- YouTube just made a huge announcement
that changes everything for content creators,
with regard to ad revenue and monetization.
So if you're a YouTube content creator,
this might be one of the most important videos
you ever watched.
Today, we're gonna dive into YouTube new monetization rules
for 2020, how they impact you, and here's the good news.
You stand to make more money this time,
let's jump into the video.
Hey everybody, this is Roberta Blake,
helping you create something awesome today.
Welcome back to the channel, for the new people here,
my name is Roberto Blake, I'm a creative entrepreneur
and I like to talk about building businesses
and brands online.
A lot of you come here for YouTube tips
and today we are talking about YouTube money,
and I think guys may be familiar with how much I enjoy
talking about making money online.
So if you're into that thing, like, and subscribe.
So as of July, 2020, the YouTube monetization rules
with regard to mid-roll ads on YouTube
are completely changing
and it's going to affect your previous existing videos
and all future videos going forward.
And so this is why it's important to get into the details
of these new rules that were just announced.
Now this is gonna go into effect late July of 2020.
And this is why it's also gonna be important
for a lot of you who are just
about to have your YouTube channel monetized.
If you're a smaller YouTube channel,
or if you're a YouTube channel
that's on the road to monetization
and you're thinking about doing YouTube and pursuing it,
then you wanna know what's going on here.
You're going to be allowed finally to add,
mid-roll advertising to videos
that are eight minutes or longer.
This previously was only available to videos
that were 10 minutes or longer.
You may have noticed
videos getting longer and longer on YouTube.
I wonder if mid-roll ads and making more YouTube money
has anything to do with that, I wonder.
But all joking aside,
this is a great thing for content creators
and a little bit later in this video,
for those of you who don't know how to add,
mid-rolls manually to your videos
and put them where you want.
So it's a good experience for your viewers,
so they'll click off of your video
and hurt your watch time,
hurt your retention and your analytics.
I'm gonna actually walk you through that process
step by step.
It's really simple and we can do it really fast,
so that's gonna be later in the video.
But there are a couple of really important things
that are changing with YouTube systems
and how the algorithm is gonna handle this
that I need to tell you about before we go there.
So the first important thing is,
this is going to be applied to videos for you.
And if you don't think that these mid-roll ads,
are gonna be appropriate for your content,
you're gonna have to opt out of that in YouTube studio
by July 27th of 2020.
And that's important because this is gonna be automatically
applied to all eligible videos,
meaning any video eligible for monetization
that's over eight minutes long
is automatically going to have mid-roll ads placed in it
and YouTube is to find the most natural ad break
it can for those videos.
And so what does that mean?
It means we're gonna be relying on YouTube systems
to place these ads in the middle of the video,
in a place that's not bad to interrupt it.
So if you're not comfortable with that,
that's why I'm gonna show you how in the computer
to do that manually so that you can be in control
of where ads show up for your audience.
Now, this is also going to apply to videos
where you have previously, opted out of mid-roll ads
for whatever reason.
So it's important for you to know that as well.
Also just really quickly, the reason that this is important
and why, this is mostly a good thing,
it's tremendously a good thing
for a lot of content creators is,
having more ads in your video means
you're in a position to start earning more ad revenue
through YouTube's AdSense program.
Take my channel for example.
Typically if my videos aren't more than 12 or 16 minutes,
I tend not to bother with mid-roll ads in the videos.
But, this channel actually still earns
over $2,000 on average for a quarter million views,
which sounds insane, but that's because a lot of the videos
where we talk about money, we talk about online business
or we talk about affiliate marketing E-commerce
and how to build businesses online.
Those videos are a specific category in YouTube
that's very profitable and has a high CPM rate.
So those videos earn more money,
even if they get less views,
I've known YouTube content creators who do a million views.
They make a million views
and they earn like $500 on the back of that.
There are videos on this channel
that don't even hit a 100,000 views
that do like a $1000 or more in ad revenue.
So I want you to understand that,
while this will be beneficial
and this will help a lot of content creators
make more money.
