Hey there, I'm Benjamin from Loves Data. In this video, I'm going to show you how
to report on your paid keywords and campaigns in Google Analytics 4 (GA4). I will cover the
steps for your Google Ads campaigns and any custom campaigns you've tracked into GA4 using UTM tags.
We're going to jump straight into the reports, so if you haven't linked your Google Ads account
to GA4, or if you want to learn about tracking custom campaigns using UTM tags,
then I've included links to my other tutorials in the description below this video.
Okay, now let's head to Google Analytics... We're looking at Google's GA4 demo property.
And we're going to start by finding our paid keywords from our Google Ads campaigns.
To do this, let's select 'Acquisition'... And then 'Acquisition Overview'...
Now let's scroll down... And look for the card that includes our Google Ads campaigns...
Now let's click 'View Google Ads Campaigns'...
In the table, we can see the names of all of the campaigns in Google Ads that are sending
people to our website. To view our paid keywords, let's select the default dimension of 'Session
Campaign' at the top of the table... We can then change this to 'Session Google Ads Keyword Text'
if you want to report on the keywords you are bidding on in Google Ads.
Or you can change this to 'Session Google Ads Query' if you want to report on the
actual search queries people are entering to see your ads. Let's select 'Keyword Text'...
The report updates and we can now see the keywords we are bidding on in our Google Ads
campaigns. Scrolling to the right, you can see the different metrics for each of the keywords.
This includes the number of users, sessions, plus engagement and conversion metrics... And if you
want to see additional details, you can also add a second dimension to the report. To do this, click
the plus sign... You can then see the available dimensions you can add to the report. For example,
we could select 'Session Acquisition'... And then add the 'Ad Group Name' to our report...
Okay, so that's where you can find details for your Google Ads campaigns, including the keywords
you are bidding on in GA4. Now I'm going to show you how to report on any custom campaigns you've
tracked, so any inbound links with UTM tags. Let's head back to our reports... We're going to create
an exploration report for our custom campaigns, so let's select 'Explore' in the menu on the left...
Now let's select 'Free Form' to create a new report... And we need to start by enabling the
dimensions and metrics we want to use in our report. So let's click the plus sign next to
'Dimensions'... And let's search for 'Campaign'... Click the check box... And then click 'Apply'...
Now let's click the plus sign next to 'Metrics'...
And let's search for 'Sessions'... And again, let's click the check box... And click 'Apply'...
Now let's remove the default dimensions and metrics...
And let's add 'Campaign'...
And 'Session'...
Okay, but we can still see some values in the report that we don't want to include.
So we need to add a filter to the report. Let's scroll to the bottom
of the second column... And let's add a filter... Let's select 'Campaign'...
And for the 'Match Type', let's choose 'Does Not Match Regular Expression'...
And now let's enter 'backslash', 'parenthesis, 'parenthesis, then 'direct', 'pipe',
'not set', 'pipe', 'organic', 'pipe', 'referral', 'parenthesis', 'backslash', 'parenthesis'...
This will remove the rows we don't want to include in our report.
Now let's click 'Apply'... And let's re-order the report...
We can now see all of our campaigns in GA4. You could adjust this further if you like, since this
report also includes campaigns from Google Ads. And you could even repeat these steps and use
different dimensions and metrics, for example, you could create a keyword report in a similar way,
or add more metrics, including conversions and revenue. If you would like to learn even more
about GA4, then check out my GA4 Mini-Course, I've included a link in the description below
this video. So that's how you can report on your paid keywords and custom campaigns in GA4.
Remember, that you can create your own exploration reports to include exactly what you want to see
for your keywords and campaigns. And since we've been talking about
ads, I also recommend taking a moment to watch my video covering the 'Advertising Workspace' in GA4.
These reports let you apply different attribution models to your marketing channels.
Are you reporting on your campaigns in GA4? I would love to know! Let me know in the comments
below. And if you found this video helpful, please like it! I will see you in the next video!