- Hi, this is Dan Lok.
Are you thinking of using videos
to grow your business to market your products and services?
Maybe you're looking for ways to gain more subscribers
and gain more views.
Or maybe you're kind of on the fence
and you want to try video marketing,
but not sure how to get started.
What you're about to see is
a special, exclusive workshop I have conducted
with some of my superstar mentees.
Now, these are the extract strategies
that I have used to grow my channel
to hundreds of subscribers,
to thousands of subscribers,
to tens of thousands of subscribers,
to now hundreds of thousands of subscribers.
So these are very proven strategies.
And this is only one video of the entire series,
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and click on the playlist.
Check that out so you don't miss
the before and after, and watch the entire playlist.
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With that said, let's dive right into it.
- How to grow your influence.
How to grow what?
- [Audience] Influence.
- That's right.
And subscribers, while you sleep, with YouTube ads.
- [Narrator] The king of high-ticket sales,
world's highest-paid consultant, media celebrity,
multi-millionaire entrepreneur,
acclaimed TedX speaker, international best selling author,
Dan Lok.
- Now, I'm the guy that does the stuff
in Tube Your Own Horn,
with regards to YouTube advertising,
or what they also call, YouTube PPC.
And so with that, we're going to go into
my intention and outcome for you guys tonight
is to understand the things with YouTube PPC
and video advertising, or aka paid advertising.
And it's always important to start with Why.
Anything that you do in your life, your business,
you want to make sure that you start with Why.
Otherwise, you're not going to get the right outcome
if you start the opposite direction of How.
You want to make sure you start with Why.
So when you start with Why, you want to make sure
that in YouTube PPC, it's like, okay,
why am I doing this?
What is my outcome with this?
What do I want from this?
And then after that it goes with,
what is it like with YouTube PPC?
I'm going to show you that as well.
I'm going to also show you
how does YouTube PPC work with paid advertising,
and how this benefits you as the business owner
or the coach or the realtor.
No matter what industry you're in,
if you aren't doing this, you need to,
because your competitors are.
I'm going to share with you also,
you know, some things that you may not
have thought about if you've done paid advertising
and maybe different avenues,
whether it be Facebook advertising,
or if you have done YouTube advertising,
I'm going to share those things as well.
And I want to ask each of you guys,
how many of you have tried different strategies online
to grow your influence, increase your subscribers,
and lead generation, however you were disappointed
with the results?
Raise your hand.
Okay.
Be honest.
I know a lot of you are lik, ah come on,
I haven't gotten any results with my advertising.
A lot of frustration, right?
I know how you feel, and I've been through that,
and I was like, you know what,
I'm going to frickin' master this area,
because I want to be able to have 100% control
over my advertising, when I became
a full-time entrepreneur.
A little bit more about myself.
I am, like I said before,
a video advertising expert,
and what I've done over the years
is really honed my skill set
to really give value to different people in the industry
to the next level of being able to scale their business
and get better ROI, get more leads and influence and more.
But it didn't always start like that.
I don't know if you've heard
from like my accent or anything like that, not sure,
but I actually was raised in the United States,
and I drove up here actually earlier today from Seattle,
so I located from Dallas, been out in Seattle
for about two months now,
and I wanted to get closer to my business partner
and at the same time I went through
the whole interview process and qualification process
and passed to also become a DLIC member as well,
because I saw the value in mentorship
from Dan and what I wanted to do with my business
and helping others and more.
I was raised in the United States.
I also decided, okay, well,
what do I want to do after the United States?
I wanted to think different, do something different.
Well literally I did think different.
I went to Japan.
And so when I went to Japan,
I was like, okay, I totally don't know any Japanese,
I never learned the language.
It was a huge leap of faith,
and I also wanted to explore other parts of Asia,
and I thought that would be pretty cool add to my resume.
I'd graduated from college, and I went there,
and it was really cool to get that experience
and learn the language.
And then over time I'd like, you know what,
I like this whole zen culture
and thinking different and doing something different
than what regular Americans or Canadians to,
so I was like, you know what,
I want to do something different
with some of my technical skills.
I want to go work for Apple.
And I also wanted to keep up what I had learned
over the years living in Japan
to use my Japanese and also my technical skills
to work for Apple Japan.
And so that's where the next part of that went,
and it was just an awesome foundation
that helped me to get better at
the things that happened later on in my life.
But it wasn't always happy hunky-dory
after I went through this situation,
because when I went back,
I had gone through some massive things.
I was trying to start my own business.
I was in the music industry,
and I wanted to like, after I did some things
with Apple stuff, and I really wanted to
change my situation and get some more excitement
and meet more people and do more things
and travel the world and all those things.
But while I was trying to do that,
then another thing changed.
And if you could just switch your
emotions for a moment here,
how many of you have gone through like,
a lot of challenges and setbacks in your life?
Pretty much everybody, right?
I would say everybody's raising their hand.
Even if you're secretly raising your hand on the inside,
you know what's up.
So at that time, I was like,
okay, I'm trying to start my business here,
I was working out of my home,
and then this happened.
I was in an apartment fire, and I lost everything,
almost including my life,
and I had to pretty much walk in,
after I saw that all get burned down, literally,
and almost go feel like I was in
the fires of Hell, literally,
I basically had to walk into a Target supermarket,
in the United States, Target,
I don't know if they have that out here.