You have to understand that, just having more views
and having more ads, won't automatically make
every YouTube content creator rich or anything like that.
There's a whole other video that I've made
where I break down some of this stuff
and what actually earns you more money in YouTube.
If you wanna watch that video,
I'm gonna link to it in the description,
but by having more mid-roll ad opportunities
and having that even applied to your old content,
it actually makes that old content generate more income
and money for you.
So if you're the type of content creator,
that's making evergreen content
or your content constantly gets traffic
and people are showing up even watching your old library,
'cause they like your personality.
This even works for some entertainment channels.
This is gonna be really powerful and really profitable.
And so I think this was a really great change
that helps the YouTube community.
So with all that in mind, I think that I need to show you
how to place your own mid-roll ads into a video.
Because I think that it's important for creators
to have control over the experience
that their audience is having
so that we can make sure that we want something
to appear as an ad break in a much better spot
than whatever YouTube automatic system.
And I think they're gonna get it more right than wrong,
but if you want that control,
then you need to watch this part of the video.
So in the YouTube dashboard,
I'm actually gonna pick a video,
I'm gonna click on the dollar sign icon
in the videos tab for monetization
on that specific video.
By going into this video, I'm going to have options
for all the different ways it can be monetized.
And so we have those options available to us here.
I'm going to go to manage mid-rolls
'cause that's gonna be important.
And this is where I get to do my own manual ad breaks.
So what you're gonna wanna to do
is you're gonna wanna find a natural place in the video.
Usually a place where you're not talking,
and you're gonna want to insert the mid-roll ad there,
and you're gonna click add break to place it manually.
And so now you know how to place mid-roll ads
directly in your videos.
By being able to do this,
you can control how many ads are in your videos
giving your videos the best experience for your viewers
and also having the opportunity
to earn more ad revenue in YouTube.
And so now, you know
the new update for the monetization rules
for YouTube mid-roll ads
that's happening this summer in 2020
and is gonna be applied to all future videos
as well as the videos that you've already made in the past.
And so eight minute videos will now have the ability
to have those mid-roll ads
and earn you a little bit more ad revenue in YouTube.
If you wanna know more about making money in YouTube,
I actually have a playlist for you
that you can use down below
and you can find a lot more of my videos
that cover YouTube related topics
when it comes to earning more money as a content creator.
But if you also just wanna learn
how to make more money online
and all the faster ways to make money than YouTube,
I'm gonna link to that playlist
down in the description as well.
Oh, one last thing before you go,
please feel free to check out my YouTube starter kit.
This is the ultimate resource that I made for you
to content creators.
We put over 100 different Photoshop templates
to help people with thumbnails channel artwork
and their live stream graphics
into the YouTube starter kit.
We made a list of 100 videos
that can grow your YouTube channel.
We also came up with the 20 best title formulas
to help your videos get discovered.
So we have a ton of resources in the YouTube starter kit.
It's usually just $99.
I am, do you guys a discount in the description down below
of this particular video, you do not have to buy this.
This is just something I want you to know exist
and it's something that can help you as a content creator,
but you absolutely don't have to buy it
to be successful on YouTube
and you can just watch the free content I have here.
This is just for people who I know,
struggle with their thumbnails
and you know, they're not graphic designer
or a photographer.
And also for people who just kind of feel stuck
when it comes to the process of making their titles
and coming up with ideas for their content.
Question of the day, how do you feel about YouTube
changing the monetization policy
and automatically applying these mid-roll ads to all videos
that are eight minutes or longer?
Let me know in the comment section
if you think this is a good thing,
but you think this is a bad thing
and how you think it's going to affect the videos
that content creators make.
And do you think that this is good for viewers
or is it something that's gonna make them frustrated
and click away?
I wanna hear from you, let me know in the comments.
Like this video if you like it,
don't forget to subscribe.
Check out the other awesome content here on the channel
as always you guys, thanks so very much for watching
and don't forget, go out there
and create something awesome today.
Over eight minutes, take care.
(upbeat music)