- How to write professional emails in English.
Today, I'm going to give you seven tips.
Now I've been doing business online
for such a long time now and I remember back in the days
we had something called Overture
which had the first paper click search engine
and then we had GoTo.
And I know it's a long time,
some of you may not know what the heck that is, I get it.
But I've been doing business online for a long time.
And over the years, things have changed,
platforms have changed
back then We didn't have social media,
we had bulletin boards and interesting to see
how things have evolved and changed.
And what's fascinating is over the years,
what has not changed, guess what?
Is email, email is still a very effective way
to connect with people
or to convert prospects into customers.
The seven email tips that I will be teaching you today,
they will work for you if you are looking to connect
with a potential employer
if you're looking to get a job
or if you're looking to get some business
or you could use these email tips to promote your products
or services through email marketing.
Email tip number one,
never assume readership, always remember that you're
only one click away from hitting that trash can, right.
Your email receivers, they could delete that
just with a click.
So never assume when you send out an email,
oh, yeah, of course my prospects
they are going to open my emails.
No, chances are they won't open your emails
if your email is not engaging
and interesting and compelling,
they are sifting and sorting, they're scrolling,
they're thinking what they could delete
or what they could move to that spam box.
And just because you have been sending them emails
over a period of time, they open up your email a week ago
or a month ago, a year ago doesn't mean
you could sustain that readership in the future.
So you've got to earn their attention in every single email
knowing that you're just one click away,
one click away from that trash can.
Be very, very selective and be very cautious
of what emails you send out and how you want to get
your readers to open up your email.
Email tip number two, use a credible from address.
Research shows that 70% of people base
their decisions ready to delete or not delete that email
just from, the from address.
So have you seen one of those very spammy long from address?
You look at it, you a like, no,
I'm just going to delete that.
You don't want to do that.
So from a personal email perspective,
you probably want to use something like a Gmail.
Gmail is trustworthy and highly credible
from a company perspective you want to use
maybe your first name, maybe it's your first name
with the last name @abccompany.com.
And when your recipient sees the email
is coming from a credible from,
they're more likely to open up your email.
Email tip number three, use interesting
and engaging subject lines.
Again, never assume readership.
You have to give them a reason why
they should even bother spending their time reading
this email and subject line is where you do it.
Now keep in mind when you're sending emails,
when your recipient sees an email from a desktop,
the subject line displays around 60 characters
but when they are on mobile,
they will only see 20 to 30 characters.
Now that's a key.
So if you want more people to read your emails knowing
most people are checking their messages
through now mobile phone, you want to keep
your subject line short, 30 characters or less.
Now I've done a whole video on just subject lines alone
so you can click here and you can watch that,
I won't go into it here
but knowing that your subject line needs
to be curiosity driven, it needs to be personal.
Sometimes if you want to open up your email
using their first name, if they're a very powerful
example, Michelle comma and then you talk
about whatever it's next, then people would know,
oh, this is personal, this is for me.
And if you are doing any kind of email blast
to communicate with the prospects,
there's so many software out there Active Campaign, AWeber,
many of them will allow you to customize.
You can add first name to that subject line anyway.
So make it personal, make it interesting
and keep your subject line short.
Email tip number four, use a single column layout
because now we are checking most of our emails
through our mobile phone.
When you have two columns or three columns,
when your recipients checking their emails
on their mobile device, that is not very reader friendly
and it's not very scannable.
So you want to use one column layout, more importantly,
chances are you want to left indent your content
so that they could easily read it with lots of space, right.
They can just scroll through it and know quickly
what are you trying to communicate.
So single column layout.
Email tip number five, keep your body copy
between 50 to 60 characters.
Again, because people are looking at their emails
from their mobile device,
you don't want to have a long, long paragraph
with so many lines.
Ideally, keep it within 50 to 60 characters.
I like to keep each paragraph
no more than three to four lines.
In some cases, I would use a one line paragraph,
very easily scannable.
I would also recommend that you use bullet points,
then people can see it.
You will easily know what is in it for them.
Like why should I keep reading this?
So keep it very simple, lots of white space,
you could use very short paragraph,
easier for them to read, easier for them to scan.
Email tip number six, don't overuse hyperlinks
and call to actions.
I don't believe you want to use too many hyperlinks
and too many call to actions in one single email.
Keep me in mind and confused mind always says no,
a confused mind doesn't click and doesn't act.
So keep it simple, right.
My rule of thumb is no more than three call to actions
in a single email.
You could have it in the beginning if you want,
maybe somewhere in the middle or somewhere near the end
but you don't want to fill the whole thing
with a lot of links, it's very overwhelming
and it gets really spammy real fast.
You want to stay away from that.
Be very, very careful.
And even if we do use a call to action button,
you want to contrast with the other color,
maybe use green, maybe use a very inviting colors.
So people would click on it
but don't fill your whole emails with a ton of buttons,
don't do that.
Email tip number seven, have one single focus.
One of the mistakes I see a lot of people make
is when they send an email,
they have so many call to actions
and they want to accomplish so many things, right.
Oh, hey, click here to visit my website
or give me a call or do this or do this or do this.
No, give them fewer options.
Just have one single focus.
Do you want them to reply to an email?
Just focus on that and tell them,
hey, reply to this email if you want to get blank
whatever benefit that they want to get
or just click you to go to the page
or click here to call, right.
Just focus on one single thing.
Don't try to do too much, right.
People can't handle too much.
Just one single focus, one objective, one email.
If you have other objectives,
do that in the next email
but don't try to cram that all in one single email.
If you need help writing effective email
or you simply want to save time next time
you craft an email,
make sure to head over to instantscripts.com
it comes with proven templates, proven subject lines
and also time tests at opening programs
that you can just drag and drop next time
you craft an email.
So check it out instantscripts.com.