You can educate me later.
And then basically I was like, wow.
It was such a huge, humiliating, but humbling experience
to walk into a Target and all I had was my boxer shorts
and my towel over my back here.
So can you imagine the looks
that people were giving you?
Oh, man.
Major judgment, right?
And so at the same time, I smile and I look back
at this experience because I realize
this experience set up a whole bunch
of other things for me to make a bigger comeback
and change that situation,
and I really started looking deeper
into personal development and looking deeper
into how can I make money online,
since I started out with nothing?
I lost all my music equipment
and my production stuff, and my phone
that had all my connections to people
in the music industry, so I was like,
you know what, I've got to figure out
how I'm going to do something online,
because there's no way I can go work
at like a little retail job and make hardly no money
and just, that's all I had to show,
was a bunch of debt from student loans,
but no business, no income, right?
So I had to change the game
and think different again,
and that is where I went into, I looked things up online,
how to make money online.
Everything changed after that point.
To fast forward that,
I pretty much became a online entrepreneur,
and I took and honed those skills
to connect with lots of different people at events,
and I earned multiple six figures online,
doing different things,
learning how to give value, how to connect with people,
funnels, email marketing, paid advertising,
free advertising, I'd built up my Twitter account
to over 87,000 followers.
I had built up multiple thousand followers on
Instagram accounts and did a lot of things with YouTube,
and all these fun things that I had learned over the years
from doing online marketing.
And so I was like, how can I take this to the next level
where I can teach and educate other people with that,
and help coaches or entrepreneurs who don't know
how to do that stuff, or they don't want to do that stuff,
and I can step in and help them,
because I've learned how to really get results
with paid advertising, especially with YouTube.
And so that's where over time,
when I met people at events,
I had met over time, my business partner, Desmond Soon,
and at that time, he had some awesome YouTube skills,
I had some awesome YouTube skills
and online marketing skills,
so we just said, you know,
let's combine our efforts and work together as a team
to really help take things to the next level,
but in a different way that would make us
meet only so that we're not just like everybody else.
And so it's been an awesome journey,
and then eventually I was introduced to Dan Lok,
and then after that, we said, you know what,
let's start helping people with what we can do,
and that's where things, we were able to,
he introduced me to the concepts
that him and Dan had discussed about
Tube Your Own Horn, and so basically from there
I was able to do some awesome things
as one of my clients in Tube Your Own Horn is Dan Lock.
I was able to go into his YouTube channel,
set up his paid advertising campaign,
and basically over several months,
I was able to take it to 20,000 targeted subscribers.
How many?
- [Audience] 20,000.
- That is real subscribers.
This isn't something where you go on Fiverr
and you go buy some stuff and get some fake people
and all of them are like probably
like in a little lab or something
pressing view, view, view.
No, this is real stuff, real targeted people
that really want to take a look at the content
and it's all about getting the ad to excite them.
I'm going to go into those awesome details.
And it was also awesome to just see his channel
go up over millions of views over time
and just see it.
That was really exciting to see that as well.
You know you're doing something right
when you see these types of things go up.
And then after that, I was like, okay,
you know what, how can we help other influencers?
So we started connecting,
Desmond and I, we started connecting with other influencers
and Desmond showed you lots of different people
that we've met with in his pictures
of influencers we met with
and it's just been an awesome journey
to meet with them.
It's such a, you don't even have to feel like
you're approaching them in a way
that feels like they're like feeling like you're salesy
or the cheesy sales guy,
it's just like you tell them a little bit about
what you do, but in a solution-based focus,
and then they're like, yeah, I want to talk to you.
I'm sure you guys love that.
When you shared your coaching service
or your realtor type services,
or you share something else,
wasn't it awesome when you got that sparkle
in your prospect's eye, and they're like,
hey, I want to talk to you.
It's such an awesome feeling.
Now wouldn't it be nice if you can do that
to another level with YouTube advertising?
We're going to get into that.
Now, just to show you that I'm not just saying this stuff
to sound cool on stage,
I'm actually showing you some real proof,
this is Dan Lok's channel from the past few months,
and his watch time is over seven million minutes.
His views, over a million views,
on the far right hand corner there.
That was just a several months version,
but it's at 20,000 subscribers right now.
And it's at 14,000 here.
Now, the things that you can get from this also
is that he also has the perfect combination
of what we do at Tube Your Own Horn
when it comes to paid advertising.
You have to, whenever you work with people,
even with your prospects,
you have to work with people
that are going to, you know, match with you well,
and you know that they've got
something that's high converting offer-wise,
or they have what you're looking for.
So if you're trying to help this particular
person with a house, you know if that person's
a good prospect or not depending on
different criteria that you go through if you're a realtor.
Same thing if you're a copywriter or a coach.
You know if you've got the right customers or not,
if they're looky-loos or freebie-seekers,
or if they're real people that really want change,
they really want transformation.
They are serious.
And I know a lot of you out in the audience are as well.
And so it was really awesome to have a client like this
to work with, and it's been awesome to do that
with other clients as well,
and show that to them
that we helped them with that as well.
- So what have you learned from my colleague,
and how does it apply to you,
and how do you take direct action?
Comment below and let me know.
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