The title and Meta Description
of your site
Is very important
If people don't understand what your site serves, they won't click
And naturally you won't have any traffic
on your website
Today we gonna learn how to optimize Title, Meta Description, and URL for SEO
You're excited arent you? Me too.
So
Here we go
Hello everyone
Welcome to Dopinger.com Youtube Channel I'm Sara.
In this video,
I will examine three of the most important factors that affect
SEO
title, description, and URL.
You can learn how to optimize title tags
meta descriptions,
and URLs
to rank higher and get more organic traffic from users
What is a Title Tag?
A title tag is an HTML element that specifies the title of a web page.
The title is the central part of a website's ranking of search results page
It appears in blue,
and its font is more apparent than everything else
Also, it is hyperlinked to back your website
Title tags fundamental function is to
Inform visitors and search engines
About what they can expect
From the web page most shortly and concisely possible
After the website’s content,
Title tags are the second most
important on-page factor for SEO
There's a point you shouldn't forget
The most popular and use search engine Google shows the first 50 to 60 characters
So it would be wise to optimize titles without exceeding
The character limit
This way
your titles can be shown correctly
I can almost hear you ask
Why the title is so important?
A search engine aims to
show results related to
search queries people type
It has to recognize what different web pages are about while indexing
The search engine finds this by looking at the words used on the page
but some specific parts of the
page are more significant than others
Besides the crucial role they play in search engine results page ranking they are also significant as they are
The first thing a user sees on the results page
If optimized correctly,
title tags are make people click on the link
and organically increases the traffic of the website
Now that we have
explained why title tags are important for your local SEO and your website’s traffic,
it is now time to see
How to optimize and improve them. I have 6 tips for you about optimizing your title tags
The first tip is
Care for your title length
If the title exceeds the 60 character limit,
The search engine may cut off the title
This way,
Your title may miss out on important words that could make the title more
appealing for users
You can try avoiding titles written in CAPS
This makes it easier for the user to read title
The second tip is, Do not pile up keywords
Although there is no known penalty for overusing
keywords in a title
It still creates a bad user experience
You can try avoiding using
the keywords or their synonyms over and over
And the third tip is, include your brand name
Using the title tags
to include your brand’s or business’s name will naturally raise brand awareness
The fourth tip is, give unique titles for every web page
Individual titles will assist
search engines in understanding that your content is unique and relevant
to certain search queries so this will eventually
drive higher click-through rates
The fifth tip is
Relevant keywords must come first
Keywords which closer to the beginning of
your title tag may have more influence on search rankings
Besides, user
experience researches
show that people can only look at the
first few words of a title to see if it provides what they are looking for.
And the final tip is
Optimize your titles for your customers,
not for the search engines
Although title tags are critically important for SEO, your title tags need to
attract visitors, who might be your future customers
Thinking about user experience first is vital to optimizing your title tags
Remember,
the title tag is the first interaction
between your brand
and your future customers
If you think we are going so fast
Don't worry we will recap on them together
Okay
Let's talk about meta description
What is a meta description?
A meta description is a snippet that provides a concise description of a webpage
This description text
appears as a meta tag in a web page’s HTML code
Limited to the use of 160 characters
meta descriptions appear under the page title and URL on search engine results page
It is one of the crucial factors of on-page SEO,
and it is significant to understand its
optimization best practices
As a result, meta descriptions become one of the determining
Factors of receiving organic website traffic
because a well-optimized meta description
will get people to visit your web site
Well
So we can talk about why is a meta description important
Why
A well-written meta description
will increase the click through rate
Because it will provide a brief summary of the content
and attract users to learn more
As a result higher click-through rate
will get your web page ranked
Faster and higher
Also, you can create brand awareness by giving a short description of
the page content for an improved SEO
That's why, optimizing your meta description allows you to promote your website in search engine results page
For this reasons,
You should learn how to optimize them for an advanced SEO
And I have 4 clues for you on optimizing meta descriptions
The first clue is make sure including researched and targeted keywords in the meta descriptions
Even if it does not affect
Search Engine Results Page ranking,
The most important ones
should be included
Related keywords will appear in bold
and be visible and will attract people
The second clue is in your meta description
Use call-to-action words
such as get,
buy, download, see,
read
and so on
Urge users to visit your website
The third clue is
Writing unique meta descriptions for each page of your website is significant
And the final clue is your meta description should not exist to 160 characters limit
If you exceed this limit,
Google will cut the text,
and you may lose some of the
essential keywords
We'll repeat all of these at the end of the video
So
Don't be afraid
Okay now we will talk about what is URL
URL of a web page may seem like a unique mark which hosts a unique location on the internet
In reality, it provides informational signs that help search engines understand the content of a page,
its goal, and
its targeted audience
As a URL affects your SEO and ranking,
you should know how to optimize them to
improve your website’s visibility
I’ll give a lot of tips about it. That's why I want that you keep your eyes
and ears
Focus on me
Well, first tip is URLs must be readable
Search engines can not read the words that you can not read, too
They will index the page to reach
the targeted market
if they can easily understand what is on your page
For example
This is a correct URL
And this is
What you shouldn't write
The second tip is
Choose hyphens
instead of underscores
Google has clearly indicated that the algorithm was developed to read hyphens
and not underscores in URLs
This is a correct example
And this is the wrong one
The third tip is, put your top content in the top folders
Search engines
think that the content in your root folder
as the top and better content
Optimize the URL
structure carefully
to signal the importance of a certain web page
I'll give an example more and less efficient
Watch it
This URL is more efficient
and this is less efficient
The fourth tip is, do not use capitalized letters in your URLs
They confuse both users
And search engines
The next tip is, use Robots.txt to block bad URLs
and avoid duplicate content
And the next is
Add mobile URLs
Being mobile-friendly is significant for your website as it will help getting ranked higher by the search engines
A website will also
appear on the higher places on mobile searches
And again the next is use canonical URLs also
to avoid creating duplicate content
And the final tip is
Include the exact target keyword in your URL whenever possible
Here is an example of targeting
“black leather sofa”
as a keyword in a URL
This is the best URL
This is a good URL
and this is a bad URL
Well, so thats it for the tactics
Now lets recap on them
How we were optimizing our title tag for SEO?
Care for your title length
Do not pile up keywords
Include your brand name
Give unique titles for every web page
Relevant keywords must come first.
And optimize your titles for your customers
Not for the search engines
Yes
Good for you
You should clap yourself
Okay, how we were optimizing our meta description for SEO?
Make sure including researched and targeted keywords in the meta descriptions
Use call-to-action words
Writing unique meta descriptions for each page of your website
Your meta description should not exceed the one hundred sixty characters limit
Yes
And finally, how we were optimizing URL For SEO?
URLs must be readable
Choose hyphens instead of underscores
Put top content in the top folders
Do not use capitalized letters in your URLs
Use Robots.txt to block bad URLs
Add mobile URLs
Use canonical URLs
Include the exact target keyword in your URL
Yes, we got this job!
Optimizing title tags
meta descriptions,
and URLs to improve your SEO
will naturally lead to an increase in organic
web traffic and brand awareness
With improving your appearance on the search engine results page,
you will enhance the impression and attract users to visit your website
So, you will get increased click through rate
I hope this video helps show you how to optimize your title tags, meta descriptions, and URLs
Apply the tactics,
And see the results
If you like this video about SEO, please check out our other videos about it
Also,
you can visit our blog by clicking on the link in description
and get more information about this content
Take care of yourselves
Bye