The most important part of a YouTube video isn't the clickable thumbnail or the intriguing title,
it isn't the time of day you post or the shirt you wear. You can do everything right
but if you don't have this one thing in check, your video won't stick in the minds
of your audience members. So, let's get into the most important part of a YouTube video.
I remember once I had a strategy intensive with a client and this client spent several thousands
of dollars, flew out to me to spend the entire day creating their entire strategy, everything and some
of the first questions she asked me were things like what kind of backgrounds should I have in my
videos, what camera should I film with, what outfit should I wear and these are all very common and
very valid questions. I would love to answer any and every question you have. There are no stupid
questions, only the ones you don't ask, right, is that how the saying goes and by the way I want you
to leave me a comment down below telling me the question you would ask me if you had the chance
to ask me one question. Maybe I'll answer it in an upcoming video but I always want to make sure
that my clients get the information that's going to make the biggest impact and profit first so,
what camera should you use? The one you have. What should you wear on camera? Whatever feels genuinely
like you. Your audience just wants you to be uniquely yourself and I want you to be able
to turn your content into cash flow so we can make that American dream of financial freedom
come true for you. When I'm meeting with a client, my goal is to do more than just solidify their
branding or plan out their filming, it's about their messaging that's going to lead to profit.
When I get on a call with one of my clients when they first get started with us, it's all
about pulling their stories out of them and I ask so many really deep questions
and then my job is to dig in deeper. I've had some grown men even cry on some of these onboarding
calls. Not that I take pride in making people cry but I do take a little pride in the fact
that when you hit on that emotion, that is where you create connection in your content. Do you know
why this is so important when it comes to your cash flow? I'm not saying you have to make people
cry but what does emotion have to do with sales? People buy based on emotion. They buy emotionally
and then they justify logically. How many have bought something you made a purchase decision
that was emotional but maybe not practical, that's why when I start my videos, I never start
them with just cold hard facts, that's logic. We're talking about stories so you can appeal to a human
and not just a buyer. I'm gonna get into some of these tactics to creating content that emotionally
sells in any video you create but first, have you subscribed to my channel yet? I put out new videos
about video marketing and business acceleration every single week so go ahead and hit that red
button and subscribe. Do you ever notice this in your own scrolling your own social media behavior
like it's easy to click and read content that's sad or makes you kind of angry because it evokes
this curiosity and you feel that intrigue to know the details. Happy content or content that
makes you laugh or gives you that wow factor is what gets clicks and also gets shared the
most because if you share too much of the sad stuff, you just seem like a Debbie downer so you
have to share more of the good stuff in general. More than just clicks and shares, you can also
appeal to people's primal emotions to increase conversions and sales but remember it's not just
with cold hard facts. How many of us are quick to say in our content the facts like when you
create x, it'll solve y problem, that language is speaking to the left half of the brain. The left
side of your brain is the logical side which is still important to speak to after the emotion.
The left is more about the cold hard facts, the words and the numbers, the right side is about
feelings. Here's a random question for you. Have you ever seen a cute baby and you were like oh my
gosh, I just want to squeeze you. I just want to eat your face what a weird thing to say. I have talked
about this on my Instagram stories and a ton of you admitted it, it's an actual thing look it up,
it's called cute aggression and I have a point here of how this relates back to your sales. It's
not that we actually want to harm these adorable tiny creatures that we love but there's actually
a hormonal and emotional response and this is why your messaging is the most important part
of any video that you create. There was actually a study done at Yale that explained the reason why
we have this pent-up aggression over cute pictures is that when we see something cute like a baby, it
drives us to want to take care of it but we can't reach through our computer screen to cuddle it
so we get this response of like this frustration and then aggression, that's a study I'd like to be
a part of just look at cute puppies all day. So, how does this affect your sales? I'm not necessarily
saying that you just post cute pictures of puppies on your content, maybe it would help, you can split
test that but what does this tell you about your ability to influence your audience to buy from you?
Doesn't it demonstrate for you that with the right content you're able to directly reach the emotion
and decision centers of the brain, how can you include in your content to play to the wow factor
or make them laugh or tug at their heartstrings? When you can share your content with an emotional
journey, your stories hold power. One of my first clients I ever worked with was a plumbing company
and I could have just thought ah, plumbing is so boring and just jumped to that conclusion
and assumed it wouldn't work for social media or I could have also taken the route of
googling a bunch of fun facts about plumbing and made some silly graphics out of it, thrown
in an animated toilet in the mix, that probably would have been fine too, that was actually my
first route, that was all I knew how to do back then but as I spent more time with this company,
I started to get to know the employees and I had the biggest change of heart. I worked with them
for almost three years and from that three years I now know way more about plumbing than I ever
bargained for but it's not because I studied it or felt obligated to learn it as part of the job,
you know that saying people don't care how much you know until they know how much you care.
Over my three years working with them, I observed how they would go the extra mile.
I remember there was a day it snowed a lot in Canada where I'm from, it snows a lot and this
isn't like you know some place they get a little dusting of snow and the city shuts down like
it's up to my knees shoveling multiple times a day but one of the service tech said that he was going
to go stop by a client's house that he'd been to the other day so that he could shovel her walkway.
She was an elderly lady living alone and he knew that she would have trouble doing it by herself
and they did things like this all the time. I got to know how a lot of these guys were volunteer
coaches for kids sports leagues, how they got involved in community events and fundraisers
and I was like I can't just post about furnace filters and dripping faucets.
This city needs to know how awesome these guys are and I realized that I began to adore their company
because they adored their company so then I started creating content based on how they were.
I got to know the people that made up this company to tell their stories because remember we want to
appeal to a human, not a buyer. So, with the content we shared and celebrated their families, we talked
about their hobbies, we showcased other causes and communities that they were involved in and
then this was funny. I learned that one guy one of the service technicians had a knack for improv and
impressions and somehow when we were talking he put on an Australian accent and we came up with
the hilarious idea to create a character named Plumber Dundee and we created hilarious videos
about Plumber Dundee and build these memorable stories out of the passion these people had
for their business. So, here are the basic steps to creating impactful content that actually converts.
Step one is to build your own original content that's authentic to you and your stories,
step 2 drive impact with that thing. Now, obviously we're oversimplifying it here but I promise you
when you lead with a story the impact and profit comes so much easier and with less effort. If you
want to use your message to effortlessly ascend your leads into high ticket sales, you need to
come to my next free private training where I'm actually going to give you my highest converting,
most revenue generating campaigns that I've used you can click the link in the video description
to secure your spot and it will break down the exact steps you can plug and play your way
to a seven figure business what you do you. I'm gonna get into some of the tactics to creating
or makes you angry because it evokes curiosity invokes invokes. Is it evoke or invokes
that language is speaking to the wrong the left,
that link. I got to know the people that made up. I got to I got to know the co we got
him talking in an Australian accent we came this came up somehow we were talking and he
what else, oh.