You know I'm shooting money at you is because I'm going to teach you the number
one marketing skill that you will ever learn and it's called copywriting. I'm
going to show you 6 copy tips for beginners. Alright, now I make millions
of dollars a year in my business. And the reason I do so is because I write good
ads. Basically I am able to reach people and offer them a solution to their
problem. And I'm able to connect my product with their problem and help make
a transaction occur. But the only way I'm able to do that is because I'm good at
basically marketing. Which is copywriting. So, I'm going to go over these 6 tips.
We're going to start with smaller sentences but I have 5 more tips and I have a
special bonus for you which is an entire playlist from copywriting greats. Guys,
doing affiliate marketing and making millions of dollars per month. And I've
got some exclusive interviews with them. I'll reveal that later on in this video.
Let's check it out. Copywriting is the most important skill you'll learn as a
marketer. Using words that you put in an ad or on a web page and using those
words in the correct order to convince people to buy your product or to click
on your affiliate link or to choose to do a consulting call or anything with
you is magic. It is the most magical quality you can have. I consider myself a
wizard when I'm able to successfully create a marketing campaign where I just
press go and it brings me money into my bank account. Now, the skill is not to be
taken lightly. You want to get good at this skill. The more you learn
copywriting the better you become at marketing, the more powerful your bank
account grows which is pretty cool. Now, the first tip for copywriting is smaller
sentences, okay? And shorter paragraphs. In school they teach you to write really
long sentences and use semicolons and colons and lots of commas and
what-have-you tip. Right? Nice fancy complicated Shakespearean
sentences. That doesn't work. In real life, what works is short sentences. If my
Americans here recalled the 2016 presidential elections, there was Hillary
Clinton, the Democrat and President Trump which is the Republican. And how many
people can call tag lines from Hillary's campaign here? If anybody can recall a
tagline from Hillary's campaign, write it in the comments because I certainly
can't. Now, how many people here can recall tag lines from Trump's campaign
for president? If anybody can recall tag lines from Trump's campaign for
president, type him in the comments below. And we'll kind of see who wins there. Now,
it's not just because I kind of lean conservative. I'm not going to go into my
political beliefs here. Everybody gets all mad. And if you're politically
correct, please like unsubscribe from this channel. I'm not going to like pander
to sissies, okay? No pandering to sissies here. But Trump all of his campaign
slogans very short. Lock her up. Make America great again. Build the wall. You
know, like stuff like that. Send her to jail.
Lazy Joe. All these sorts of things. Lying Hillary. Sorry, that was lying Ted. I forgot.
Basically, all of Trump's sentences were just short and punchy. Like first grade
language. Smaller sentences. Don't use run-on sentences. Don't use long
paragraphs. Keep everything really short. Really basic grade level and you'll be
more successful in writing ads. Now, the second copy tip is read Amazon reviews
of a product. Why would you read Amazon reviews about a particular type of
product? The reason is is because you can see exactly what people are thinking
about a particular type of product. What they care about. What they want in the
product. What language they use. What words they use. And particularly look at
the three-star or lower reviews. People who had a problem with the product. Look
at what people are desiring within a product. And doesn't need to be the exact
same product you're selling. For instance, if you want to market a product on how
to make money, you could find books that talk about how to make money. If you want
to market a weight loss product, find a
way lost product on Amazon. If you want to
market skin care, photography equipment; look up those types of products and find
the 1 star 2 star 3 star reviews on those products and see what people are
saying. Because if you can address the biggest concerns of people when they're
buying these sorts of products, you're going to have a winning ad. You're going to
create a winner. If you're dressing all those concerns with your writing, you
will sell the product. Another thing to check out is use proven formulas. There's
no reason not to use proven headline formulas because you can easily find out
what the proven headline formulas are if you study copywriting, if you study ads.
They're proven formulas which already work that you can use in your ads. Now, I
share a lot of proven headline formula with my students in my 6-week super
affiliate system course. I give them my entire swipe file. I really... You know, my
students who take my six-week course. It's really like full open kimono. And if
you want to learn a little bit about my 6-week course, you can go to the link
in the description. There's the top link below this video. Should be a link to a
webinar which is roughly 2 hours long which is a free training on affiliate
marketing where I show you soup-to-nuts affiliate marketing. And if you want to
go further beyond that, you can sign up to be a student of mine and go through
my 6-week course where I really just lay everything out that is in my brain
of how to do paid advertising, copywriting and data analysis. Now, the
next copy tip is customer focus, okay? I see a lot of advertisers saying, I, I, I.
And me, me, me. What you want to do is you want to focus on you. Talk to the YOU. I'm
talking to you. You can make a lot of money. You can succeed in life. You can be
whoever you want to be. Focus on the customer. Focus on them. Don't talk about
what you want to talk about. Talk about their concerns from the Amazon reviews
or what not. Talk about what they're thinking about.
Talk about what benefits are in it for them. Don't focus on your own self or you
know all those little things about why you created the product. Talk about them.
Now 5th copy tip is make it newsworthy. Now, this is one of my favorites because I
used to advertise... I mean I made my first millions as a
marketer by doing advertorials which are actually they look like news articles.
And I would say breaking news. You know, "Miracle diet pill to hit American stores."
You know... Or "Miracle diet pill now available in America." It's being called
Botox in a box or whatever I would say. But I always make my stuff newsworthy.
Because news catches people's attention. If you say breaking news or if you say
you know "Alert: People wonder what's going on."
Another good word would be "New discovery." Right? That's a headline I would use. "New
discovery: Miracle weight loss formula from the Brazilian jungle is now has
been found. And can help anybody lose weight." Yeah. And that's marketing
right there. Now, the last copy tip is right how you speak/ Don't get it twisted.
Copy should be simple. It shouldn't be using superfluous language. That's... The
word superfluous is sort of a superfluous word. Point being, use short
sentences. Talking a low grade level. Talk how normal people talk. And if you don't
know how normal people talk, go to McDonald's sit there for a day and just
listen into people's conversations. Place yourself in an area where you can listen
to people argue, listen to people banter. Listen to people complain. Listen to
people talk about normal everyday things. And write your ads that way. The biggest
mistake I see people make in copywriting is they think that marketing is like
this weird like... This weird little alien and they have to write this like weird
non-human way and like it like they have to write like a marketer, like an
advertiser. Marketing should just sound like you're talking to normal people. Now,
if you want to go deeper into copywriting, I suggest you check out my
playlist "The Art Of Copywriting". I'm going to have my assistants link it
somewhere in this video. If you want to go deeper and become a student of mine
and really learn just marketing inside it out. Make sure to sign up for the
webinar where you'll go through a 2 hour training on how
do paid advertising and affiliate marketing. And you'll be given an
opportunity to sign up as a student of mine at the end of that if you wish to
move forward with my six-week program. As always, let's make some money.
Guys, put this into practice. Have fun. Build this skill. Give this a like. Give
this a comment. And make sure you subscribe and get the notification bell
if you want to see more videos where I'm talking about marketing going deep into
the light in the dark side to figure out what's going to make you money. Let's do it.