are going to show this photo and as you can see I have a few of them I have one
for 500px I one for my website I have one for YouTube I have one for my social
platform and I want for prints we will talk about the prints export settings in
a few weeks because I have a printing video coming soon but let's focus on
exporting settings to share photos on social platforms and I created one which
is called to share by the way if you want to create your own export preset
it's very easy just fill in your settings and then click on add type the
name you want and then create you're done let's go on
my social sharing export settings preset the first thing you need to do is to
decide where do you want your photo to go and in my case I have a very
convenient folder on Google Drive which I have already selected I don't change
the name of the photo so I can close the file naming panel and when it comes to
file settings you want to make sure that your color space is set on srgb and I
set the quality of my photo at seventy-five image sizing this is a good
one Instagram no matter what will compress all our images to a width of
1080 pixels so if your image is a four by five expert ratio the width will be
1080 pixels and the height will be 1350 pixels and this is why I'm selecting to
resize my picture to 1350 pixels for the long edge but you could tell me wait a
minute if you upload a three by two image and the weight will be 1080 the
height will be 720 pixels so why you use the long edge at 1350 and you're right I
could create different presets for each aspect ratio I use and for each platform
I intend to use but for me is too much so setting the longest edge at 1350
pixels and accepting very minimal compression allows me to use this preset
for all my photos and most of the social platform Facebook Twitter Google+ it
will work for all of them I use different export presets for the images
that I upload to youtube or to 500px because both platforms will accept
bigger pictures but let's keep going resolution is set
at 300 but it doesn't really matter I apply a standard screen sharpening to
the image when I export them I include all the metadata because I want to make
sure that all my personal information and the copyright are embedded in my
photo and I add a watermark creating a watermark is very easy click on the menu
under Lightroom pick edit watermarks you can type anything you want but of course
let me write my name Attilio Ruffo
photography and then to mimic my real watermark I will show you I place it at
the bottom in the middle I can move it up I can move it up a little bit I may
be set the opacity 70 and I could also change the color if I want then you can
click Save and type your favorite name and create and then I just click export
and now that my photo is exported I can just share it with my phone I use
airdrop and here this Instagram ready and this is all for today next week we
are going to see some of you edits to my photo this photo that you guys posted on
Instagram for the second Lightroom challenge I hope that the exporting
process is clear to you now I hope you enjoyed this video and if you are still
here there's a possibility that you did well then let me know so hit the like
button maybe share this video with your friends that are on Instagram and if you
are one of those that is not subscribed yet I think you should
thanks for watching and I will see you in the next video